What is the Oncology Care Model & its Implications for the Life Science Industry?
A significant portion of the 1.6 million people affected by cancer each year are Medicare beneficiaries over the age of 65. In an effort to provide better quality care, better health, and lower cost for this medically complex population, the Centers for Medicare & Medicaid Services (CMS) has launched a new payment framework called the Oncology Care Model (OCM). This multi-payer model transforms how oncologists are paid for providing services to Medicare patients.
The module explains the most relevant aspects of OCM and how they affect oncologists. The module also describes value-based selling strategies for life science companies in this changing environment and provides valuable insight in key areas including:
- Key goals of the Oncology Care Model and how it affects payment for physicians
- Strategies to help physicians achieve success under the Oncology Care Model
- Implications for the life science industry and opportunities for sales professionals to deliver value to physicians participating in the Oncology Care Model
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