Building effective communication skills is essential for customer engagement. Our training will help you optimize your message to distinctive target audiences while building relationships and effective interpersonal skills.
Choosing the Right Form of Business Communication
This module describes the growing range of written business communication options, examines rules governing several types of written communication (eg, email, blogs, texts, business letters, handwritten notes, reports, and proposals). It concludes with a general discussion of the effective handling of phone calls and voicemail in the business environment.
Communicating with Empathy
Every day, you have opportunities to create more meaningful connections with others by using empathy during your discussions. Using empathy in your conversations can help you build stronger, more meaningful relationships. This tool provides practical tips for being more empathetic during discussions and offers questions to help you reflect on how you can build your sense of empathy. It also includes scenarios to help you practice having more empathic conversations with others.
Communicating Within Teams
This module describes various communication methods of communication that can be used to effectively communicate within teams. This module covers everything from the traditional methods of memos and progress reports to more contemporary methods like videoconferencing and group collaboration software that make communication with geographically dispersed members and virtual teams possible.
Communication Strategies: Targeting Patients and Multiple Audiences
The marketing department is responsible for developing and implementing effective strategies to market products and services. The marketing plan lays out a mix of coordinated promotional and communications efforts. and how those elements will be marshalled and coordinated.
This module describes those marketing mix elements designed to reach and persuade patient/consumer target markets and those that target both patients and providers, including direct mail, web-based and social media channels.
Communication Strategies: Targeting Providers
The marketing department is responsible for developing and implementing effective strategies to market products and services. The marketing plan lays out a mix of coordinated promotional and communications efforts. and how those elements will be marshalled and coordinated. Based on the plan's research and situational analysis, the department sets objectives, and establishes a strategy, including the tactical decisions of how best to use the marketing mix elements.
This module describes those elements of the marketing mix that are designed to reach and persuade prescriber/provider target markets.
Conducting Successful Business Meetings
This module discusses various types of business meetings, the purpose for meetings, and how meetings should be planned and conducted.
Crafting an Effective Written Message
This module describes how to create an effective business message. It discusses when written communication is the best choice and looks at how to plan, compose, and revise written communications.
Creating Business Presentations that Make an Impact
This module begins with a description of the advantages and disadvantages of presentations and when they should be the communication tool of choice. It then discusses the process of making a business presentation, including planning, organizing, selecting visual aids, and delivering the presentation.
Effective Business Communication
This module focuses on how to foster a climate of communication and the different ways in which communication might flow within a business.
Effective Communication for Leaders
This module looks at how successful leaders promote an environment for effective communication and discusses specific avenues of communication, including business writing and e-mail, meetings, and presentations.
Elements of Good Communication
This module describes elements of good communication, including: synergy and the win/win approach, rapport: listening and understanding, being understood, timing and directness, emotional intelligence, and nonverbal communication. This module concludes with a discussion of handling criticism and conflict.
Engaging Your Customers: Virtual Promotion Strategies that Work
Although it is no substitute for face to face selling, virtual promotion using e-detailing and other supplemental marketing strategies can be an important tool for companies to reach hard to see customers. In this module, we discuss e-detailing and other virtual selling strategies as well as common elements of virtual sales presentations. We also provide best practices for engaging customers through virtual selling tools.
Leading with Empathy
Empathy, a key component of emotional intelligence (EQ), can help leaders achieve goals and enhance their ability to influence others. In this module, we'll take a closer look at the most relevant information needed to lead with empathy, including when it's appropriate to demonstrate empathy with others. It also covers how to communicate with more empathy and how to coach others to be more empathetic.
Managing by Communicating
This module focuses on the advantages of good communication and common communication problems in business.
Managing Diversity in the Workforce
This module describes three paradigms--the discrimination-and-fairness paradigm, the access-and-legitimacy paradigm, and the emerging paradigm, which connects diversity to work perspectives. It concludes with additional suggestions for managing cultural diversity and tips for managing employees of different age groups.
Selling with Empathy eBrief
Empathy can help sales reps develop more meaningful relationships with customers, especially in challenging times. In this eBrief, we'll take a closer look at the most relevant information needed to sell with empathy, including:
- How empathy fosters connection
- Techniques to help you listen to your customers
- Strategies you can use to practice empathy
The Communication Process Model
This module explores how the communication process works within organizations, and considers the behaviors and interferences that can cause problems.
Uncovering and Addressing Implicit Bias in the Workplace
Implicit bias, also known as unconscious bias, can influence how you view others and negatively affect your relationships with colleagues and customers. This interactive, scenario-based module teaches you how to understand the effects of implicit bias in the real world and examine your own biases so you can help create a more inclusive workplace.
Using Storytelling in Sales eBrief
Storytelling can add interest to sales presentations and enhance retention of important content. In this eBrief, we take a closer look at the most relevant information pertaining to storytelling, including:
- How a story can help make data more meaningful
- When to use a story to capture a customer's attention
- How to construct an engaging story
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