Despite our best efforts, we don’t always act according to our core beliefs. When we act and behave differently from our conscious values, the reason could be implicit bias. For example, even if we believe that people of all races deserve to be treated equally and equitably, we may sometimes act unconsciously in a way that contradicts that belief.

In fact, research shows that all of us have some form of implicit bias related to factors such as race, ethnicity, gender, religion, age, sexual orientation, class, and political party. These biases can affect our personal relationships as well as our ability to form authentic partnerships with our colleagues and customers. Biases also can have a negative impact on morale, productivity, retention, and performance.

To help your sales reps understand their own implicit biases, we have developed a new sales training resource, Uncovering and Addressing Implicit Bias in the Workplace.

New Implicit Bias Sales Training Tool Available

Uncovering and Addressing Implicit Bias in the Workplace is a highly interactive training resource that uses scenarios to inform your team about the effects of implicit bias in the real world. Specifically, it provides several situations relevant to sales teams to help answer these important questions:

  • What is implicit bias?
  • How does implicit bias affect our thoughts and behaviors?
  • How can individuals recognize and reduce their biases at work?
  • How can leaders coach others to recognize and reduce their unconscious biases?

This resource also offers practical tips to help sales reps have better customer conversations, make better hiring decisions, build an effective team, and coach others to understand their biases. The real-life scenarios are designed so that your team members can reflect on each case and then apply their new knowledge and skills in their daily lives.

Off-the-Shelf Sales Training to Improve Your Team’s Performance

Need other types of sales training? Our learning experts can help your sales team improve their business acumen and achieve better customer relationships. At CMR Institute, we have a library of resources ready to help you boost your team’s performance. Call us at (800) 328-2615 or email us at to find out how we can help you reach your goals.

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