Since the COVID-19 pandemic began, life sciences trainers have met the challenge of delivering timely, accurate learning resources reflecting emerging trends in our industry, including the shift to virtual selling. Fast-forward to the future, and we expect to see some of the same trends that shaped selling and training during the pandemic continue far into the future.
The most significant of these recent trends is the evolution of the traditional selling model to a more multichannel marketing model. This shift will certainly present added challenges to our sales teams. So, what skills will our future sales teams need to succeed in an increasingly complex and layered selling environment?
Following are some of the key skills you should prioritize in your strategic training efforts to build a more agile and effective sales team for the future.