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Communication

Building effective communication skills is essential and our training will help you optimize your message to distinctive target audiences and build effective interpersonal skills.


Choosing the Right Form of Business Communication

This module describes the growing range of written business communication options, examines rules governing several types of written communication (eg, email, blogs, texts, business letters, handwritten notes, reports, and proposals). It concludes with a general discussion of the effective handling of phone calls and voicemail in the business environment.

Communicating Within Teams

This module describes various communication methods of communication from the more traditional memos and progress reports to contemporary methods that make communication with geographically dispersed members or virtual teams possible. These include e-mail, teleconferencing, videoconferencing, web conferencing, computerized discussion groups and online meetings, groupware, and other types of collaborative software.

Communication Strategies: Targeting Patients and Multiple Audiences

The marketing department is responsible for developing and implementing effective marketing strategies for products and services, which are carried out in the marketplace by deploying a marketing mix of coordinated promotional and communications efforts. The marketing mix—and how its elements are marshalled and coordinated—is laid out in the marketing plan.

This module describes those marketing mix elements designed to reach and persuade patient/consumer target markets and those that target both patients and providers.

Communication Strategies: Targeting Providers

The marketing department is responsible for developing and implementing effective marketing strategies for products and services, which are carried out in the marketplace by deploying a marketing mix of coordinated promotional and communications efforts. The marketing mix—and how its elements are marshalled and coordinated—is laid out in the marketing plan. Based on the plan’s research and situational analysis, the department sets objectives, and establishes a strategy, including the tactical decisions of how best to use the marketing mix elements.

This module describes those elements of the marketing mix that are designed to reach and persuade prescriber/provider target markets.

Conducting Successful Business Meetings

This module discusses various types of business meetings, the purpose for meetings, and how meetings should be planned and conducted.

Crafting an Effective Written Message

This module describes how to create an effective business message. It discusses when written communication is the best choice and looks at how to plan, compose, and revise written communications.

Creating Business Presentations that Make an Impact

This module begins with a description of the advantages and disadvantages of presentations and when they should be the communication tool of choice. It then discusses the process of making a business presentation, including planning, organizing, selecting visual aids, and delivering the presentation.

Effective Business Communication

This module focuses on how to foster a climate of communication and the different ways in which communication might flow within a business.

Effective Communication for Leaders

This module looks at how successful leaders promote an environment for effective communication and discusses specific avenues of communication, including business writing and e-mail, meetings, and presentations.

Elements of Good Communication

This module describes elements of good communication, including: synergy and the win/win approach, rapport: listening and understanding, being understood, timing and directness, emotional intelligence, and nonverbal communication. This module concludes with a discussion of handling criticism and conflict.

Empathic Conversations (COMING SOON)

Empathic conversations can bring clarity to other people’s needs and help solidify your relationships. They can also build trust, improve negotiations, and help you find customer-focused solutions. This tool provides practical tips for being more empathetic during discussions and offers questions to help you reflect on how you can build your sense of empathy. It also includes scenarios to help you practice having more empathic conversations with others.

Engaging Your Customers: Virtual Promotion Strategies that Work

Although it is no substitute for face to face selling, virtual promotion using e detailing and other supplemental marketing strategies can be an important tool for companies to reach hard to see customers. In this module, we discuss e detailing and other virtual selling strategies as well as common elements of virtual sales presentations. We also provide best practices for engaging customers through virtual selling tools.

Leading with Empathy

Empathy, a key component of emotional intelligence (EQ), can help leaders achieve goals and enhance their ability to influence others. In this module, we’ll take a closer look at the most relevant information needed to lead with empathy, including when it’s appropriate to demonstrate empathy with others. It also covers how to communicate with more empathy and how to coach others to be more empathetic.

Managing by Communicating

This module focuses on the advantages of good communication and common communication problems in business.

Managing Diversity in the Workforce

This module describes three paradigms--the discrimination-and-fairness paradigm, the access-and-legitimacy paradigm, and the emerging paradigm, which connects diversity to work perspectives. It concludes with additional suggestions for managing cultural diversity and tips for managing employees of different age groups.

Selling with Empathy eBrief

Empathy can help sales reps develop more meaningful relationships with customers, especially in challenging times. In this eBrief, we’ll take a closer look at the most relevant information needed to sell with empathy, including:
- How empathy fosters connection
- Techniques to help you listen to your customers
- Strategies you can use to practice empathy

Storytelling eBrief (COMING SOON)

Storytelling can add interest to sales presentations and enhance retention of important content. In this eBrief, we take a closer look at the most relevant information pertaining to storytelling, including:
• How a story can help make data more meaningful
• When to use a story to capture a customer’s attention
• How to construct an engaging story

The Communication Process Model

This module explores how the communication process works within organizations, and considers the behaviors and interferences that can cause problems.

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