Market access is a key differentiator in determining the success of a new drug or medical device. Having a thorough understanding of market access has become more important than ever for pharmaceutical sales teams in this constantly changing landscape.
Our healthcare expert-vetted market access pharma training helps tap into your customer’s changing needs (including the trends towards telehealth), including those surrounding reimbursement (340B, MACRA, etc.), new performance measurements, and value-based payment and selling models.
Market Access Training Pharmaceutical
CMR’s library of market access training for the pharmaceutical industry is comprised of the following eModules:
Patient-Centered Care
Current Trends in Healthcare
Biosimilars in the US Market
Partnering with Organized Providers application
Partnering with Payers application
Business Planning Tool: Developing a Hospital Profile
Improving Quality through CMS Initiatives, Benchmarking, and Customer Relationship Management
The 340B Drug Pricing Program
Understanding MACRA and its Impact on Physicians
Major Healthcare Payers and Managed Care Payment
The Role of Accountable Care Organizations in Healthcare Delivery
Measuring the Patient Experience: The Connection to Quality
Selling in a Hospital Environment
The Affordable Care Act and its Implications for the Life Sciences Industry
The Health Insurance Marketplace
Today’s Medical Groups and the Transition to Value-Based Care
Value-Based Care and the Changing Healthcare Delivery Model
EHRs and Health Information Technology: Opportunities for Supporting Your Customers
Population Health Management: A Strategy for Higher Quality and Lower Costs
Strategies for Effective Account Management
The Account Management Process Application
Selling to Federal Accounts
Navigating a Hospital
Understanding Medicare Part D
Customer Engagement Strategies: Finding Success in Today’s Market
Promoting Health Equity and Addressing Social Determinants of Health
Telehealth Trends and Opportunities
Inside Integrated Delivery Networks (IDNs)
Selling to a Retail Pharmacy
Real-Time Benefit Check: What Account Managers Should Know
With CMR’s market access pharma online courses, pharmaceutical sales reps will be equipped with the knowledge and necessary skills. CMR training experts will develop custom pharma market access courses for your organization. Chat with Us.
Medical Device and Diagnostic Market Access Training
CMR’s library of market access training specific to the medical device and diagnostic industry is comprised of the following eModules:
Selling in a Hospital Environment
Strategies for Effective Account Management
Measuring the Patient Experience: The Connection to Quality
Value-Based Care and the Changing Healthcare Delivery Model
In addition to these eModules, we also have eBriefs and Job Aids on various topics.
Our innovative off-the-shelf learning library empowers teams and leaders of pharmaceutical and medical device and diagnostic companies to create customizable learning pathways to meet their unique learning needs.
Our library is continually updated to reflect the latest developments impacting life sciences professionals. It saves learning and development leaders time and resources on curriculum updates.
With CMR’s market access training courses, pharmaceutical and medical device and diagnostic sales reps will be equipped with the knowledge and skills necessary to:
Develop and implement successful market access strategies
Navigate and sell effectively in a hospital environment
Understand the financial considerations involved in pricing and reimbursement
Engage with key stakeholders and build solid relationships with key decision-makers
Chat with us. CMR training experts will develop custom market access learning pathways for your organization.
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We understand that a real-world education looks different for all learners. That's why we partner with real-world training experts to develop customizable learning pathways that meet your unique needs.