Along with the in-depth product knowledge that sales reps need to effectively sell specialty drugs, they also need to understand the complexities of how these products are purchased and administered to patients. This knowledge will help them understand some of the financial considerations that may influence prescribers’ decision-making so they can effectively tailor their selling strategies.
CMR is developing a new eModule for our clients – COMING SOON:
Follow the Specialty Drug Dollar
This module provides a clear view of the complex processes governing specialty drug distribution, pricing, and payment so your reps can be more confident in their approaches with key customers. It also gives your sales team valuable insights into the specialty drug channel so they can interpret and respond to events that may affect patients’ access to your products.