Copay accumulators and copay maximizers are some of the latest tools that payers are using to manage utilization of products, especially specialty drugs. Sales teams should understand how these tools affect their customers so they can adjust their market access strategies for success.
We developed an eBrief that details what account managers and sales reps need to know, including the different ways that copay accumulators and copay maximizers work and what impact they have on physicians, patients, and other stakeholders. With this knowledge, your sales team will be better prepared to align their sales strategies to their customers’ goals and help ensure that financial barriers don’t limit patients’ access to the treatments they need.