Privacy Policy

The Certified Medical Representatives Institute, Inc. (“CMR Institute,” “we,” “us,” or “our”) respect your privacy and are committed to protecting it through our compliance with this policy. CMR Institute’s policy is to respect and protect your privacy.  CMR Institute therefore exercises precautions to maintain the confidentiality of information that you provide to us.

This policy describes the types of information we may collect from you or that you may provide when you visit our website,, and our mobile application (collectively, our “Website”). This policy applies to information collected through your use of our Website and email or electronic messages between you and our Website. This policy does not apply to any other information including information collected offline or information collected by any third party

This policy is a part of the Terms & Conditions of our Website. Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using our Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Website, including information:

  • by which you may be personally identified, such as name, e-mail address, street address or other postal mailing address, telephone number(s), course and academic program history, purchase information and history, and, if you order products or services from our Website, (collectively, “Personal Information”);
  • about you but individually does not identify you, such as geographic location; and
  • about your internet connection, the equipment you use to access our Website, and usage details.

The information we collect on or through our Website may be collected when you:

  • click “CONTACT US” on our Website to send us a message;
  • sign up to receive e-mails;
  • communicate with us via social media;
  • participate in academic programs;
  • post comments on our blog;
  • download or use our mobile applications;
  • download free resources from our Website;
  • navigate our Website;
  • log in to your Online Learning Center account; or
  • place an order through our Website

If you place an order through our Website, you will be asked to submit certain Personal Information, including your full name and email address, as well as financial information such as your credit card number. This financial information is collected by a third party that is clearly identified. The collection of this financial information is subject to the third party’s privacy policy, so we recommend that you take the time to review that privacy policy.

Information Collection Technologies
The technologies we use for this automatic data collection may include the following. We do not collect Personal Information automatically, but we may tie this information to Personal Information about you that we collect from other sources or you provide to us.

Cookies. This Website uses “cookies” to obtain information from online visitors to improve their online experience and facilitate their visit within our Website. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Web Beacons. Our Website and electronic correspondence may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Mobile Device Unique Identifier. When you use a mobile device to connect to our websites via a service provider that uniquely identifies your mobile device, we may use this unique identifier to offer you extended services and/or functionality. Certain services may require the collection of your mobile phone number. We may associate that mobile phone number with the mobile device unique identifier. Our business partners may have limited access to your phone number while providing us with business services related to their limited access.

Browser “Do Not Track” Signals. Our Website does not respond to pre-set browser “do not track” signals or similar mechanisms that provide users with choice regarding the collection of personally identifiable information relating to online activities over time and across third-party websites or mobile applications.


How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information for purposes including the following:

  • to provide you with the products and services you request;
  • to respond to your suggestions and questions;
  • to notify you about new products and programs that we think may be of interest to you;
  • to find out how we can improve our organization and Website via surveys or online tracking mechanisms;
  • to analyze sales trends;
  • to help us evaluate and modify existing services and features; and
  • for any other purpose with your consent.

You may browse our Website without providing any Personal Information.

Disclosure of Information
We may disclose aggregated information about our users without restriction. We will not sell, exchange, rent, lease or otherwise disclose your Personal Information to any third party without your consent. In particular, we do not share Personal Information with third parties for their marketing or promotional use, except as part of a specific program for which you make the choice to participate.  However, CMR Institute may disclose Personal Information in special cases:  (1) when we have reason to believe that disclosing this information is necessary to investigate, identify, contact, or bring legal action against someone who may be intentionally or unintentionally: (a) causing injury to CMR Institute or to a third party; (b) interfering with the rights of CMR Institute or a third party; and/or (c) threatening the physical safety of any person; (2) when we believe in good faith that the law requires it, such as to comply with a court order, subpoena or warrant; (3) to our affiliates; and (4) to any third party who may acquire CMR Institute.

Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking technologies and advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our Website may not function properly.
  • Opt-out of correspondence. If you are receiving e-mail messages from us and do not wish to receive any more, use the links on the bottom of the e-mail message to make changes to your e-mail preferences. If there are no links, follow the instructions at the bottom of the message.  When we receive your notification that you want to opt-out, we will process your request as soon as possible.  Please note, however, that if you direct us not to share your Personal Information, you may not be eligible to receive certain promotions that require data about individuals.
  • Disclosure to third-parties. If you do not want your Personal Information to be shared with third-parties in the manner discussed in this privacy policy, please contact CMR Institute by using the information provided in the “Contact Information” section below.
  • Delete your information. We may delete your information upon request. We cannot delete your personal information except by also deleting your user account and may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. Please contact CMR Institute by using the information provided in the “Contact Information” section below to process a deletion request.

Accessing and Correcting Your Information
You can always contact CMR Institute if you wish to review any Personal Information we may have about you.  If we have Personal Information about you, we will provide you with a readable copy of such Personal Information at no charge.  Factual errors in your Personal Information, including out-of-date information, can be corrected by sending us a request that credibly shows our error.  To protect your privacy and security, we take commercially reasonable steps to verify your identity before granting access to Personal Information or making corrections.

Security of Information
We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. The Personal Information collected through our Website is maintained in a manner consistent with current industry standards. Your Personal Information is protected in several ways.  Your Personal Information resides on servers that are protected by physical and electronic safeguards.  Certain Personal Information is encrypted using secure socket layer technology (SSL) in an effort to prevent unauthorized parties from viewing such information when it is transmitted to us.

In order to most efficiently serve you, credit card transactions are handled by established third-party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.  Financial transactions related to your purchases from our Website are handled by clearly identified third parties: please visit their websites to familiarize yourself with their terms and conditions and with their privacy policies. Information relating to your financial transactions including your payment information will not be maintained on CMR Institute’s servers.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website.

Links to Third Party Websites
Our Website may contain links to Websites of third parties including the sites of educational collaborators and journals. You understand and acknowledge that these links are provided solely as a convenience to you and not as an endorsement by our Website or CMR Institute of the content, advertising or business practices.  CMR Institute is NOT responsible for the privacy practices or the content on any of these other websites.  We do not control third-parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. CMR Institute does not disclose unique identifiers to those responsible for the linked websites. To ensure protection of your privacy, always review the privacy policies of websites you visit by linking from our Website.

Interacting with Social Media
We include links to various social media platforms on our Website. From time-to-time, our Website may also contain functionality which enables you to import profile information or contacts from third party services (e.g., LinkedIn, Facebook, Twitter, Gmail, FourSquare, Instagram, Vine, etc.) (collectively, “Third Party Social Media Accounts”). If you choose to do this, you may have to log into the applicable Third Party Social Media Account, using such account’s user name and password. If you interact with these social media platforms through our Website, your experience on those platforms will be governed by the privacy and other policies of those platforms. We encourage you to choose your privacy settings on those sites accordingly. The information received by us shall be subject to this privacy policy. However, any data maintained by such third-party service and your use of that third-party service will be subject to that third party’s terms of use and privacy policy.  You may have the ability to post information from our Website to your Third Party Social Media Accounts.  All such postings are also subject to any terms of use and privacy policy of the applicable third parties as well as the terms of this privacy policy.

International Users
Our Website is hosted in the United States and intended for use in the United States. If you are accessing our Website from a location outside the United States and that location has laws or regulations regarding the collection, use and/or disclosure of Personal Information that is different than U.S. laws and regulations, please be advised that your continued use of our Website, which is governed by United States law (as stated in the Terms & Conditions), and you consent to the collection and use of your information by our international partner organizations.


Our Commitment to Children’s Privacy Protecting the privacy of the very young is especially important.  We never collect or maintain information at our Website from persons we know to be under age 13.  Please do not communicate with or contact us if you are under age 13. By your participation in our Website activities, you certify that you are at least 13 years of age and meet all other eligibility requirements of our Website.  If we learn that Personal Information relating to someone under the age of 13 has been collected on our Website, we will take appropriate steps to delete such information.

Changes to this Policy

CMR Institute may revise this Privacy Policy over time as new features are added to our Website or as Internet law and standards evolve, and this will be reflected by the “Last Modified” notice below.  We will post those changes prominently, but we do recommend that you read this privacy policy periodically when you visit our Website.  Changes will not apply retroactively to Personal Information that was collected before the changes to the privacy policy.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact CMR Institute by using the “Contact Us” page on our Website, by sending an e-mail to with the “privacy policy” in the subject line, by calling 1-800-328-2615, or by writing to the following address:

The Certified Medical Representatives Institute, Inc.
4423 Pheasant Ridge Road, Suite 100
Roanoke, VA 24014-5274

Last Modified: March 18, 2020