Manufacturers often provide discount cards and coupons to reduce patients’ out-of-pocket drug expenses. Recently, health plans and pharmacy benefit managers (PBMs) have implemented copay accumulator and copay maximizer programs that affect these market access strategies.
Telehealth gives patients new ways to access the care they need, and recent events are speeding adoption of telehealth across the country.
Selling with empathy is a skill that pharmaceutical and medical device sales reps should master if they want to succeed in value-based selling.
Off-the-shelf training can help your pharma or medical device sales reps enhance their customer engagement and market access strategies.
We partnered with your clients (physicians, healthcare executives, pharmacists) to create cutting-edge resources to equip your teams.
Train your sales reps to use a technique that will help engage your customers and support your value-based selling strategies: storytelling.