Despite our best efforts, we don’t always act according to our core beliefs. When we act and behave differently from our conscious values, the reason could be implicit bias. For example, even if we believe that people of all races deserve to be treated equally and equitably, we may sometimes act unconsciously in a way that contradicts that belief.
In fact, research shows that all of us have some form of implicit bias related to factors such as race, ethnicity, gender, religion, age, sexual orientation, class, and political party. These biases can affect our personal relationships as well as our ability to form authentic partnerships with our colleagues and customers. Biases also can have a negative impact on morale, productivity, retention, and performance.
To help your sales reps understand their own implicit biases, we have developed a new sales training resource, Uncovering and Addressing Implicit Bias in the Workplace.