New Content: Real-Time Benefit Checks: What Account Managers Should Know

Real-time benefit checks (RTBC) have finally become a reality in 2023. To explain, RTBCs are a technology that displays a patient’s personalized out-of-pocket price for a specific drug and dose in the electronic health record (EHR) at the point of care. In response to Congressional mandates, the Centers for Medicare & Medicaid Services (CMS) mandated ... Read more

New Content: Selling to a Retail Pharmacy

Retail pharmacies continue to hold sway when it comes to prescription medications, despite stiff competition in the form of fast contactless delivery, 24/7 phone and text support, and user-friendly mobile apps and platforms from mail-order and digital pharmacies. However, the gap is closing fast, as the traditional pharmacy model is ripe for disruption. As a ... Read more