Pharmaceutical and medical device and diagnostic companies can improve the value of their products by understanding their customers better. The customers can be medical groups, integrated delivery networks, or pharmacy decision-makers. Our Market Access: Value-Based Selling course is designed to help any organization and its employees improve their healthcare acumen regardless of their tenure in the healthcare industry.

This training course is tailored to the complexities of the healthcare industry and translates current industry topics into actionable knowledge to help improve product performance. It is a collection of learning resources that equip employees with the necessary skills to engage effectively with various stakeholders, navigate the value-based selling environment skillfully, and gain market access.

What’s New?

The Market Access: Value-Based Selling course is comprised of the following twenty learning resources covering a wide range of topics:

  1. Electronic Health Records and Health Information Technology
  2. Measuring the Patient Experience: The Connection to Quality
  3. Measuring the Patient Experience (MDD): The Connection to Quality
  4. Population Health Management: A Strategy for Higher Quality and Lower Costs
  5. Promoting Health Equity and Addressing Social Determinants of Health
  6. Talking with Finance Leaders About “As-a-Service” Models vs. Capital Purchases and Leases
  7. Customer Engagement Strategies: Finding Success in Today’s Market Application eModule
  8. Quintuple Aim eBrief
  9. Elevate Your Conversation Learner Aid
  10. Elevate Your Conversation (MDD) Learner Aid
  11. Strategies for Effective Account Management
  12. Strategies for Effective Account Management (MDD)
  13. Value-Based Care and the Changing Healthcare Delivery Model
  14. Value-Based Care and the Changing Healthcare Delivery Model (MDD)
  15. Telehealth: Trends and Opportunities in Virtual Care
  16. Account Management Process Application Module (Application eModule)
  17. Real-Time Benefits Check: What Account Managers Should Know eBrief
  18. Using Storytelling in Sales eBrief
  19. Value-Based Care eBrief
  20. Price Transparency Legislation Fact Sheet

One of the most significant updates was to reflect the Institute for Healthcare Improvement’s shift from the Triple and Quadruple Aims to the Quintuple Aim. Learning objectives were changed across eModules accordingly, aligning with the Quintuple Aim.

We have revised the information about electronic health records (EHRs) and their integration with third-party tools and artificial intelligence (AI). New information has been added on the integration of patient experience and EHR data within patient portals and the decline of patient experience during COVID-19.

In the Population Health Management: A Strategy for Higher Quality and Lower Costs and Promoting Health Equity and Addressing Social Determinants of Health eModules, we have added information about the Inflation Reduction Act, CMS’s new AHEAD Model, The Joint Commission’s Health Equity Certification, and URAC’s new health equity accreditation program.

With our commitment to keeping our content up-to-date and relevant, these modules reflect changes brought in by the COVID-19 pandemic, such as extending telehealth provisions through 2024. We have also expanded on telemedicine to include online consultations.

Our Market Access: Value-Based Selling course is essential for pharmaceutical and medical device and diagnostic sales teams. Contact CMR today to save valuable time and resources with customizable and up-to-date eLearning content, ensuring your team is equipped with the latest information to build a meaningful partnership with their most important customers.

Learn More About Off-The-Shelf Content 

CMR Institute always remains vigilant to the changes in this complex healthcare marketplace. Our commitment to our clients and learners is to quickly make appropriate updates to our content, whether within our rigorous review process or driven by a market shift that needs to be addressed immediately.

Our library is continually updated to reflect the latest developments impacting life sciences professionals, helping to advance knowledge, drive performance, and improve healthcare.

To learn more about these updates or our services, please reach out to us below, to find out how you can use these and many other customizable off-the-shelf training resources to create custom and effective training pathways for your teams. Our innovative and completely customizable learning pathways empower teams to become their very best.

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We understand that a real-world education looks different for all learners. That's why we partner with real-world training experts to develop customizable learning pathways that meet your unique needs.

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