Just like life science companies, health plans and pharmacy benefit managers (PBMs) make decisions to ensure the financial sustainability of their organizations. For reps, recognizing how these payers track and evaluate their primary expenses and revenue streams can help them offer the right types of solutions.
CMR is developing a new resource for our clients – COMING SOON:
Payer Finances eBrief
Such knowledge is especially important in a value-based selling environment, which challenges your sales team to provide innovative solutions that help your customers reach their clinical and financial goals. This resource can help your sales team get the background they need to differentiate your products in an increasingly cost-conscious environment.