The complexity of drug pricing and payment can make anyone’s head spin. But for those in pharmaceutical sales, knowing the differences between AMP, FUL, AAC, ASP, WAC, AWP, MAC, and other benchmarks is essential. That’s because these benchmarks help set the prices paid by different stakeholders at various points in the drug distribution and delivery chain.

What makes drug pricing and payment methodologies even more complex is that these benchmarks are constantly evolving. New rules and regulations in the past decade have shaped how the government and commercial health insurance plans pay for drugs.

Understanding Key Benchmarks for Government and Private Payers

It would be easier if government and private payers used all of the same drug price benchmarks. But they don’t — and the differences between benchmarks can be subtle.

To help your team understand these nuances, we’ve developed a new eBrief on “Drug Price Benchmarks.” This clear and easy-to-understand training resource describes what your team needs to know about the most relevant benchmarks that can affect pricing and payment for your product. It also outlines some of the most significant changes affecting drug price benchmarks in recent years.

Off-the-Shelf Training on Drug Pricing and Payment

Need training on drug price benchmarks or another complicated topic fast? CMR Institute offers a broad range of pharmaceutical sales training resources created by experts to help you improve the knowledge and skills of your sales reps and account managers. We can also quickly customize any of our off-the-shelf training courses to meet your company’s specific needs. 

Contact us (800) 328-2615 or at to learn how we can enhance your sales training and market access strategies.

We're here to help.

We understand that a real-world education looks different for all learners. That's why we partner with real-world training experts to develop customizable learning pathways that meet your unique needs.

(800) 328-2615