June 16, 2022

CMR Institute Wins 2022 LTEN Excellence Award For Innovation

CMR’s submission focused on the importance of personalized learning strategies and our initiatives, methods, and outcomes to achieve truly transformational learning experiences for our learners and our clients.

May 26, 2022

Case Study: Personalized Learning

How does an off-the-shelf content provider meet the personalization needs of clients and learners? How do we provide content that has value to the learner, regardless of their role, experience, interests, and goals?

May 18, 2022

Health Equity: How Commercial Teams Can Support Customers and Their Patients

You must understand your customers’ environment, their patients’ environment, and your company’s resources and tools that may be able to support your customers’ initiatives.

May 14, 2022

Biosimilars and Market Access: Updates

CMR Institute always remains vigilant to the changes in this complex marketplace. Significant updates were made recently to our eModules on Biosimilars in the US Market and Market Access Strategies for Biosimilars.

May 9, 2022

CMR Institute’s Board of Directors Welcomes New Board Member

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, along with voting in a new board member, Andrew Krumerman, MD.

May 2, 2022

CMR Institute’s Board of Directors Vote On New Chairman, Vice Chair

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, electing Dr. Jeffrey Farber as Chairman of the Board and Dr. Mark Sorrentino as the Vice-Chair.

April 14, 2022

CMS Changes Impacting ACOs

The CMS recently announced that they are redesigning their Direct Contracting model (Global and Professional Direct Contracting Model) as an ACO model, ACO REACH (Accountable Care Organization Realizing Equity, Access, and Community Health), effective January 1, 2023.

April 14, 2022

2022 LTEN Excellence Awards Finalist

CMR is excited to announce that we have been selected as a finalist for the 2022 LTEN Excellence awards in the Provider Innovation category.

April 8, 2022

Webinar: Overcoming Market Challenges to Customer Engagement

With a well-designed, up-to-date training curriculum, you can give your teams the business acumen, confidence and competitive edge they need to overcome access barriers and create valuable partnerships with physicians, hospital executives and other customers.

April 1, 2022

Effective Leadership Development: Managing People

Our customizable off-the-shelf leadership and management eLearning content helps ensure your leaders are always ready to inspire others, manage change, foster diversity, build relationships and develop productive and skilled teams.

March 30, 2022

Value-Based Selling – Are Your Teams Up to Date?

Is your organization up to date regarding the ever-changing market landscape that they and their customers must navigate? Take a moment to review our value-based selling and market access suites of content and examine whether your training resources need to be updated or augmented.

March 14, 2022

Important Updates to Focus on Pain Management eModules

CMR Institute completed evaluations and updates to all eLearning modules in our Pain Management suite of content. This important group of eLearning resources allows our customers to develop a deeper understanding of pain anatomy and physiology, classifications, assessment, and treatment modalities and guidelines.

February 21, 2022

Designing For Flex-Ability

In this 20-minute learning lab, we’ll take a closer look at individualized learning perspectives and how they can work together – along with directive learning plans – to achieve learner and stakeholder objectives.

February 1, 2022

Market Access Challenges – What’s New in 2022?

Whether your teams are responsible for calling on medical groups, hospitals, ACOs, IDNs or payer groups, there’s no denying that much has changed since the beginning of the pandemic in 2020. Such trends have been the driving force behind CMR’s recent update of our entire Market Access – Organized Providers suite of content.

January 11, 2022

Webinar: Trailblaze Your Training

Uncover how learning pathways can engage learners and enhance outcomes, as well as share valuable tips for building powerful pathways.

November 14, 2021

Updates to eModule: Providing Affirming Healthcare to LGBTQ+ Communities

CMR Institute developed an eModule – Providing Affirming Healthcare to LGBTQ+ Communities – to help our clients and learners increase their understanding of this community. Updates have recently been made to the eModule to address the continuing evolution and understanding of the needs of this underserved patient population.

October 18, 2021

Training The Dynamic Sales Team Of The Future

Since the COVID-19 pandemic began, life sciences trainers have met the challenge of delivering timely, accurate learning resources reflecting emerging trends in our industry.

September 8, 2021

Serving Clients Through Rapid Content Development

As a result of the pandemic, our clients had to pivot their in-person sales models to virtual selling and needed the training to do so quickly and effectively.

August 25, 2021

#LTEN Awards Innovation Practitioner Nominee: CMR Institute

CMR Institute was highlighted as an Innovation (Practitioner) Nominee for our work with AstraZeneca on Oncology Business Acumen.

August 14, 2021

Market Access – Reimbursement Updates Just Released

Regardless of your customer type or their practice setting, the challenges in their environment have not slowed since the early days of the COVID-19 pandemic. Value-based payments, Open Payments, Medicare Advantage and Part D drug plans, ACO savings, and other important payment rule changes are trends on which you need to be conversant.

August 14, 2021

Do You Know Your Customers and Their Environment?

Our focus continues to be on educating and upskilling our clients’ employees to help them understand the industry better and to be impactful to patient care. To fulfill that mission, CMR Institute updates its non-biased modules continuously. Recently, we updated a suite of evolving healthcare community modules that focus on understanding providers and their marketplace.

July 28, 2021

Ethics and Compliance eModule Updates

An important suite of content within our vast library of courses is our Ethics and Compliance suite. The life sciences industry counts on our non-biased approach to content and CMR Institute works for our clients to ensure all of our content is up to date, applicable and relevant at all times.

July 14, 2021

Talking with Finance Leaders About “As-a-Service” Models vs. Capital Purchases and Leases

This new application-based eModule teaches sales representatives about the basics of hospital finances so they can speak confidently with CFOs about “as a service” models rather than traditional capital expenditures and leases for new technology.

June 9, 2021

2021 LTEN Excellence Awards Winner!

CMR is excited to announce that we were chosen as the winner of the 2021 LTEN Excellence Awards for the category of Learning Content.

June 1, 2021

Industry Partnership Finalist for #LTENAwards: CMR Institute/Bristol Myers Squibb

CMR worked with BMS to transform our partnership to an enterprise-wide approach to create unique learning pathways.

May 21, 2021

Continuous Content Updates: Medicare, Biosimilars, Specialty Market

CMR Institute remains vigilant to the changes in this complex marketplace and is quick to make the appropriate updates to our content.

May 17, 2021

Webinar: The Post-Pandemic Sales Force

Learn 5 strategies to help your sales team flex their selling skills and prepare for a successful re-entry in a post-pandemic world.

May 14, 2021

Updated Disease State Library

To ensure our content is always up to date and meeting our clients’ needs, each topic in our library is rigorously and regularly evaluated to determine its effectiveness in meeting the identified educational outcomes. During that schedule we make updates not only to content but also improvements to design and delivery of that content.

May 10, 2021

2021 LTEN Excellence Awards Finalist

CMR is excited to announce that we have been selected as a finalist for the 2021 LTEN Excellence awards for the categories in Industry Partner and Learning Content.

May 3, 2021

HR Professional eBook

Download the HR eBook for a summary of lessons learned that ensure learning effectiveness and efficient use of budget.

April 14, 2021

Uncovering and Addressing Implicit Bias in the Workplace

Implicit bias, also known as unconscious bias, can influence how you view others and negatively affect your relationships with colleagues and customers.

March 30, 2021

Understanding GPOs eBrief

CMR Institute is proud to announce the addition of a new eBrief to our customizable library of resources specifically created for the life sciences industry: Understanding GPOs.

March 21, 2021

Remembering Doctor Jeff Mackie

CMR Institute is saddened by the loss of Jeff Mackie, PhD, Director Emeritus of CMR Institute who passed away on March 19, 2021.

March 19, 2021

Creating Learning Strategy in Uncertain Times

Download this free resource to help begin the necessary steps toward building a learning plan for your sales team.

March 16, 2021

Key Solutions: Comprehensive Learning Strategy in Uncertain Times

Building a relevant and comprehensive learning strategy for customer-facing teams has become even more complex during the COVID-19 crisis.

March 14, 2021

Oncology Utilization Management Summaries Series

CMR Institute is pleased to announce the release of eight new eBriefs – microlearnings – to our vast and always up to date library of content for the life sciences industry. Each 10 minute eBrief in Oncology Utilization Management includes a description of the purpose, goals and effects of each topic and why the industry should pay attention.

March 10, 2021

Sales Team of the Future Learning Strategy Blueprint

Download this free resource to help begin the necessary steps toward building a learning plan for your sales team.

March 9, 2021

Webinar: Building The Dynamic Sales Team Of The Future

Watch the latest webinar recording to learn how to build the dynamic sales team of the future.

March 8, 2021

Implicit Bias Training Can Improve Your Sales Team’s Performance

Implicit bias training can help pharma and device sales reps improve behaviors that could harm their relationships.

March 2, 2021

New 2021 Administration, New Legislation Changes Coming, No Problem!

For pharmaceutical training and sales leaders keeping abreast of the news in a timely fashion is a daunting task.

February 25, 2021

What Sales Representatives Need To Know About GPOs

Sales training on group purchasing organizations can help sales reps build better relationships with hospitals and GPOs.

February 19, 2021

Feb 24: LTEN Partnership Preview

Register today for the 30-minute partnership preview to learn more about our capabilities and comprehensive, unbiased, content library.

February 18, 2021

Do Your Sales Reps Know How Health Plans and PBMs Earn Profits?

Understanding what drives revenue for payers helps your sales team align with your customers’ financial objectives.

February 17, 2021

Training Sales Reps to Be Effective Partners with Physicians

Partnering with physicians can help pharma sales reps improve their relationships and sales performance.

February 3, 2021

Whitepaper: 10 Market Trends To Watch In 2021

Take a look at the 10 market trends in 2021 to see why each is important and how training will help your teams respond.

January 8, 2021

What Sales Reps Should Know About Drug Price Benchmarks

Training on drug price benchmarks can help your sales reps understand how prices are set in the market.

December 2, 2020

Specialty Drug Payment and Distribution: What Sales Reps Should Know

Understanding the specialty drug channel and how to follow the specialty dollar helps pharmaceutical sales reps protect access and improve performance.

December 2, 2020

Navigating a Physician Practice: Training Tips for Sales Reps

Training can help pharmaceutical sales representatives better serve their call points in a typical physician practice and help them improve their sales.

December 1, 2020

Understanding the Impact of COVID-19 on Oncologists and Hospitals

The impact of the COVID-19 pandemic on oncologists and hospitals has been significant. Do your oncology sales reps understand the implications?

November 18, 2020

An Exercise In Thankfulness During Disruption

In a year filled with disruptions to our normal routines, here are two exercises to help us see through the lens of thankfulness.

November 6, 2020

Webinar: Achieving Results through Flexible & Agile Learning Programs

Register now and join us for our latest webinar, to learn how to utilize flexible training techniques.

October 30, 2020

Don’t Be Scared Of Off-The-Shelf Content

Why bringing on an off-the-shelf content provider should never be a scary process. Plus some top trending topics.

October 30, 2020

Content Curation vs Aggregation – Which Should You Choose?

Collecting candy on Halloween isn’t unlike the content curation process – see how.

October 27, 2020

Free Download: Pharmaceutical Microlearning Mindset Learning Guide

As the healthcare industry continues to change rapidly, it’s important to have a learning strategy that can match the pace of change.

October 13, 2020

The Professional and Personal Gains of Empathy

You may be wondering why empathy is so important and if it is worth the effort? Short answer – it’s worth it.

October 1, 2020

Free Download: Pharmaceutical Leadership Planning Worksheet

This worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your leadership training programs.

September 18, 2020

Webinar: Unmasking Customer Relationships Part 2 Ask Me Anything

Make sure to register for our (PART 2) October 15 webinar – Unmasking Customer Relationships: Ask Me Anything

September 11, 2020

Update – 340B Hospitals and Medicare Cuts

A federal appeals court recently ruled that 340B hospitals will now be subject to Medicare cuts in outpatient drug payments.

September 10, 2020

Free Download: The Virtual Selling Scenarios Workbook

A virtual selling workbook designed to help prepare your teams for success in the virtual pharmaceutical selling world.

September 10, 2020

Sales Reps Should Understand the Oncology Care Model and What Comes Next

How training on the Oncology Care Model and Oncology Care First help sales reps understand new payment models.

September 2, 2020

Pricing Benchmarks eBrief

How the market sets drug prices is a complex process that involves several key pricing benchmarks.

September 2, 2020

Payer Finances eBrief

Understanding how commercial health plans and PBMs maintain a robust bottom line is essential for serving these important customers.

September 2, 2020

Follow the Specialty Drug Dollar – Coming Soon

Along with the in-depth product knowledge that sales reps need to effectively sell specialty drugs, they also need to understand the complexities of how these products are purchased and administered to patients.

September 2, 2020

Navigating a Physician Practice

When calling on physician practices, sales representatives need to understand the key people they may encounter during a total office call.

September 1, 2020

Promoting Health Equity and Addressing Social Determinants of Health – New Content Available

Health disparities and health inequities resulting from racial and socioeconomic factors are persistent across the United States. Both providers and payers are working to achieve health equity by targeting these social determinants of health.

September 1, 2020

Copay Accumulator eBrief – New Content Available

Manufacturers often provide discount cards and coupons to reduce patients’ out-of-pocket drug expenses. Recently, health plans and pharmacy benefit managers (PBMs) have implemented copay accumulator and copay maximizer programs that affect these market access strategies.

September 1, 2020

Telehealth Trends and Opportunities in Virtual Care – New Content Available

Telehealth gives patients new ways to access the care they need, and recent events are speeding adoption of telehealth across the country.

August 22, 2020

Nutrition: Wellness And Disease

Understanding how nutrition affects the overall picture of wellness and disease is critical to healthcare-related companies.

August 21, 2020

COVID-19 Changes The Rules For ACOs – What Pharma And Device Reps Should Know

Reps calling on ACOs should understand how CMS has changed some of its rules in response to the COVID-19 pandemic.

August 19, 2020

Introduction To Pharmacology

Understanding pharmacology can help prepare your sales reps to have more knowledgeable and in-depth conversations with your customers.

August 15, 2020

How To Get The Most From Your Training Partner

Have you ever purchased something and wished it came with better instructions? Here are some challenges you may face when choosing a training partner.

August 6, 2020

To Buy Or To Build – That Is The Question

When you don’t have unlimited resources or not enough people to do the work, an off-the-shelf solution may be a good fit for you.

July 21, 2020

Improving Business Communications With Microlearning

Whether you need to make effective presentations, conduct productive meetings, or connect with others – these are all skills that can be enhanced with a little knowledge and effort.

July 13, 2020

Is Your Sales Team Ready for Empathy-Based Selling?

Selling with empathy is a skill that pharmaceutical and medical device sales reps should master if they want to succeed in value-based selling.

July 9, 2020

Customer Engagement in Virtual and Face-to-Face Selling

Off-the-shelf training can help your pharma or medical device sales reps enhance their customer engagement and market access strategies.

June 30, 2020

We Are Innovative. We Are #yourCMR

CMR Institute recently won the 2020 LTEN Innovation Award for our partnership with Bausch Health. Read the full case study.

June 25, 2020

We’re BREWING New Content For You

We partnered with your clients (physicians, healthcare executives, pharmacists) to create cutting-edge resources to equip your teams.

June 22, 2020

How Storytelling Can Help You Find Sales Success

Train your sales reps to use a technique that will help engage your customers and support your value-based selling strategies: storytelling.

June 15, 2020

Market Access Sales Training Gives Teams An Edge Now And Post-Pandemic

Here are some tips on how your sales team can help your customers get the support they need to be successful as they respond to a new healthcare environment.

June 12, 2020

Specialty Drug Sales Training For Challenging Times

Specialty marketing training can help sales forces foster relationships with specialists even when the business environment is challenging.

June 12, 2020

We Are CMR Institute

Like a coffee order, everyone’s learning requests are slightly different. Different tastes. Different needs. Different outcomes.

June 11, 2020

Little Learning And Big Brains – Why Microlearning Works

In this learning lab we’ll take a look at how microlearning has been all the rage, yet, unlike many buzz words, it has persisted.

June 5, 2020

Content Update: Life Science Marketing

Having a solid understanding of how marketing departments work and the regulations that govern life science marketing, can help your sales reps increase their effectiveness in the field.

June 4, 2020

We Stand Against Racism And Inequality

We are committed to helping shape a more just society. Change is needed and it must begin now.

May 27, 2020

Managed Care Training Creates Prepared Sales Reps

Managed care training courses are essential for your sales team’s success, whether your representatives are selling virtually or in-person with customers.

May 27, 2020

Value-Based Selling Training Helps Sales Reps Stay Customer-Focused

Value-based selling courses help sales forces build better relationships with physicians and improve access.

May 26, 2020

7 Keys to Building Relationships and Providing Value

How to understand the challenges and build value with physicians and hospital executives coping with COVID-19.

May 24, 2020

Case Study: Career Development Program

A pharmaceutical client of over 6 years, needed to update the structure, content, measurement and support tools of their career development program.

May 21, 2020

Case Study: Emerging Leaders Program

Our client wanted to keep its top sales professionals engaged and help them meet the challenges of an increasingly complex healthcare marketplace.

May 19, 2020

Case Study: Oncology Business Acumen

Our pharmaceutical client needed content to support their oncology business acumen curriculum to educate their field teams.

May 12, 2020

When You’re Facing Uncertainty And Not Your Customers

Some ideas you may be able to put into practice when you and your customers are ready to re-engage.

May 10, 2020

Case Study: Disease State

Our small medical device client wanted to provide their new hire reps with a comprehensive program covering the cardiovascular system.

May 7, 2020

Case Study: New Hire Program

Read our latest case study on how we helped a pharmaceutical client launch a New Hire Training Program.

May 6, 2020

LTEN Excellence Award Finalist 2020

CMR Institute is a finalist for the LTEN 2020 Excellence Award for innovation.

May 6, 2020

Content Update: Oncology

Together with industry experts, we have revised our suite of Oncology eLearning courses to reflect current research, data, and guidelines.

May 5, 2020

Case Study: Medical Device & Diagnostics

Our client wanted to develop a substantive eLearning module on hospital selling for new hires and other commercial sales roles.

May 5, 2020

Content Update: The Nervous System

Together with experts from the industry, CMR has updated our entire suite of Nervous System eLearning courses.

April 28, 2020

Webinar: Customer Relationships Unmasked

Join our virtual roundtable webinar to hear from your customers and learn about the challenges they’re facing.

April 23, 2020

10 Lessons Learned From Watching Kids On Zoom

From respecting the time to making sure you wear pants, here are 10 lessons learned from elementary zoom meetings.

April 7, 2020

Engaging Your Customers With Virtual Promotions

Learn about virtual selling strategies and key elements of virtual promotions.

March 17, 2020

How To Upskill During Downtime

Using Remote Time To Upskill COVID-19 (coronavirus) is undoubtedly impacting lives around the world.

February 20, 2020

Healthcare Disruptions Impacting Your Business Acumen Training

Looking ahead to 2020, it’s clear that healthcare will continue to be disrupted by changes in the market.

February 18, 2020

Trends To Watch In 2020 And Their Impact On Business Acumen

Download our resource guide to get a more in-depth look at these trends and to learn how they impact your business.

January 28, 2020

Improving Your Vision For Business Acumen To 20/20

Take a closer look at what’s trending in healthcare during this 30 minute webinar.

January 27, 2020

Content Update: Leadership

Together with industry experts, we have revised our suite of Oncology eLearning courses to reflect current research, data, and guidelines.

January 7, 2020

3 Takeaways From DevLearn To Improve Your Learning Ecosystem

3 DevLearn Takeaways As my plane traversed the Nevada desert and landed on the strip of the McCarren airport, all I can hope is that luck be on my side
December 12, 2019

How To Work With Fully Integrated Delivery Systems

Listen to episode 2 of our podcast series. Learn how sales can interact in this type of system, including the relationships that should be built and how.

December 10, 2019

Changing Market Needs: How Formularies Work And Why

Do you wish that there was a proven formula for getting your products on a formulary?

December 6, 2019

Health Systems: IDN And GPO Collaborative Models

Listen to episode 1 of our podcast series. Learn how best to collaborate with them to provide the information they need before they can consider the products you bring to them.

November 8, 2019

Microbrew Learning: From Pots To Pods

Do you wish that there was a proven formula for getting your products on a formulary?

November 6, 2019

Webinar: Microlearning Insights And Outcomes

Watch our 30-minute webinar, where we discuss microlearning insights and outcomes.

October 22, 2019

How Bite-Sized Nuggets Can Super-Size Results

Watch our 30-minute webinar to learn how to build a microlearning strategy.

January 14, 2019

Contract Implementation And Maximization At The Field Level

Listen to episode 3 of our podcast series. Lost the contract? Learn ways to still retain business at the field level.

November 14, 2018

10 Ways Your Sales Team Can Demonstrate Credibility With IDN Executives

Here are 10 ways that your sales team can demonstrate credibility PLUS 6 key questions to prepare for value-based selling.

November 2, 2018

In 2019 Let’s Bring Training Solutions (Not Problems) To The Table

So how do you prioritize solutions when everything seems important? Training is so key to an organization’s success in terms of creating an efficient and effective workforce.

November 1, 2018

Webinar: Real World Strategies For Filling Gaps – Time, Budget, People

Learn more about the time/budget/people resource triangle, what that means for your overall production strategy, and how to get more done with less.

November 1, 2018

Webinar: Are You Getting The Behavior Change You Need From Your Training Strategy?

Learn effective ways to add application and reinforcement into your overall learning strategy with proven real-world techniques from your industry peers.

October 2, 2018

Specialty Drug Sales Training Simplifies “Buy and Bill”

Learn how a well-trained specialty sales force can help companies build more meaningful relationships with hard-to-reach specialists.

September 27, 2018

Overcoming The Disconnect: How Learning Leaders Can Connect Sales And Their Customers

Learn how to prepare your sales teams to better meet the needs of clinicians, hospitals and health systems.

September 18, 2018

Comparing The “Buy And Bill” Model VS The Pharmacy Benefit

Discover how these specialty drug training courses can help your new and experienced specialty sales professionals better understand the business of specialty drugs.

September 12, 2018

5 Ways To Demonstrate Credibility With IDN Executives

Here are five suggestions to help your sales team earn the trust of skeptical IDN customers, from the supply chain to the C-suite.

September 10, 2018

Confessions Of A (Reformed) Content Snob

Overall, the beauty of an off the shelf provider is that they can take some of the burdens off your shoulders and serve as an extension of your team.

July 11, 2018

Empowering Partnerships

We were thrilled to partner with Kowa Pharmaceuticals to help them develop a successful program focused on sales performance and retention.

May 4, 2018

Navigating Value-Based Selling To Improve Market Share

Here are some key takeaways from our recent webinar with LTEN on “Navigating Value-Based Selling to Improve Market Share.”

February 7, 2018

Making Micro Work For You

Each lesson is short but the content is still curated together in a meaningful way so it makes sense and is easily accessible for the learner.

December 15, 2017

Putting A Leadership Development Program In Motion

Getting a leadership development program off the ground can be challenging but well worth the effort.

October 31, 2017

Bite-Sized Microlearning Tips For Trainers

Smaller lessons are more manageable and appetizing to today’s learners who are often overwhelmed, impatient, easily distracted and have short attention spans.

May 26, 2022

Case Study: Personalized Learning

How does an off-the-shelf content provider meet the personalization needs of clients and learners? How do we provide content that has value to the learner, regardless of their role, experience, interests, and goals?

September 8, 2021

Serving Clients Through Rapid Content Development

As a result of the pandemic, our clients had to pivot their in-person sales models to virtual selling and needed the training to do so quickly and effectively.

August 25, 2021

#LTEN Awards Innovation Practitioner Nominee: CMR Institute

CMR Institute was highlighted as an Innovation (Practitioner) Nominee for our work with AstraZeneca on Oncology Business Acumen.

June 1, 2021

Industry Partnership Finalist for #LTENAwards: CMR Institute/Bristol Myers Squibb

CMR worked with BMS to transform our partnership to an enterprise-wide approach to create unique learning pathways.

June 30, 2020

We Are Innovative. We Are #yourCMR

CMR Institute recently won the 2020 LTEN Innovation Award for our partnership with Bausch Health. Read the full case study.

May 24, 2020

Case Study: Career Development Program

A pharmaceutical client of over 6 years, needed to update the structure, content, measurement and support tools of their career development program.

May 21, 2020

Case Study: Emerging Leaders Program

Our client wanted to keep its top sales professionals engaged and help them meet the challenges of an increasingly complex healthcare marketplace.

May 19, 2020

Case Study: Oncology Business Acumen

Our pharmaceutical client needed content to support their oncology business acumen curriculum to educate their field teams.

May 10, 2020

Case Study: Disease State

Our small medical device client wanted to provide their new hire reps with a comprehensive program covering the cardiovascular system.

May 7, 2020

Case Study: New Hire Program

Read our latest case study on how we helped a pharmaceutical client launch a New Hire Training Program.

May 5, 2020

Case Study: Medical Device & Diagnostics

Our client wanted to develop a substantive eLearning module on hospital selling for new hires and other commercial sales roles.

July 11, 2018

Empowering Partnerships

We were thrilled to partner with Kowa Pharmaceuticals to help them develop a successful program focused on sales performance and retention.

February 1, 2022

Market Access Challenges – What’s New in 2022?

Whether your teams are responsible for calling on medical groups, hospitals, ACOs, IDNs or payer groups, there’s no denying that much has changed since the beginning of the pandemic in 2020. Such trends have been the driving force behind CMR’s recent update of our entire Market Access – Organized Providers suite of content.

September 8, 2021

Serving Clients Through Rapid Content Development

As a result of the pandemic, our clients had to pivot their in-person sales models to virtual selling and needed the training to do so quickly and effectively.

August 25, 2021

#LTEN Awards Innovation Practitioner Nominee: CMR Institute

CMR Institute was highlighted as an Innovation (Practitioner) Nominee for our work with AstraZeneca on Oncology Business Acumen.

July 14, 2021

Talking with Finance Leaders About “As-a-Service” Models vs. Capital Purchases and Leases

This new application-based eModule teaches sales representatives about the basics of hospital finances so they can speak confidently with CFOs about “as a service” models rather than traditional capital expenditures and leases for new technology.

April 14, 2021

Uncovering and Addressing Implicit Bias in the Workplace

Implicit bias, also known as unconscious bias, can influence how you view others and negatively affect your relationships with colleagues and customers.

March 30, 2021

Understanding GPOs eBrief

CMR Institute is proud to announce the addition of a new eBrief to our customizable library of resources specifically created for the life sciences industry: Understanding GPOs.

March 14, 2021

Oncology Utilization Management Summaries Series

CMR Institute is pleased to announce the release of eight new eBriefs – microlearnings – to our vast and always up to date library of content for the life sciences industry. Each 10 minute eBrief in Oncology Utilization Management includes a description of the purpose, goals and effects of each topic and why the industry should pay attention.

March 8, 2021

Implicit Bias Training Can Improve Your Sales Team’s Performance

Implicit bias training can help pharma and device sales reps improve behaviors that could harm their relationships.

February 25, 2021

What Sales Representatives Need To Know About GPOs

Sales training on group purchasing organizations can help sales reps build better relationships with hospitals and GPOs.

December 2, 2020

Specialty Drug Payment and Distribution: What Sales Reps Should Know

Understanding the specialty drug channel and how to follow the specialty dollar helps pharmaceutical sales reps protect access and improve performance.

December 2, 2020

Navigating a Physician Practice: Training Tips for Sales Reps

Training can help pharmaceutical sales representatives better serve their call points in a typical physician practice and help them improve their sales.

December 1, 2020

Understanding the Impact of COVID-19 on Oncologists and Hospitals

The impact of the COVID-19 pandemic on oncologists and hospitals has been significant. Do your oncology sales reps understand the implications?

September 10, 2020

Sales Reps Should Understand the Oncology Care Model and What Comes Next

How training on the Oncology Care Model and Oncology Care First help sales reps understand new payment models.

September 2, 2020

Pricing Benchmarks eBrief

How the market sets drug prices is a complex process that involves several key pricing benchmarks.

September 2, 2020

Payer Finances eBrief

Understanding how commercial health plans and PBMs maintain a robust bottom line is essential for serving these important customers.

September 2, 2020

Follow the Specialty Drug Dollar – Coming Soon

Along with the in-depth product knowledge that sales reps need to effectively sell specialty drugs, they also need to understand the complexities of how these products are purchased and administered to patients.

September 2, 2020

Navigating a Physician Practice

When calling on physician practices, sales representatives need to understand the key people they may encounter during a total office call.

September 1, 2020

Promoting Health Equity and Addressing Social Determinants of Health – New Content Available

Health disparities and health inequities resulting from racial and socioeconomic factors are persistent across the United States. Both providers and payers are working to achieve health equity by targeting these social determinants of health.

September 1, 2020

Copay Accumulator eBrief – New Content Available

Manufacturers often provide discount cards and coupons to reduce patients’ out-of-pocket drug expenses. Recently, health plans and pharmacy benefit managers (PBMs) have implemented copay accumulator and copay maximizer programs that affect these market access strategies.

September 1, 2020

Telehealth Trends and Opportunities in Virtual Care – New Content Available

Telehealth gives patients new ways to access the care they need, and recent events are speeding adoption of telehealth across the country.

July 13, 2020

Is Your Sales Team Ready for Empathy-Based Selling?

Selling with empathy is a skill that pharmaceutical and medical device sales reps should master if they want to succeed in value-based selling.

July 9, 2020

Customer Engagement in Virtual and Face-to-Face Selling

Off-the-shelf training can help your pharma or medical device sales reps enhance their customer engagement and market access strategies.

June 25, 2020

We’re BREWING New Content For You

We partnered with your clients (physicians, healthcare executives, pharmacists) to create cutting-edge resources to equip your teams.

June 22, 2020

How Storytelling Can Help You Find Sales Success

Train your sales reps to use a technique that will help engage your customers and support your value-based selling strategies: storytelling.

April 7, 2020

Engaging Your Customers With Virtual Promotions

Learn about virtual selling strategies and key elements of virtual promotions.

May 9, 2022

CMR Institute’s Board of Directors Welcomes New Board Member

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, along with voting in a new board member, Andrew Krumerman, MD.

May 2, 2022

CMR Institute’s Board of Directors Vote On New Chairman, Vice Chair

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, electing Dr. Jeffrey Farber as Chairman of the Board and Dr. Mark Sorrentino as the Vice-Chair.

April 14, 2022

2022 LTEN Excellence Awards Finalist

CMR is excited to announce that we have been selected as a finalist for the 2022 LTEN Excellence awards in the Provider Innovation category.

June 9, 2021

2021 LTEN Excellence Awards Winner!

CMR is excited to announce that we were chosen as the winner of the 2021 LTEN Excellence Awards for the category of Learning Content.

May 10, 2021

2021 LTEN Excellence Awards Finalist

CMR is excited to announce that we have been selected as a finalist for the 2021 LTEN Excellence awards for the categories in Industry Partner and Learning Content.

May 6, 2020

LTEN Excellence Award Finalist 2020

CMR Institute is a finalist for the LTEN 2020 Excellence Award for innovation.

March 17, 2020

How To Upskill During Downtime

Using Remote Time To Upskill COVID-19 (coronavirus) is undoubtedly impacting lives around the world.

September 23, 2019

CMR Is Now A LabVine Content Partner

Supporting the professional development of laboratory professionals.

May 11, 2018

LTEN Excellence Awards 2018

CMR Institute Wins 2018 LTEN Excellence Award in the Industry Partnership Category

November 1, 2017

City of Chicago: Pharmaceutical Representative License Rules Finalized

Offering courses to satisfy CE requirements mandated by the Chicago Ordinance requiring licensing for pharmaceutical sales personnel

June 10, 2017

Washington DC SafeRx Compliance Resources

Offering courses approved by the DC Board of Pharmacy to satisfy the CE requirements mandated by SafeRx Act

May 8, 2017

Strategic Educational Alliance with IDN Summit

Educational alliance to provide relevant, unbranded, and unbiased content

December 8, 2016

Free Podcast Series: iBrief

Just-in-time podcasts to keep our customers market ready

June 15, 2016

LTEN Excellence Award, Industry Partnership Category

Honored to be acknowledged for our work in leadership training

April 8, 2022

Webinar: Overcoming Market Challenges to Customer Engagement

With a well-designed, up-to-date training curriculum, you can give your teams the business acumen, confidence and competitive edge they need to overcome access barriers and create valuable partnerships with physicians, hospital executives and other customers.

February 21, 2022

Designing For Flex-Ability

In this 20-minute learning lab, we’ll take a closer look at individualized learning perspectives and how they can work together – along with directive learning plans – to achieve learner and stakeholder objectives.

January 11, 2022

Webinar: Trailblaze Your Training

Uncover how learning pathways can engage learners and enhance outcomes, as well as share valuable tips for building powerful pathways.

May 17, 2021

Webinar: The Post-Pandemic Sales Force

Learn 5 strategies to help your sales team flex their selling skills and prepare for a successful re-entry in a post-pandemic world.

March 9, 2021

Webinar: Building The Dynamic Sales Team Of The Future

Watch the latest webinar recording to learn how to build the dynamic sales team of the future.

February 19, 2021

Feb 24: LTEN Partnership Preview

Register today for the 30-minute partnership preview to learn more about our capabilities and comprehensive, unbiased, content library.

November 6, 2020

Webinar: Achieving Results through Flexible & Agile Learning Programs

Register now and join us for our latest webinar, to learn how to utilize flexible training techniques.

September 18, 2020

Webinar: Unmasking Customer Relationships Part 2 Ask Me Anything

Make sure to register for our (PART 2) October 15 webinar – Unmasking Customer Relationships: Ask Me Anything

June 11, 2020

Little Learning And Big Brains – Why Microlearning Works

In this learning lab we’ll take a look at how microlearning has been all the rage, yet, unlike many buzz words, it has persisted.

May 26, 2020

7 Keys to Building Relationships and Providing Value

How to understand the challenges and build value with physicians and hospital executives coping with COVID-19.

April 28, 2020

Webinar: Customer Relationships Unmasked

Join our virtual roundtable webinar to hear from your customers and learn about the challenges they’re facing.

February 20, 2020

Healthcare Disruptions Impacting Your Business Acumen Training

Looking ahead to 2020, it’s clear that healthcare will continue to be disrupted by changes in the market.

January 28, 2020

Improving Your Vision For Business Acumen To 20/20

Take a closer look at what’s trending in healthcare during this 30 minute webinar.

December 12, 2019

How To Work With Fully Integrated Delivery Systems

Listen to episode 2 of our podcast series. Learn how sales can interact in this type of system, including the relationships that should be built and how.

December 6, 2019

Health Systems: IDN And GPO Collaborative Models

Listen to episode 1 of our podcast series. Learn how best to collaborate with them to provide the information they need before they can consider the products you bring to them.

November 8, 2019

Microbrew Learning: From Pots To Pods

Do you wish that there was a proven formula for getting your products on a formulary?

November 6, 2019

Webinar: Microlearning Insights And Outcomes

Watch our 30-minute webinar, where we discuss microlearning insights and outcomes.

October 22, 2019

How Bite-Sized Nuggets Can Super-Size Results

Watch our 30-minute webinar to learn how to build a microlearning strategy.

January 14, 2019

Contract Implementation And Maximization At The Field Level

Listen to episode 3 of our podcast series. Lost the contract? Learn ways to still retain business at the field level.

November 1, 2018

Webinar: Real World Strategies For Filling Gaps – Time, Budget, People

Learn more about the time/budget/people resource triangle, what that means for your overall production strategy, and how to get more done with less.

November 1, 2018

Webinar: Are You Getting The Behavior Change You Need From Your Training Strategy?

Learn effective ways to add application and reinforcement into your overall learning strategy with proven real-world techniques from your industry peers.

May 4, 2018

Navigating Value-Based Selling To Improve Market Share

Here are some key takeaways from our recent webinar with LTEN on “Navigating Value-Based Selling to Improve Market Share.”

May 14, 2022

Biosimilars and Market Access: Updates

CMR Institute always remains vigilant to the changes in this complex marketplace. Significant updates were made recently to our eModules on Biosimilars in the US Market and Market Access Strategies for Biosimilars.

April 14, 2022

CMS Changes Impacting ACOs

The CMS recently announced that they are redesigning their Direct Contracting model (Global and Professional Direct Contracting Model) as an ACO model, ACO REACH (Accountable Care Organization Realizing Equity, Access, and Community Health), effective January 1, 2023.

April 1, 2022

Effective Leadership Development: Managing People

Our customizable off-the-shelf leadership and management eLearning content helps ensure your leaders are always ready to inspire others, manage change, foster diversity, build relationships and develop productive and skilled teams.

March 30, 2022

Value-Based Selling – Are Your Teams Up to Date?

Is your organization up to date regarding the ever-changing market landscape that they and their customers must navigate? Take a moment to review our value-based selling and market access suites of content and examine whether your training resources need to be updated or augmented.

March 14, 2022

Important Updates to Focus on Pain Management eModules

CMR Institute completed evaluations and updates to all eLearning modules in our Pain Management suite of content. This important group of eLearning resources allows our customers to develop a deeper understanding of pain anatomy and physiology, classifications, assessment, and treatment modalities and guidelines.

February 1, 2022

Market Access Challenges – What’s New in 2022?

Whether your teams are responsible for calling on medical groups, hospitals, ACOs, IDNs or payer groups, there’s no denying that much has changed since the beginning of the pandemic in 2020. Such trends have been the driving force behind CMR’s recent update of our entire Market Access – Organized Providers suite of content.

November 14, 2021

Updates to eModule: Providing Affirming Healthcare to LGBTQ+ Communities

CMR Institute developed an eModule – Providing Affirming Healthcare to LGBTQ+ Communities – to help our clients and learners increase their understanding of this community. Updates have recently been made to the eModule to address the continuing evolution and understanding of the needs of this underserved patient population.

August 14, 2021

Market Access – Reimbursement Updates Just Released

Regardless of your customer type or their practice setting, the challenges in their environment have not slowed since the early days of the COVID-19 pandemic. Value-based payments, Open Payments, Medicare Advantage and Part D drug plans, ACO savings, and other important payment rule changes are trends on which you need to be conversant.

August 14, 2021

Do You Know Your Customers and Their Environment?

Our focus continues to be on educating and upskilling our clients’ employees to help them understand the industry better and to be impactful to patient care. To fulfill that mission, CMR Institute updates its non-biased modules continuously. Recently, we updated a suite of evolving healthcare community modules that focus on understanding providers and their marketplace.

July 28, 2021

Ethics and Compliance eModule Updates

An important suite of content within our vast library of courses is our Ethics and Compliance suite. The life sciences industry counts on our non-biased approach to content and CMR Institute works for our clients to ensure all of our content is up to date, applicable and relevant at all times.

May 21, 2021

Continuous Content Updates: Medicare, Biosimilars, Specialty Market

CMR Institute remains vigilant to the changes in this complex marketplace and is quick to make the appropriate updates to our content.

May 14, 2021

Updated Disease State Library

To ensure our content is always up to date and meeting our clients’ needs, each topic in our library is rigorously and regularly evaluated to determine its effectiveness in meeting the identified educational outcomes. During that schedule we make updates not only to content but also improvements to design and delivery of that content.

September 11, 2020

Update – 340B Hospitals and Medicare Cuts

A federal appeals court recently ruled that 340B hospitals will now be subject to Medicare cuts in outpatient drug payments.

September 10, 2020

Sales Reps Should Understand the Oncology Care Model and What Comes Next

How training on the Oncology Care Model and Oncology Care First help sales reps understand new payment models.

August 21, 2020

COVID-19 Changes The Rules For ACOs – What Pharma And Device Reps Should Know

Reps calling on ACOs should understand how CMS has changed some of its rules in response to the COVID-19 pandemic.

May 3, 2021

HR Professional eBook

Download the HR eBook for a summary of lessons learned that ensure learning effectiveness and efficient use of budget.

March 19, 2021

Creating Learning Strategy in Uncertain Times

Download this free resource to help begin the necessary steps toward building a learning plan for your sales team.

March 10, 2021

Sales Team of the Future Learning Strategy Blueprint

Download this free resource to help begin the necessary steps toward building a learning plan for your sales team.

February 3, 2021

Whitepaper: 10 Market Trends To Watch In 2021

Take a look at the 10 market trends in 2021 to see why each is important and how training will help your teams respond.

November 10, 2020

Free Download: Pharmaceutical Market Access Planning Worksheet

This worksheet is designed to provide you with ideas for creating your market access training program.

October 27, 2020

Free Download: Pharmaceutical Microlearning Mindset Learning Guide

As the healthcare industry continues to change rapidly, it’s important to have a learning strategy that can match the pace of change.

October 6, 2020

Free Download: Pharmaceutical New Hire Planning Worksheet

This worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your new hire onboarding plan.

October 1, 2020

Free Download: Pharmaceutical New Hire Roadmap

Take a look at this new hire roadmap that CMR created for one of our clients, using a phased approach for their home study and onboarding plan.

October 1, 2020

Free Download: Pharmaceutical Leadership Planning Worksheet

This worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your leadership training programs.

September 10, 2020

Free Download: Pharmaceutical Market Access Sample Pathway

This sample market access pathway is designed to provide you with dynamic training courses, to help your teams build the skills and knowledge for the changing marketplace.

September 10, 2020

Free Download: Pharmaceutical Account Management Training Worksheet

The pharmaceutical account management training worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your account management training program.

September 10, 2020

Free Download: The Virtual Selling Scenarios Workbook

A virtual selling workbook designed to help prepare your teams for success in the virtual pharmaceutical selling world.

We're here to help.

We understand that a real-world education looks different for all learners. That's why we partner with real-world training experts to develop customizable learning pathways that meet your unique needs.

(800) 328-2615
solutions@cmrinstitute.org