Market Access

Market access is a key differentiator in determining the success of a new drug or medical device. Having a thorough understanding of market access has become more important than ever for pharmaceutical sales teams in this constantly changing landscape.

Our healthcare expert-vetted market access pharma training helps tap into your customer’s changing needs (including the trends towards telehealth), including those surrounding reimbursement (340B, MACRA, etc.), new performance measurements, and value-based payment and selling models.

Market Access Training Pharmaceutical

CMR’s library of market access training for the pharmaceutical industry is comprised of the following eModules:

    1. Patient-Centered Care
    2. Current Trends in Healthcare
    3. Biosimilars in the US Market
    4. Partnering with Organized Providers application
    5. Partnering with Payers application
    6. Business Planning Tool: Developing a Hospital Profile
    7. Improving Quality through CMS Initiatives, Benchmarking, and Customer Relationship Management
    8. The 340B Drug Pricing Program
    9. Understanding MACRA and its Impact on Physicians
    10. Major Healthcare Payers and Managed Care Payment
    11. The Role of Accountable Care Organizations in Healthcare Delivery
    12. Measuring the Patient Experience: The Connection to Quality
    13. Selling in a Hospital Environment
    14. The Affordable Care Act and its Implications for the Life Sciences Industry
    15. The Health Insurance Marketplace
    16. Today’s Medical Groups and the Transition to Value-Based Care
    17. Value-Based Care and the Changing Healthcare Delivery Model
    18. EHRs and Health Information Technology: Opportunities for Supporting Your Customers
    19. Population Health Management: A Strategy for Higher Quality and Lower Costs
    20. Strategies for Effective Account Management
    21. The Account Management Process Application
    22. Selling to Federal Accounts
    23. Navigating a Hospital
    24. Understanding Medicare Part D
    25. Customer Engagement Strategies: Finding Success in Today’s Market
    26. Promoting Health Equity and Addressing Social Determinants of Health
    27. Telehealth Trends and Opportunities
    28. Inside Integrated Delivery Networks (IDNs)
    29. Selling to a Retail Pharmacy
    30. Real-Time Benefit Check: What Account Managers Should Know

With CMR’s market access pharma online courses, pharmaceutical sales reps will be equipped with the knowledge and necessary skills. CMR training experts will develop custom pharma market access courses for your organization. Chat with Us.

 

 

 

Medical Device and Diagnostic Market Access Training

CMR’s library of market access training specific to the medical device and diagnostic industry is comprised of the following eModules:

    1. Selling in a Hospital Environment
    2. Strategies for Effective Account Management
    3. Measuring the Patient Experience: The Connection to Quality
    4. Value-Based Care and the Changing Healthcare Delivery Model

In addition to these eModules, we also have eBriefs and Job Aids on various topics.

Our innovative off-the-shelf learning library empowers teams and leaders of pharmaceutical and medical device and diagnostic companies to create customizable learning pathways to meet their unique learning needs.

Our library is continually updated to reflect the latest developments impacting life sciences professionals. It saves learning and development leaders time and resources on curriculum updates.

 

Pharma Market Access Online Courses | Market Access Pharma Courses

With CMR’s market access training courses, pharmaceutical and medical device and diagnostic sales reps will be equipped with the knowledge and skills necessary to:

    • Develop and implement successful market access strategies
    • Navigate and sell effectively in a hospital environment
    • Understand the financial considerations involved in pricing and reimbursement
    • Engage with key stakeholders and build solid relationships with key decision-makers

 

Chat with us. CMR training experts will develop custom market access learning pathways for your organization.

We're here to help.

We understand that a real-world education looks different for all learners. That's why we partner with real-world training experts to develop customizable learning pathways that meet your unique needs.

(800) 328-2615
solutions@cmrinstitute.org