Today it seems like we are bombarded by subscription services both personally and professionally. Each one aiming to entice us enough to “subscribe”. How many times have you signed up for something only to realize a couple of months later that you are not using your subscription? Quickly you find the subscription “not valuable” or a “waste of resources.” This can be true of gym memberships, apps, tv subscriptions, etc., but also for our training subscriptions.
As a training professional in the biopharmaceutical industry we are asked for many types of training – product launch, new hire training, continuous learning, role-based training, leadership and management training – the list goes on. Having content at our fingertips to fill these needs is where a subscription might prove its value. But how do you ensure ongoing relevance and value?