Who We Serve | CMR Institute

How We Help Our Customers

First we seek to understand, then we curate a solution just for your unique opportunities. We provide innovative learning strategies and resources to advance knowledge, drive performance and enhance healthcare. Serving pharmaceutical, medical device, and adjacent industries, we work with small to large teams to provide innovative learning solutions for their business concerns. We do that with sales and account management roles, managers and leaders in all parts of the organization, payer, pricing and reimbursement teams, HEOR teams, medical affairs, marketing, and many others. contact CMR Institute today to gain access to our expertise and our resources so we can build your learning program together.

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Account Management Teams

When building relationships with today’s healthcare decision-makers, account management teams need a knowledge base that balances the skills of relationship building and market insight. In order to provide real, innovative outcomes for clients, account management teams must leverage a well developed business acumen to cater to each healthcare system’s unique challenges.

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Sample Plan

Managers And Leaders

From field leadership, managing and leading people in all areas of the organization, managing business communication, managing processes and projects, to executive leadership, CMR has a unique array of resources specifically designed for this challenging environment with relevant case studies and scenarios. With courses that focus on everything from the fundamentals of coaching to strategic thinking, we are able to provide a wide range of outcomes that will increase success rates of teams from the top down.

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Market Access Teams

As the healthcare landscape changes, patient support teams, reimbursement teams, payer teams, pricing teams, and other home office teams need tactical, real-time knowledge and skills to help support the organization and its changing customer needs.

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Marketing Teams

Marketing teams must be trained on the most updated healthcare policies and trends so they can create effective sales materials for their organization. CMR can work with marketing teams to align with sales and training priorities to create a cross-company value statement for their organization and marketing materials.

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Medical Device and Diagnostic Teams

We understand the medical device and diagnostic market and offer a wide range of resources created by experts specifically for this audience. We also can customize any of our medical sales training for devices to meet your company’s specific needs.

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Sample Catalog

New Hires

Your organization carefully hired these professionals, and it is your job to prepare them to be successful in their new role whether it is in sales or another part of the organization. We partner with our clients to provide tailored new hire and on-boarding training – mapped to your competencies, outcomes, and/or experience levels – that brings your new team members up to speed quickly.

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Sales Representatives

We work with the front lines of sales teams to ensure they’re provided with the unique skillsets they need to achieve successful outcomes in the field. By equipping sales representatives and sales managers with the up-to-date knowledge and refined skills they need to work beyond their sales scripts and create and continually improve customer relationships with their medical device and pharmaceutical customers.

A Few Of Our Valued Customers

What Our Learners Say?

CMR is different than other training providers due to their scale, scope,history, experience, professionalism, and desire to make us successful.The program has been a success due to the expertise provided by CMR,regular communication, and their willingness to change when needed
– Global Performance Development Manager, Nestle Nutrition

Ready To Get Started?

To understand how we work with our customers and how we can help you, schedule a virtual discussion or demo today.

If you’re an individual looking for training for yourself, please email program@cmrinstitute.org or call 800-328-2615 for immediate help!

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