To maximize your team’s market access strategies in today’s marketplace, they need to:
- Understand how integrated care organizations are shaping today’s sales and access strategies.
- Recognize the complex needs of C-Suite leaders—including new positions created in response to reform and economic realities.
- Initiate targeted, value-based discussions with IDN and ACO customers—based on detailed research.
- Apply a step-by-step process for effectively reaching and selling to the hard-to-reach C-Suite executives.
This is why CMR Institute provides an interactive eLearning program to help your team understand the new decision makers in the C-Suite.
To learn more, click HERE to watch a short video.