Webinar Recording: Navigating Value-Based Selling to Improve Market Share
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The market is shifting from volume to value, creating business dynamics that negatively impact your business and sales models. Our customers’ new value-based purchasing process has created longer sales cycles, increase in product commoditization, and a shift from efficacy to value creation.
As relationship selling is becoming less and less effective in the value-based environment, there is a need to develop sales professionals who understand how to positively position their products to address Cost, Quality and Outcomes. CMR Institute incorporates the perspective of providers and payers into its Value-Based Sales Learning & Development platform, designed specifically to help you transform your sales organization to value-based selling and increase your market share. Join CMR Institute and experts from Premier and Philips to discuss this changing environment, what your customers need and want from their supplier partners, and how you as sales and training professionals can help your company respond to these needs quickly.