Specialty Market

Learning Tracks

Specialty Market

Selling in the specialty marketplace can be challenging, particularly as market dynamics change. CMR Institute tailors training programs that empower teams with an actionable understanding of the specialty market and the skills to adapt to those market factors.

Navigate Specialty Markets with Targeted Training

CMR Institute offers market training that prepares specialty teams to navigate the unique business challenges that specialty drugs face.

Working with our clients, we tailor a learning program that helps a team be uniquely prepared to discern stakeholder interests and offer strategic approaches to their customers. To deliver a persuasive value proposition to this dynamic and demanding marketplace, sales team must be able to well utilize:

  • Key information about specialty drugs, their characteristics and significance.
  • Deep understanding of key stakeholders in the market, their environment and challenges.
  • Strategic understanding of distribution and reimbursement under various models and their challenges from the perspectives of payers, providers and patients.