Drug prices are top of mind for your customers, and your sales team can better address customer concerns if they understand the various benchmarks and methodologies used to set prices before a product even reaches the patient. Knowledge of these pricing benchmarks and methodologies is also essential for understanding the complex drug supply and payment chain.
CMR is developing a new resource – COMING SOON:
Pricing Benchmarks eBrief
This resource can give your team the background on pricing benchmarks that they need to have productive conversations with customers and protect access to your products. This knowledge can also help elevate the debate beyond a superficial discussion of drug prices to a deeper discussion about value.