We know there have been a lot of changes to how you and your customers do business in the COVID-19 era. The shift to more virtual selling may be one of the most significant.
For you and your sales team, adding virtual selling to your marketing mix may be somewhat new. We recently hosted a webinar on virtual selling, which may provide you with some ideas to make your virtual customer connections as successful as possible.
Whatever method you use to reach your customers, the essence of how you collaborate remains the same. Your sales reps need to offer a compelling value proposition that recognizes your customers’ current realities and helps address their pain points. For many providers, that means managing patients with chronic conditions whose health status may have worsened in recent months. It can also include finding ways to address clinical staff burnout, which has peaked in many areas during the pandemic. Your team should be ready to offer the right kind of support.