At CMR Institute, we’re here to help you prepare your customer-facing teams so they can excel and reach their goals, even in a rapidly changing environment. We can enhance your existing training with our dynamic eLearning library of customizable and relevant learning content, which is always up-to-date. Each pathway noted below can be completed in less than 2 hours to increase your pharma sales effectiveness.

Click on any of the learning pathways below to see the overview, topics, and resources for each pathway.

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Learning Pathways

Selling with Empathy

Empathy can help sales reps develop more meaningful relationships with customers, especially in challenging times.

Oncology Business Acumen

The need for business acumen content is critical to continue to understand the environment and connect with today’s oncology customers.

Pricing in Today's Marketplace

Understanding how drug prices are set and determine may help you to relate to each customer’s financial situation.

Selling in Today's Virtual World

Using supplemental marketing strategies can be an important tool for you and your team to reach customers in today’s access-challenged environment.

Focus on Patients: Value-Based Selling

Bringing value over information will help connect to customer’s and relate to their individual marketplace struggles.

Understanding Reimbursements and Payers

Understanding how payers earn revenue can help you provide value-based solutions.

Understanding the Specialty Market

Staying abreast of the unique features of the specialty environment, including reimbursement models, are essential for connecting with today’s specialists.

Leadership: Leader of Leaders

Senior leaders are uniquely positioned to demonstrate core values and lead with courage.

Leadership: People Managers

Ensure your leaders are always ready to inspire others, manage change, foster diversity, and develop collaborative and productive teams.