While 2022 was challenging for sales teams across the life sciences industry, 2023 could demand even higher performance from your sales professionals.

Our latest whitepaper, 7 Trends to Watch in 2023: What Training Leaders in the Life Sciences Industry Need to Know, authored by Michelle O’Connor, our President and CEO, outlines seven top industry trends that could shape your sales and training strategies in 2023.

The importance of business acumen for sales teams to sell in a value-based care environment will continue to grow. Payers will also likely shift more costs to patients through tiered formularies and copay accumulators. So, sales professionals will need timely market access training to navigate these obstacles and demonstrate their products’ benefits to patients and the bottom line. The trends also indicate health equity, workplace wellness, specialty drugs, and retail focus.

We also provide some questions for each trend to help you evaluate your current learning resources and determine what changes might benefit your team this year.

Please complete the form to download your copy of the whitepaper.

CMR Institute is the go-to provider of educational solutions for pharmaceutical and medical device professionals. Established by a collective of doctors in 1966, we ensure life sciences professionals have the knowledge they need to successfully engage in value-based discussions that enhance healthcare and improve patient care.

We have trained thousands of learners with our library of more than 400 microlearning resources. We understand that a real-world education looks different for all learners. That’s why we partner with real-world healthcare experts to provide relevant content. Our expert teams develop customizable learning pathways that meet your unique teams’ needs. Explore our course library.

We're here to help.

We understand that a real-world education looks different for all learners. That's why we partner with real-world training experts to develop customizable learning pathways that meet your unique needs.

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solutions@cmrinstitute.org