August 10, 2016 | News

CMR Institute Adds Three New Directors

Roanoke, Virginia (August 10, 2016) —  CMR Institute, the leading independent provider of non-brand related training resources for the pharmaceutical and medical device industries, has announced the appointment of three new directors to its Board, effective August 1, 2016. Dawn Brehm is the Executive Director of LTEN, Life Sciences Trainers & Educators Network. Barbara Lockee, PhD is Professor of Instructional Design and Technology in the School of Education at Virginia Tech. John Moran is VP, Analytic Strategy & Insights at Management Science Associates.

“Ms. Brehm, Dr. Lockee, and Mr. Moran bring a wealth of experience and expertise to the staff, directors, and clients of CMR Institute,“ said Dr. Anthony Slonim, board chair. “Given their deep experience in their individual areas of expertise, they will provide the board with valuable insight as we work with the life sciences industries to provide market-relevant training that allows our clients and their commercial teams to achieve sustained success with applicable, actionable knowledge.”

Ms. Brehm has more than 27 years of healthcare leadership experience directing marketing, sales, sales training, services, operations and nonprofit teams in the life science arena. Dawn served in various VP roles at GlaxoSmithKline (2000-2010). While at GSK, Dawn was one of the core founders of a Women’s Leadership Program to support the development of diverse talent. Dawn’s broad experience includes hands on device knowledge gained working with Bioventus, a Smith and Nephew spinoff company, in a marketing role. Dawn served on the SPBT Board of Directors from 2009-2011.

Dr. Lockee has served on the faculty at Virginia Tech for over 20 years. Her research interests focus on instructional design issues related to distance education. She has published more than 100 papers in academic journals and has recently written two books. Dr. Lockee has presented her work extensively through invited keynotes at national and international conferences and has also been commissioned to offer workshops on instructional design and distance education for external agencies such as the U.S. Army, Carilion Healthcare Systems, and the NASA Jet Propulsion Laboratory.  Her research portfolio exceeds $5,000,000 and includes projects funded by the National Science Foundation, the U.S. Department of Agriculture, and the Virginia Department of Education. She is Past President of the Association for Educational Communications and Technology (AECT), the international professional association for educational technology researchers and practitioners.

Formerly with IMS Consulting and Accenture’s Health & Life Sciences practice, John Moran is a performance improvement and organization strategy advisor to life science and healthcare organizations spanning marketing and sales, HEOR, quality, and patient-centered care.  His 20+ years of experience in consulting, practice leadership, and analytics solution development have been devoted to performance improvement in meeting the evolving needs of HCPs, patients, payers, and health systems. John is currently working with healthcare executives to support population health management, patient services design, regional healthcare strategies, and health information technology planning.

“We are so pleased to have these leaders join our board,” said Michelle O’Connor, President and Chief Executive Officer of CMR Institute. “They will each bring new perspectives, expertise, and insight to CMR Institute that will further enable CMR to evolve and expand its products and solutions to meet the needs of the dynamic healthcare market and the changing roles of its learners.



About CMR Institute

CMR Institute is the strategic sales solutions provider of choice for training organizations in leading life science companies. Our learning solutions increase market share by improving the performance and effectiveness of commercial sales teams. Over the past 50+ years, the company has provided leadership, sales, market trends and other training for more than 150,000 biopharmaceutical, medical device, and other life science professionals. The training resources are created in partnership with industry experts, assuring the content is relevant and actionable. CMR Institute is known for its customer support and its flexible delivery solutions. The company’s not-for-profit status allows it to continually re-invest its resources into its educational content.



Sharon Lustig

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