Whether your teams are responsible for calling on medical groups, hospitals, ACOs, IDNs or payer groups, there’s no denying that much has changed since the beginning of the pandemic in 2020. Medical groups have experienced lost revenue, embraced telemedicine, and adopted new value-based care models like Primary Care First.  Hospitals are adapting to an altered landscape and creating new departments and C-suite positions to better serve their patient populations. IDNs and ACOs continue to adopt value-based payment models and strive to improve patient outcomes by focusing on population health and social determinants of health. And payer groups continue to exert tremendous influence in the market as they seek to rein in spending. Such trends have been the driving force behind CMR’s most recent update of our entire Market AccessOrganized Providers suite of content.

With 5 eLearning modules, 7 eBriefs and 2 application-based modules, this suite of market access content dives deep into ongoing challenges and offers fresh insights for overcoming them. These training modules will support your sales teams in strategically navigating hospitals, ACOs, IDNs and multi-group physician practices, all while highlighting the influences on key decision-makers in each.

In addition, we’ve developed new eLearning:, Inside IDNs emodule, as well as a new Hospital Star Ratings eBrief. As the market continues to evolve, you can count on CMR and our network of Subject-Matter Experts to provide the most up-to-date content for your sales teams.

To learn more, please reach out to us below to find out how you can use these off-the-shelf training resources to create custom and effective training pathways for your market access sales teams.

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