Evidence Based Medicine (EBM) is a systematic, problem-focused approach to reviewing and evaluating clinical research and applying it to patient-centered decision-making.
Here’s why EBM is valuable.
- EBM helps clinicians make more fully-informed patient care decisions, by combining current best evidence with their own professional experience and patient-centric focus.
- EBM helps sales representatives become an informed trusted voice, by using current best evidence to connect their products’ key benefits to their clinicians’ information needs, prescribing patterns, and patient population.