Account Management Training

When building relationships with today’s healthcare decision-makers, account management teams of pharmaceutical and medical device and diagnostic companies need a knowledge base that balances the skills of relationship building and market insight. So to provide real, innovative outcomes for clients, account management teams must leverage a well-developed business acumen to cater to each healthcare system’s unique challenges.

Our healthcare industry-vetted pharmaceutical key account management training helps create dynamic account managers who can present effective value-based solutions and build strategic partnerships with today’s decision-makers in the c-suite, both in-person and virtually.

Pharmaceutical Key Account Management Training


CMR’s library of account management training for the pharmaceutical industry is comprised of the following eModules:

    1. Inside the C-Suite: Getting a Seat at the Table
    2. Inside the C-Suite: The Lay of the Land
    3. Healthcare as a Business
    4. Partnering with Organized Providers Application
    5. Partnering with Payers Application
    6. Business Planning Tool: Developing a Hospital Profile
    7. Improving Quality through CMS Initiatives, Benchmarking, and Customer Relationship Management
    8. Using Continuous Quality Improvement and High-Reliability Approaches to Improve Healthcare
    9. Selling in a Value-Conscious Environment
    10. The Role of Accountable Care Organizations in Healthcare Delivery
    11. Measuring the Patient Experience: The Connection to Quality
    12. Value-Based Care and the Changing Healthcare Delivery Model
    13. EHRs and Health Information Technology: Opportunities for Supporting Your Customers
    14. Strategies for Effective Account Management
    15. Strategies for Successful Risk Contracting
    16. Understanding the Basics of Risk Contracting
    17. Strategic Business Planning in a Changing Healthcare Market
    18. Developing a Business Plan
    19. Customer Focus and its Role in Business Strategy
    20. The Account Management Process Application
    21. Selling to Federal Accounts
    22. Interactive Business Planning Tool
    23. Talking with Finance Leaders about “As-a-Service” Model vs. Capital Purchases and Leases
    24. Real-Time Benefit Check: What Account Managers Should Know

 

pharmaceutical key account management training

 

Medical Device and Diagnostic Account Management Training

CMR’s library of account management training specific to the medical device and diagnostic industry is comprised of the following eModules:

    1. Inside the C-Suite: Getting a Seat at the Table
    2. Inside the C-Suite: The Lay of the Land
    3. Strategies for Effective Account Management
    4. Measuring the Patience Experience: The Connection to Quality
    5. Value-Based Care and the Changing Healthcare Delivery Model
    6. Developing a Business Plan

 

In addition to these eModules, we also have eBriefs on topics such as drug price, value-based care, payer finances, understanding GPOs, and more.

Our innovative off-the-shelf learning library empowers teams and leaders of pharmaceutical and medical device and diagnostic companies to create customizable learning pathways to meet their unique learning needs.

Our library is continually updated to reflect the latest developments impacting life sciences professionals. It saves learning and development leaders time and resources on curriculum updates.

 


With CMR’s account management training courses, pharmaceutical and medical device and diagnostic account management teams will have the knowledge and skills necessary to:

    • Identify, prioritize, and develop business plans for key accounts
    • Navigate and sell in a value-conscious environment
    • Engage with finance leaders to discuss various service and purchase models
    • Build strategic relationships with decision-makers in the c-suite, both in-person and virtually

 

Chat with us.  CMR training experts will develop custom account management learning pathways for your organization.

Download the pharmaceutical account management training worksheet.

We're here to help.

We understand that a real-world education looks different for all learners. That's why we partner with real-world training experts to develop customizable learning pathways that meet your unique needs.

(800) 328-2615
solutions@cmrinstitute.org