CMR Medical Device And Diagnostics Training Pathways

At CMR Institute, we’re here to help you prepare your customer-facing teams so they can excel and reach their goals, even in a rapidly changing environment. We can enhance your existing training with our dynamic library of customizable and relevant learning content, which is always up-to-date. The sample pathways below show how small investments of time can produce big results.

Take a look at our case study featuring a hospital training initiative within a medical device company.

Training Topics

View our training pathways for medical device training or visit our training catalog to explore these topics today. Each pathway noted below can be completed in less than 2 hours to increase your medical device sales effectiveness quickly.

Account Management

We prepare account managers to present effective value propositions and build strategic partnerships.

C-Suite Selling

Understanding and connecting with the C-suite requires a deep knowledge of what matters to these roles in a shifting marketplace.

Hospital Selling

Understanding the unique features and goals of hospitals will help provide insight to what is important to these customers.

Selling With Empathy

Understanding empathy can help sales reps develop more meaningful relationships with customers, especially in challenging times.

Understanding Today's Organized Providers

Today’s organized customers are more complex than ever and our training will help your sales teams navigate while providing context for understanding what influences key decision-makers in each.

Value-Based Selling

Bringing value over information will help connect to customer’s and relate to their individual marketplace struggles.