When building relationships with today’s healthcare decision-makers, account management teams of pharmaceutical and medical device and diagnostic companies need a knowledge base that balances the skills of relationship building and market insight. So to provide real, innovative outcomes for clients, account management teams must leverage a well-developed business acumen to cater to each healthcare system’s unique challenges.
Our healthcare industry-vetted pharmaceutical key account management training helps create dynamic account managers who can present effective value-based solutions and build strategic partnerships with today’s decision-makers in the c-suite, both in-person and virtually.
Pharmaceutical Key Account Management Training
CMR’s library of account management training for the pharmaceutical industry is comprised of the following eModules:
Inside the C-Suite: Getting a Seat at the Table
Inside the C-Suite: The Lay of the Land
Healthcare as a Business
Partnering with Organized Providers Application
Partnering with Payers Application
Business Planning Tool: Developing a Hospital Profile
Improving Quality through CMS Initiatives, Benchmarking, and Customer Relationship Management
Using Continuous Quality Improvement and High-Reliability Approaches to Improve Healthcare
Selling in a Value-Conscious Environment
The Role of Accountable Care Organizations in Healthcare Delivery
Measuring the Patient Experience: The Connection to Quality
Value-Based Care and the Changing Healthcare Delivery Model
EHRs and Health Information Technology: Opportunities for Supporting Your Customers
Strategies for Effective Account Management
Strategies for Successful Risk Contracting
Understanding the Basics of Risk Contracting
Strategic Business Planning in a Changing Healthcare Market
Developing a Business Plan
Customer Focus and its Role in Business Strategy
The Account Management Process Application
Selling to Federal Accounts
Interactive Business Planning Tool
Talking with Finance Leaders about “As-a-Service” Model vs. Capital Purchases and Leases
Real-Time Benefit Check: What Account Managers Should Know
Medical Device and Diagnostic Account Management Training
CMR’s library of account management training specific to the medical device and diagnostic industry is comprised of the following eModules:
Inside the C-Suite: Getting a Seat at the Table
Inside the C-Suite: The Lay of the Land
Strategies for Effective Account Management
Measuring the Patience Experience: The Connection to Quality
Value-Based Care and the Changing Healthcare Delivery Model
Developing a Business Plan
In addition to these eModules, we also have eBriefs on topics such as drug price, value-based care, payer finances, understanding GPOs, and more.
Our innovative off-the-shelf learning library empowers teams and leaders of pharmaceutical and medical device and diagnostic companies to create customizable learning pathways to meet their unique learning needs.
Our library is continually updated to reflect the latest developments impacting life sciences professionals. It saves learning and development leaders time and resources on curriculum updates.
With CMR’s account management training courses, pharmaceutical and medical device and diagnostic account management teams will have the knowledge and skills necessary to:
Identify, prioritize, and develop business plans for key accounts
Navigate and sell in a value-conscious environment
Engage with finance leaders to discuss various service and purchase models
Build strategic relationships with decision-makers in the c-suite, both in-person and virtually
Chat with us. CMR training experts will develop custom account management learning pathways for your organization.
Download the pharmaceutical account management training worksheet.
We understand that a real-world education looks different for all learners. That's why we partner with real-world training experts to develop customizable learning pathways that meet your unique needs.
