At a time when health disparities have come to the forefront, many healthcare providers and payers have made health equity one of their top priorities. Beyond advancing social justice, health equity can promote better outcomes and reduce healthcare spending — two key goals of value-based care.
Your sales teams should understand some of the challenges that their customers face when trying to address different types of health disparities, including socioeconomic and racial/ethnic inequities. They should also understand the connection between social determinants of health and health disparities, and how they affect your customers’ population health initiatives. This knowledge can help your sales reps understand the health disparities in their territories and offer the right solutions to payers and providers as they aim to create a more equitable healthcare system.