Specialty market sales training can help sales forces that promote specialty drugs foster relationships with specialists even when the business environment is challenging. And even though specialists have changed their business practices in 2020 to adapt to the COVID-19 pandemic, many are still seeing patients who require ongoing care for multiple sclerosis, cancer, diabetic retinopathy, and other illnesses.
So there is still a critical need for specialty drug information and resources from healthcare sales professionals to help inform specialists’ decision-making. Here are some thoughts on how you and your team can ensure your customers get the information and programs needed to care for patients through effective specialty market sales training.