What type of sales support do millennial physicians value, and how does that differ from the kind of support that older physicians expect from sales reps? What effect are value-based payment models having on primary care physicians and specialists? How has telemedicine transformed care delivery in the physician office? Beyond the desire to improve patient care, what truly motivates physicians? What strategies can help reps connect with difficult-to-see physicians?
These are just a few of the questions answered in Partnering with Physicians in Changing Times, CMR Institute’s updated suite of modules designed to give your sales team the practical knowledge they need to effectively call on physician practices.