Ever wonder why some customer relationships are so much richer and more rewarding than others? The key is empathy—the ability to understand another person’s experience, even if you haven’t had the same experience yourself.
Having empathy for your customers has never been more critical. With the COVID-19 pandemic, many healthcare providers have not only faced threats to their own health and safety but also to their businesses.
Here are some ways you can help ensure your team is prepared to sell with empathy.