The day-to-day operations of oncology practices, hospitals, and integrated delivery networks (IDNs) have been disrupted by the COVID-19 pandemic. In recent months, your customers have had to change their workflows, technology, pathways, and clinical trial recruitment in response to the crisis.
For oncology sales representatives calling on these customers, all of these changes can be difficult to understand. Yet it is absolutely critical that your sales team comprehends these effects so they can adjust their selling strategies and offer better solutions that align to your customers’ current reality.