July 5, 2024

Future-Proof Your Training

Use this CMR workbook to assess your existing training programs and create strategies to future-proof your training.

June 26, 2024

Content Updates: Market Access: Organized Providers

Our newly updated Market Access: Organized Providers course helps life sciences sales reps learn about IDNs and ACOs, their goals, purchasing decisions, and key decision-makers.

June 24, 2024

CMR Institute’s Board of Directors Welcomes New Board Member

CMR Institute’s Board of Directors recently voted in a new board member, Deepak Mittal, CEO of NextGen Invent Corporation, a leading global AI and technology services company.

May 16, 2024

Board of Directors announces President and CEO Transition

CMR Institute’s Board of Directors announced that President and CEO Michelle O’Connor will retire on June 30, 2024, after a remarkable 31-year tenure, and Sharon Lustig will succeed.

May 13, 2024

Navigating the Oncology Ecosystem Playbook

This new playbook is your guide to understanding the interconnectedness of stakeholders in oncology care and empowers you to address their top concerns effectively.

May 2, 2024

CMR Institute’s Board of Directors Vote On New Chairman, Vice Chair

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, electing Barbara Lockee, PhD as Chairman of the Board and Tim Kern as the Vice-Chair.

April 19, 2024

Content Updates: Strategies and Tools for Sales Effectiveness

Our newly updated Strategies and Tools for Sales Effectiveness curriculum helps life sciences training leaders build the skills crucial to the success of sales and account management teams.

April 19, 2024

Content Updates: Market Access: Value-Based Selling

Our newly updated Market Access: Value-Based Selling course helps any organization and its employees improve their healthcare acumen regardless of their tenure in the healthcare industry.

April 12, 2024

From Efficacy to Access: The Importance of Oncology Business Acumen

Discover how oncology business acumen can help meet the needs of key stakeholders and improve market access in this LTEN webinar.

April 12, 2024

CMR Institute Nominated as a Finalist for the Prestigious 2024 LTEN Excellence Awards for Learning Content

CMR Institute has been named a finalist in the prestigious 2024 LTEN Excellence Awards in the Learning Content category.

March 29, 2024

Honoring Women’s History Month

We are celebrating Women’s History Month by spotlighting three trailblazing figures in the medical field: Dr. Frances Oldham Kelsey, Dr. Rebecca Lee Crumpler, and Gertrude B. Elion.

March 25, 2024

New Content: Hub Services eBrief

Our new Hub Services eBrief helps life sciences sales teams understand the key functions of the hubs and provides selling strategies to support hub services.

March 18, 2024

From Efficacy to Access: The Importance of Oncology Business Acumen

Join this LTEN webinar we are hosting to learn how oncology business acumen can help meet the needs of key stakeholders and improve market access.

March 14, 2024

CMR Institute Welcomes Jacky Lancio as Director of Client Development

Jacky Lancio joined CMR on March 5, 2024, bringing with her over two decades of experience in creating, nurturing and growing customer relationships in life sciences services.

February 26, 2024

Honoring Black History Month

In honor of Black History Month, we are shining a spotlight on three pioneering figures in the medical field: Dr. James McCune Smith, Dr. Daniel Hale Williams, and Percy L. Julian.

February 23, 2024

Content Updates: Partnering with Physicians in Changing Times

We have updated our Partnering with Physicians in Changing Times curriculum to provide a comprehensive context of current times.

February 16, 2024

CMR Institute Launches an eLearning Module on Omnichannel Marketing for the Life Sciences Industry

CMR Institute adds a new module on omnichannel marketing to its library of training resources.

February 16, 2024

New Content: Omnichannel Marketing in the Life Sciences Industry

Our new eLearning module is designed to prepare life sciences commercial teams to support omnichannel marketing.

February 15, 2024

Omnichannel Marketing in Life Sciences: Competencies Sales Professionals Need to Succeed

The success of your omnichannel marketing strategy depends on the proficiency of your sales team. 7 competencies they need.

January 24, 2024

Content Updates: Evolving Healthcare Community

Our newly updated Evolving Healthcare Community curriculum develops a deep understanding of the healthcare system in life sciences customer-facing teams.

January 18, 2024

Content Updates: Managing Business Communication

We have made major updates to our Managing Business Communication curriculum to meet the needs of a more diverse and multicultural life sciences workforce.

January 17, 2024

CMR Institute Welcomes Mark Menichini as Senior Director of Client Development

Mark Menichini joined CMR on January 8, 2024, bringing with him a wealth of experience and expertise in marketing, training, and client success in the life sciences industry.

January 5, 2024

CMR Institute Launches a Powerful eBook to Help Life Sciences Sales Teams Overcome Market Access Challenges

CMR Institute releases a new eBook for training leaders with insights and strategies to improve market access for their products.

January 5, 2024

eBook: Overcoming Market Access Challenges in Life Sciences Sales

Download our eBook for insights into market access challenges the life sciences sales team faces and strategies to improve provider, patient, and payer access through expert training.

December 27, 2023

2023 Highlights

Explore our consolidated list of new courses, content updates, expert insights, new tools and guides, and all the significant updates from 2023.

December 1, 2023

Content Updates: Managed Healthcare Market

We have made significant updates to the Managed Healthcare Market curriculum to reflect the impact of the COVID-19 pandemic on the prevalence of telemedicine in the U.S.

November 17, 2023

Hot Topics for Life Sciences Companies: Trends to Watch in 2024

Many heads of training we recently spoke with are concerned about their ability to confront multiple challenges in 2024. Let’s delve into those challenges and actionable solutions.

November 10, 2023

CMR Institute’s Board of Directors Welcomes New Board Member

CMR’s Board of Directors recently voted in a new board member, Dr. Anthony N. Akosa, MD, MBA, System Medical Director of Franciscan Alliance Care Management at Franciscan Alliance, Inc.

November 10, 2023

eBook: 5 Ways to Optimize Learning Success with a Content Library

Our new “5 Ways to Optimize Learning Success with a Content Library” eBook outlines the top reasons effective learning leaders have enterprise-wide subscriptions with CMR Institute.

November 9, 2023

New Content: Price Transparency Legislation Fact Sheet

The Price Transparency Legislation Fact Sheet eBrief is now a part of our Market Access: Value-Based Selling training library. Equip your teams with this valuable learning resource.

October 20, 2023

Healthcare Payers Shifting Toward Ambulatory Care: Assessing Your Team’s Skills for Success

Why adapting to ambulatory care and surgery centers is not only a strategic move for life sciences sales teams but also a necessity.

October 18, 2023

Leveraging Market Access Training to Tackle Reimbursement and Payer Issues

Reimbursement and payer topics often aren’t easy to understand or train in a clear, simple way that doesn’t stress or overburden your sales team.

October 17, 2023

How Market Access Training Can Drive Patient Access

Understanding how various factors impede patient access can help your sales team become more effective and enhance your brand’s market access.

October 17, 2023

Content Updates: Oncology Business Acumen Training Curriculum

We have updated our oncology business training curriculum to reflect the launch of the new 5-year payment and care delivery model, Enhancing Oncology Model (EOM).

October 6, 2023

Supercharge Your Sales Team: Learning Strategies That Work

Help your sales teams break free from ‘survival mode’ and soar to pre-pandemic high-performance levels. Watch the recording of our LTEN webinar for industry-expert insights.

October 2, 2023

New Content: Oncology

Deep dive into CMR Institute’s new eModules: Genetics in Oncology, Precision Medicine and Patient Identification in Oncology, and Diagnostic Advances and Mutations in Oncology.

September 29, 2023

Content Updates: Navigating the C-Suite

Our recent updates reflect the post-pandemic impact on hospitals and health systems, how they affect sales, and redefined value proposition due to the Quintuple Aim.

September 26, 2023

Improving Provider Access and Engagement with Market Access Training

Many factors can derail your company’s market access strategy, from bad customer data to sales team turnover. But your training shouldn’t be one of them.

September 26, 2023

New Content: Fast Facts: Inflation Reduction Act eBrief

Keep your teams updated on the Inflation Reduction Act and its implications with our new Fast Facts: Inflation Reduction Act eBrief.

September 25, 2023

Content Updates: Applications of Evidence-Based Medicine

In our recent updates, we merged two previous eModules into one: An Overview of Evidence-Based Medicine, to provide more targeted content for our learners.

September 21, 2023

Mastering Oncology Sales: Three Crucial Skills to Succeed

The role of an oncology sales specialist demands expertise beyond selling skills. Let’s delve into the key strategies they need to succeed in their jobs.

September 12, 2023

Social Determinants of Health: How Life Sciences Can Help Crack the Code

Insights from Ashley Fitch, MS MA, Senior Director, Social Determinants of Health & Community Partnerships at Mount Sinai Health Partners into SDoH – what they are and why they matter.

August 3, 2023

The Secrets of Learning Transfer: How to Help Learners Apply What They Know

We have five key secrets for facilitating learning transfer and helping your learners apply what they know—and we want to share these secrets with you! Watch the Learning Lab now.

July 27, 2023

Is Your Market Access Training Setting Up Your Team for Success?

Let’s explore three key market access skills your team needs, assess if your team possesses those skills, and apply the best practices to develop and improve those skills.

July 26, 2023

A National Field Training Program: What Goes into Designing a Strong Training Solution

Kowa Pharmaceuticals America partnered with CMR Institute to develop a robust program for National Field Training program.

July 14, 2023

LTEN Focus on Training: Improving the Employee Experience Through Training

Many forward-thinking employers in the life sciences industry recognize that improving employees’ well-being can help make them more engaged and successful.

July 12, 2023

CMR Institute’s Board of Directors Vote On New Vice Chair

CMR Institute’s Board of Directors recently selected new leadership by electing Barbara Lockee, PhD as Vice-Chair of the Board.

July 3, 2023

A New Hire Training Tool Crafted for Training and HR Leaders

Is your organization’s onboarding program setting up your new hires for success? If you have any doubt, we can help you make changes to address these concerns immediately!

July 3, 2023

Content Updates: Oncology: Treatment and Management

In our recent updates to the Oncology: Treatment and Management topics, we have created a new Cancer Pain Management eModule and have significantly updated all other modules.

July 3, 2023

Content Updates: Government Healthcare Programs & Health Insurance Marketplace

We made updates to two courses, Government Healthcare Programs and The Health Insurance Marketplace, to reflect the Benefit and Payment Parameters Final Rule of 2024 updates.

June 22, 2023

Content Updates: Formulary Process – Managing the Pharmacy Benefit

In this training comprising recently updated 10 eModules, your teams will learn the rationale behind formularies and the advantages and disadvantages that come with their use.

June 22, 2023

Content Updates: Field Sales Management

Our leadership training pathways prepare your emerging field leadership bench to minimize their time-to-competence and maximize team productivity.

June 16, 2023

Content Updates: Market Access Reimbursement

Most recently, we updated the content related to the 2018-2023 OPPS rules and other changes to the 340B program under the past and current US Administrations.

April 28, 2023

CMR Institute Named a Finalist for the 2023 LTEN Excellence Awards

CMR Institute is named a finalist for the 2023 LTEN Excellence Awards in the Industry Partnership category.

April 24, 2023

Evolve Your Leadership Training – New Skills For Current And Emerging Leaders

Watch the recording of this 30-minute LTEN webinar hosted by CMR Institute to understand the importance of ongoing leadership development training to the success of life sciences organizations.

April 13, 2023

CMR Institute’s Board of Directors Welcomes New Board Member

CMR Institute’s Board of Directors recently voted in a new board member, Jason Gaines, Vice President of Strategy and Business Development with Intermountain Health.

April 11, 2023

Patient Care Improvements In The Cardiology Field

Learn how educating partners within the healthcare system and demonstrating the power of new technologies will ultimately improve patient care.

March 30, 2023

Content Updates: Diabetes – Approaches in Disease Management

We recently refreshed our comprehensive diabetes training comprised of 15 eModules and updated them to the 2023 ADA Standards of Care.

March 15, 2023

Content Updates: Shaping Culture through Leadership

This training comprised of seven eModules help inform trainers and managers about coaching and supporting high performance professionals, DEI paradigms, and training for recognizing bias.

March 15, 2023

Content Updates: Foundations of Leadership and Management

This training comprised of eight eModules will enable new and emerging managers and leaders to help their teams respond and evolve well within this ever-changing life sciences industry.

March 15, 2023

Content Updates: Risk Contracting

Understanding how payers and providers approach risk contracting is important knowledge for life sciences account management professionals.

March 15, 2023

Content Updates: Pharmacoeconomics

CMR Institute recently updated eight Pharmacoeconomics eModules in our training library to reflect the continuing impact of the global COVID-19 pandemic and changes in the structure of the studies.

March 15, 2023

Content Updates: Business and Management Strategies

We have updated 10 eModules in the Business and Management Strategies suite to reflect the current healthcare policy, market trends, and their impact on the selling environment.

March 15, 2023

Content Updates: Digestive System Disorders

Organizations seeking to develop their team’s understanding of digestive system disorders can include these newly refreshed and updated eModules in their training program.

March 15, 2023

Content Updates: Accountable Care Organizations (ACOs)

We have recently updated our content regarding ACOs which includes an eModule: The Role of Accountable Care Organizations in Healthcare Delivery and an eBrief.

March 2, 2023

Content Updates: Specialty Drugs

Specialty drugs are changing the biopharmaceutical and healthcare industries. CMR Institute has recently updated the specialty market training content to reflect the market changes and learning needs.

February 17, 2023

Population Health: Charting a Mutually Productive Path Forward

Population health matters to all stakeholders in our massive healthcare ecosystem because it directly impacts incentives that drive behaviors, programs, and, more generally, the flow of dollars.

February 16, 2023

Connecting with Your Customers in 2023: An Interactive Roundtable for Training Leaders

What are the key drivers in the healthcare landscape, and how will they impact your teams and training plans?

January 31, 2023

New Content: Real-Time Benefit Checks: What Account Managers Should Know

Real-time benefit checks (RTBC) have finally become a reality in 2023. To explain, RTBCs are a technology that displays a patient’s personalized out-of-pocket price for a specific drug and dose
January 30, 2023

Whitepaper: 7 Trends to Watch in 2023: What Training Leaders in the Life Sciences Industry Need to Know

Take a look at the seven industry trends that life sciences training leaders should watch out for as they could shape training strategies in 2023.

January 19, 2023

Fast Facts: Increasing Patient Cost-Sharing and Using Tiered Formularies

Expenditures on pharmaceutical products have been rising 10% every year for the last several years, leading to double-digit increases in prescription drug spending. Healthcare payers continue to create drug formularies
January 12, 2023

New Content: Selling to a Retail Pharmacy

Retail pharmacies continue to hold sway when it comes to prescription medications, despite stiff competition in the form of fast contactless delivery, 24/7 phone and text support, and user-friendly mobile
January 11, 2023

New Content: Coaching from a Distance: How to do it Effectively

The COVID-19 pandemic spurred growth in remote and hybrid work globally. An April 2022 survey by The Conference Board found 90% of organizations surveyed allowed hybrid work, while 31% provided
January 11, 2023

The Need for Healthcare Business Acumen Training: Explained by Industry Experts

There was a day in the pharmaceutical industry when training sales teams on disease state, product, selling skills, and the brand proposition was all these professionals needed to hit the

January 3, 2023

New Content: Influencing Without Authority

The ability to influence others without being in a formal position of authority is a critical job skill for life science professionals. Influence can help secure buy-in and assistance from
December 19, 2022

3 Key Challenges for Life Sciences Industry Reps in 2023

The life sciences industry has been weathering the unprecedented challenges brought on by the pandemic over the last three years. Now that 2022 is almost behind us, the industry is

December 8, 2022

Buying Versus Building Your Training Content

Many life sciences learning professionals have one answer to the buy it or build it question – build it all. However, in practical terms, it is rare that an organization
October 24, 2022

Trying to Rebuild Resilience and Engagement? Focus on Two Essential Basics.

Without a doubt, leaders are challenged on many fronts, and ensuring an engaged and resilient workforce is paramount.

October 21, 2022

Content Updates: Pharmaceutical Industry Essentials

Our biopharmaceutical training content is utilized as a part of pharmaceutical new hire training as well as professional development for more tenured reps. Take a look at the most recent updates to our Biopharma eModules.

October 18, 2022

Content Updates: Cardiovascular System and Disease States

Our cardiovascular system disease state training helps develop a deeper understanding of the disease and patient profile for effective clinical conversations. Take a look at the most recent updates to our cardio eModules.

October 11, 2022

Content Updates: Urology System and Disease States

Our urology disease state training helps develop a deeper understanding of the disease and patient profile for effective clinical conversations. Take a look at the most recent updates to our Urology eModules.

October 4, 2022

Industry Updates: Oncology Business Acumen

Significant updates were made to resources in our Oncology Business Acumen eModules. Read more about the recent updates and why they are important for your teams.

October 3, 2022

Industry Updates: Market Access Reimbursement

Our market access training will help keep your organization up-to-date regarding the ever-changing landscape. Significant updates were made recently to some of our Market Access Reimbursement eModules.

September 15, 2022

Free Download: The Virtual Selling Scenarios Workbook

A virtual selling workbook designed to help prepare your teams for success in the virtual pharmaceutical selling world.

September 10, 2022

Free Download: Pharmaceutical Market Access Sample Pathway

This sample market access pathway is designed to provide you with dynamic training courses, to help your teams build the skills and knowledge for the changing marketplace.

August 30, 2022

Webinar: Perfecting Your Virtual Presence to Connect With Your Audience

Perfect your virtual presence by watching our latest webinar to master compelling non-verbal techniques. Learn how to captivate customers, trainees, and peers using virtual platforms.

August 10, 2022

Free Download: Pharmaceutical Account Management Training Worksheet

The pharmaceutical account management training worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your account management training program.

August 1, 2022

Free Download: Pharmaceutical Leadership Planning Worksheet

Our pharmaceutical leadership planning worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your leadership training programs.

July 6, 2022

Free Download: Pharmaceutical New Hire Planning Worksheet

Our pharmaceutical new hire planning worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your new hire onboarding plan.

July 1, 2022

Free Download: Pharmaceutical New Hire Roadmap

Take a look at this new hire roadmap that CMR created for one of our clients, using a phased approach for their home study and onboarding plan.

June 27, 2022

Free Download: Pharmaceutical Microlearning Mindset Learning Guide

Our pharmaceutical microlearning mindset guide will help you better understand why it’s important to have a learning strategy that can match the pace of the changing healthcare industry.

June 16, 2022

CMR Institute Wins 2022 LTEN Excellence Award For Innovation

CMR’s submission focused on the importance of personalized learning strategies and our initiatives, methods, and outcomes to achieve truly transformational learning experiences for our learners and our clients.

May 26, 2022

Case Study: Personalized Learning

How does an off-the-shelf content provider meet the personalization needs of clients and learners? How do we provide content that has value to the learner, regardless of their role, experience, interests, and goals?

May 18, 2022

Health Equity: How Commercial Teams Can Support Customers and Their Patients

You must understand your customers’ environment, their patients’ environment, and your company’s resources and tools that may be able to support your customers’ initiatives.

May 14, 2022

Biosimilars and Market Access: Updates

CMR Institute always remains vigilant to the changes in this complex marketplace. Significant updates were made recently to our eModules on Biosimilars in the US Market and Market Access Strategies for Biosimilars.

May 9, 2022

CMR Institute’s Board of Directors Welcomes New Board Member

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, along with voting in a new board member, Andrew Krumerman, MD.

May 3, 2022

HR Professional eBook

Download the HR eBook for a summary of lessons learned that ensure learning effectiveness and efficient use of budget.

May 2, 2022

CMR Institute’s Board of Directors Vote On New Chairman, Vice Chair

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, electing Dr. Jeffrey Farber as Chairman of the Board and Dr. Mark Sorrentino as the Vice-Chair.

April 14, 2022

CMS Changes Impacting ACOs

The CMS recently announced that they are redesigning their Direct Contracting model (Global and Professional Direct Contracting Model) as an ACO model, ACO REACH (Accountable Care Organization Realizing Equity, Access, and Community Health), effective January 1, 2023.

April 14, 2022

2022 LTEN Excellence Awards Finalist

CMR is excited to announce that we have been selected as a finalist for the 2022 LTEN Excellence awards in the Provider Innovation category.

April 8, 2022

Webinar: Overcoming Market Challenges to Customer Engagement

With a well-designed, up-to-date training curriculum, you can give your teams the business acumen, confidence and competitive edge they need to overcome access barriers and create valuable partnerships with physicians, hospital executives and other customers.

April 1, 2022

Effective Leadership Development: Managing People

Our customizable off-the-shelf leadership and management eLearning content helps ensure your leaders are always ready to inspire others, manage change, foster diversity, build relationships and develop productive and skilled teams.

March 30, 2022

Value-Based Selling – Are Your Teams Up to Date?

Is your organization up to date regarding the ever-changing market landscape that they and their customers must navigate? Take a moment to review our value-based selling and market access suites of content and examine whether your training resources need to be updated or augmented.

March 19, 2022

Creating Learning Strategy in Uncertain Times

Download this free resource to help begin the necessary steps toward building a learning plan for your sales team.

March 14, 2022

Important Updates to Focus on Pain Management eModules

CMR Institute completed evaluations and updates to all eLearning modules in our Pain Management suite of content. This important group of eLearning resources allows our customers to develop a deeper understanding of pain anatomy and physiology, classifications, assessment, and treatment modalities and guidelines.

March 10, 2022

Sales Team of the Future Learning Strategy Blueprint

Download this free resource to help begin the necessary steps toward building a learning plan for your sales team.

February 21, 2022

Designing For Flex-Ability

In this 20-minute learning lab, we’ll take a closer look at individualized learning perspectives and how they can work together – along with directive learning plans – to achieve learner and stakeholder objectives.

February 1, 2022

Market Access Challenges – What’s New in 2022?

Whether your teams are responsible for calling on medical groups, hospitals, ACOs, IDNs or payer groups, there’s no denying that much has changed since the beginning of the pandemic in 2020. Such trends have been the driving force behind CMR’s recent update of our entire Market Access – Organized Providers suite of content.

January 11, 2022

Webinar: Trailblaze Your Training

Uncover how learning pathways can engage learners and enhance outcomes, as well as share valuable tips for building powerful pathways.

November 14, 2021

Updates to eModule: Providing Affirming Healthcare to LGBTQ+ Communities

CMR Institute developed an eModule – Providing Affirming Healthcare to LGBTQ+ Communities – to help our clients and learners increase their understanding of this community. Updates have recently been made to the eModule to address the continuing evolution and understanding of the needs of this underserved patient population.

October 18, 2021

Training The Dynamic Sales Team Of The Future

Since the COVID-19 pandemic began, life sciences trainers have met the challenge of delivering timely, accurate learning resources reflecting emerging trends in our industry.

September 8, 2021

Serving Clients Through Rapid Content Development

As a result of the pandemic, our clients had to pivot their in-person sales models to virtual selling and needed the training to do so quickly and effectively.

August 25, 2021

#LTEN Awards Innovation Practitioner Nominee: CMR Institute

CMR Institute was highlighted as an Innovation (Practitioner) Nominee for our work with AstraZeneca on Oncology Business Acumen.

August 14, 2021

Market Access – Reimbursement Updates Just Released

Regardless of your customer type or their practice setting, the challenges in their environment have not slowed since the early days of the COVID-19 pandemic. Value-based payments, Open Payments, Medicare Advantage and Part D drug plans, ACO savings, and other important payment rule changes are trends on which you need to be conversant.

August 14, 2021

Do You Know Your Customers and Their Environment?

Our focus continues to be on educating and upskilling our clients’ employees to help them understand the industry better and to be impactful to patient care. To fulfill that mission, CMR Institute updates its non-biased modules continuously. Recently, we updated a suite of evolving healthcare community modules that focus on understanding providers and their marketplace.

July 28, 2021

Ethics and Compliance eModule Updates

An important suite of content within our vast library of courses is our Ethics and Compliance suite. The life sciences industry counts on our non-biased approach to content and CMR Institute works for our clients to ensure all of our content is up to date, applicable and relevant at all times.

July 14, 2021

Talking with Finance Leaders About “As-a-Service” Models vs. Capital Purchases and Leases

This new application-based eModule teaches sales representatives about the basics of hospital finances so they can speak confidently with CFOs about “as a service” models rather than traditional capital expenditures and leases for new technology.

June 9, 2021

2021 LTEN Excellence Awards Winner!

CMR is excited to announce that we were chosen as the winner of the 2021 LTEN Excellence Awards for the category of Learning Content.

June 1, 2021

Industry Partnership Finalist for #LTENAwards: CMR Institute/Bristol Myers Squibb

CMR worked with BMS to transform our partnership to an enterprise-wide approach to create unique learning pathways.

May 21, 2021

Continuous Content Updates: Medicare, Biosimilars, Specialty Market

CMR Institute remains vigilant to the changes in this complex marketplace and is quick to make the appropriate updates to our content.

May 17, 2021

Webinar: The Post-Pandemic Sales Force

Learn 5 strategies to help your sales team flex their selling skills and prepare for a successful re-entry in a post-pandemic world.

May 14, 2021

Updated Disease State Library

To ensure our content is always up to date and meeting our clients’ needs, each topic in our library is rigorously and regularly evaluated to determine its effectiveness in meeting the identified educational outcomes. During that schedule we make updates not only to content but also improvements to design and delivery of that content.

May 10, 2021

2021 LTEN Excellence Awards Finalist

CMR is excited to announce that we have been selected as a finalist for the 2021 LTEN Excellence awards for the categories in Industry Partner and Learning Content.

April 14, 2021

Uncovering and Addressing Implicit Bias in the Workplace

Implicit bias, also known as unconscious bias, can influence how you view others and negatively affect your relationships with colleagues and customers.

March 30, 2021

Understanding GPOs eBrief

CMR Institute is proud to announce the addition of a new eBrief to our customizable library of resources specifically created for the life sciences industry: Understanding GPOs.

March 21, 2021

Remembering Doctor Jeff Mackie

CMR Institute is saddened by the loss of Jeff Mackie, PhD, Director Emeritus of CMR Institute who passed away on March 19, 2021.

March 16, 2021

Key Solutions: Comprehensive Learning Strategy in Uncertain Times

Building a relevant and comprehensive learning strategy for customer-facing teams has become even more complex during the COVID-19 crisis.

March 14, 2021

Oncology Utilization Management Summaries Series

CMR Institute is pleased to announce the release of eight new eBriefs – microlearnings – to our vast and always up to date library of content for the life sciences industry. Each 10 minute eBrief in Oncology Utilization Management includes a description of the purpose, goals and effects of each topic and why the industry should pay attention.

March 9, 2021

Webinar: Building The Dynamic Sales Team Of The Future

Watch the latest webinar recording to learn how to build the dynamic sales team of the future.

March 8, 2021

Implicit Bias Training Can Improve Your Sales Team’s Performance

Implicit bias training can help pharma and device sales reps improve behaviors that could harm their relationships.

March 2, 2021

New 2021 Administration, New Legislation Changes Coming, No Problem!

For pharmaceutical training and sales leaders keeping abreast of the news in a timely fashion is a daunting task.

February 25, 2021

What Sales Representatives Need To Know About GPOs

Sales training on group purchasing organizations can help sales reps build better relationships with hospitals and GPOs.

February 19, 2021

Feb 24: LTEN Partnership Preview

Register today for the 30-minute partnership preview to learn more about our capabilities and comprehensive, unbiased, content library.

February 18, 2021

Do Your Sales Reps Know How Health Plans and PBMs Earn Profits?

Understanding what drives revenue for payers helps your sales team align with your customers’ financial objectives.

February 17, 2021

Training Sales Reps to Be Effective Partners with Physicians

Partnering with physicians can help pharma sales reps improve their relationships and sales performance.

February 3, 2021

Whitepaper: 10 Market Trends To Watch In 2021

Take a look at the 10 market trends in 2021 to see why each is important and how training will help your teams respond.

January 8, 2021

What Sales Reps Should Know About Drug Price Benchmarks

Training on drug price benchmarks can help your sales reps understand how prices are set in the market.

December 2, 2020

Specialty Drug Payment and Distribution: What Sales Reps Should Know

Understanding the specialty drug channel and how to follow the specialty dollar helps pharmaceutical sales reps protect access and improve performance.

December 2, 2020

Navigating a Physician Practice: Training Tips for Sales Reps

Training can help pharmaceutical sales representatives better serve their call points in a typical physician practice and help them improve their sales.

December 1, 2020

Understanding the Impact of COVID-19 on Oncologists and Hospitals

The impact of the COVID-19 pandemic on oncologists and hospitals has been significant. Do your oncology sales reps understand the implications?

November 18, 2020

An Exercise In Thankfulness During Disruption

In a year filled with disruptions to our normal routines, here are two exercises to help us see through the lens of thankfulness.

November 6, 2020

Webinar: Achieving Results through Flexible & Agile Learning Programs

Register now and join us for our latest webinar, to learn how to utilize flexible training techniques.

October 30, 2020

Don’t Be Scared Of Off-The-Shelf Content

Why bringing on an off-the-shelf content provider should never be a scary process. Plus some top trending topics.

October 30, 2020

Content Curation vs Aggregation – Which Should You Choose?

Collecting candy on Halloween isn’t unlike the content curation process – see how.

October 23, 2020

Future Forward through Flexible Learning

Register now and join us for our latest webinar, to learn how to utilize flexible training techniques.

October 13, 2020

The Professional and Personal Gains of Empathy

You may be wondering why empathy is so important and if it is worth the effort? Short answer – it’s worth it.

September 18, 2020

Webinar: Unmasking Customer Relationships Part 2 Ask Me Anything

Make sure to register for our (PART 2) October 15 webinar – Unmasking Customer Relationships: Ask Me Anything

September 11, 2020

Update – 340B Hospitals and Medicare Cuts

A federal appeals court recently ruled that 340B hospitals will now be subject to Medicare cuts in outpatient drug payments.

September 10, 2020

Sales Reps Should Understand the Oncology Care Model and What Comes Next

How training on the Oncology Care Model and Oncology Care First help sales reps understand new payment models.

September 2, 2020

Pricing Benchmarks eBrief

How the market sets drug prices is a complex process that involves several key pricing benchmarks.

September 2, 2020

Payer Finances eBrief

Understanding how commercial health plans and PBMs maintain a robust bottom line is essential for serving these important customers.

September 2, 2020

Follow the Specialty Drug Dollar – Coming Soon

Along with the in-depth product knowledge that sales reps need to effectively sell specialty drugs, they also need to understand the complexities of how these products are purchased and administered to patients.

September 2, 2020

Navigating a Physician Practice

When calling on physician practices, sales representatives need to understand the key people they may encounter during a total office call.

September 1, 2020

Promoting Health Equity and Addressing Social Determinants of Health – New Content Available

Health disparities and health inequities resulting from racial and socioeconomic factors are persistent across the United States. Both providers and payers are working to achieve health equity by targeting these social determinants of health.

September 1, 2020

Copay Accumulator eBrief – New Content Available

Manufacturers often provide discount cards and coupons to reduce patients’ out-of-pocket drug expenses. Recently, health plans and pharmacy benefit managers (PBMs) have implemented copay accumulator and copay maximizer programs that affect these market access strategies.

September 1, 2020

Telehealth Trends and Opportunities in Virtual Care – New Content Available

Telehealth gives patients new ways to access the care they need, and recent events are speeding adoption of telehealth across the country.

August 22, 2020

Nutrition: Wellness And Disease

Understanding how nutrition affects the overall picture of wellness and disease is critical to healthcare-related companies.

August 21, 2020

COVID-19 Changes The Rules For ACOs – What Pharma And Device Reps Should Know

Reps calling on ACOs should understand how CMS has changed some of its rules in response to the COVID-19 pandemic.

August 19, 2020

Introduction To Pharmacology

Understanding pharmacology can help prepare your sales reps to have more knowledgeable and in-depth conversations with your customers.

August 15, 2020

How To Get The Most From Your Training Partner

Have you ever purchased something and wished it came with better instructions? Here are some challenges you may face when choosing a training partner.

August 6, 2020

To Buy Or To Build – That Is The Question

When you don’t have unlimited resources or not enough people to do the work, an off-the-shelf solution may be a good fit for you.

July 21, 2020

Improving Business Communications With Microlearning

Whether you need to make effective presentations, conduct productive meetings, or connect with others – these are all skills that can be enhanced with a little knowledge and effort.

July 13, 2020

Is Your Sales Team Ready for Empathy-Based Selling?

Selling with empathy is a skill that pharmaceutical and medical device sales reps should master if they want to succeed in value-based selling.

July 9, 2020

Customer Engagement in Virtual and Face-to-Face Selling

Off-the-shelf training can help your pharma or medical device sales reps enhance their customer engagement and market access strategies.

June 30, 2020

We Are Innovative. We Are #yourCMR

CMR Institute recently won the 2020 LTEN Innovation Award for our partnership with Bausch Health. Read the full case study.

June 25, 2020

We’re BREWING New Content For You

We partnered with your clients (physicians, healthcare executives, pharmacists) to create cutting-edge resources to equip your teams.

June 22, 2020

How Storytelling Can Help You Find Sales Success

Train your sales reps to use a technique that will help engage your customers and support your value-based selling strategies: storytelling.

June 15, 2020

Market Access Sales Training Gives Teams An Edge Now And Post-Pandemic

Here are some tips on how your sales team can help your customers get the support they need to be successful as they respond to a new healthcare environment.

June 12, 2020

Specialty Drug Sales Training For Challenging Times

Specialty marketing training can help sales forces foster relationships with specialists even when the business environment is challenging.

June 12, 2020

We Are CMR Institute

Like a coffee order, everyone’s learning requests are slightly different. Different tastes. Different needs. Different outcomes.

June 11, 2020

Little Learning And Big Brains – Why Microlearning Works

In this learning lab we’ll take a look at how microlearning has been all the rage, yet, unlike many buzz words, it has persisted.

June 5, 2020

Content Update: Life Science Marketing

Having a solid understanding of how marketing departments work and the regulations that govern life science marketing, can help your sales reps increase their effectiveness in the field.

June 4, 2020

We Stand Against Racism And Inequality

We are committed to helping shape a more just society. Change is needed and it must begin now.

May 27, 2020

Managed Care Training Creates Prepared Sales Reps

Managed care training courses are essential for your sales team’s success, whether your representatives are selling virtually or in-person with customers.

May 27, 2020

Value-Based Selling Training Helps Sales Reps Stay Customer-Focused

Value-based selling courses help sales forces build better relationships with physicians and improve access.

May 26, 2020

7 Keys to Building Relationships and Providing Value

How to understand the challenges and build value with physicians and hospital executives coping with COVID-19.

May 24, 2020

Case Study: Career Development Program

A pharmaceutical client of over 6 years, needed to update the structure, content, measurement and support tools of their career development program.

May 21, 2020

Case Study: Emerging Leaders Program

Our client wanted to keep its top sales professionals engaged and help them meet the challenges of an increasingly complex healthcare marketplace.

May 19, 2020

Case Study: Oncology Business Acumen

Our pharmaceutical client needed content to support their oncology business acumen curriculum to educate their field teams.

May 12, 2020

When You’re Facing Uncertainty And Not Your Customers

Some ideas you may be able to put into practice when you and your customers are ready to re-engage.

May 10, 2020

Case Study: Disease State

Our small medical device client wanted to provide their new hire reps with a comprehensive program covering the cardiovascular system.

May 7, 2020

Case Study: New Hire Program

Read our latest case study on how we helped a pharmaceutical client launch a New Hire Training Program.

May 6, 2020

LTEN Excellence Award Finalist 2020

CMR Institute is a finalist for the LTEN 2020 Excellence Award for innovation.

May 6, 2020

Content Update: Oncology

Together with industry experts, we have revised our suite of Oncology eLearning courses to reflect current research, data, and guidelines.

May 5, 2020

Case Study: Medical Device & Diagnostics

Our client wanted to develop a substantive eLearning module on hospital selling for new hires and other commercial sales roles.

May 5, 2020

Content Update: The Nervous System

Together with experts from the industry, CMR has updated our entire suite of Nervous System eLearning courses.

April 28, 2020

Webinar: Customer Relationships Unmasked

Join our virtual roundtable webinar to hear from your customers and learn about the challenges they’re facing.

April 23, 2020

10 Lessons Learned From Watching Kids On Zoom

From respecting the time to making sure you wear pants, here are 10 lessons learned from elementary zoom meetings.

April 7, 2020

Engaging Your Customers With Virtual Promotions

Learn about virtual selling strategies and key elements of virtual promotions.

March 17, 2020

How To Upskill During Downtime

Using Remote Time To Upskill COVID-19 (coronavirus) is undoubtedly impacting lives around the world.

February 20, 2020

Healthcare Disruptions Impacting Your Business Acumen Training

Looking ahead to 2020, it’s clear that healthcare will continue to be disrupted by changes in the market.

February 18, 2020

Trends To Watch In 2020 And Their Impact On Business Acumen

Download our resource guide to get a more in-depth look at these trends and to learn how they impact your business.

January 28, 2020

Improving Your Vision For Business Acumen To 20/20

Take a closer look at what’s trending in healthcare during this 30 minute webinar.

January 27, 2020

Content Update: Leadership

Together with industry experts, we have revised our suite of Oncology eLearning courses to reflect current research, data, and guidelines.

January 7, 2020

3 Takeaways From DevLearn To Improve Your Learning Ecosystem

3 DevLearn Takeaways As my plane traversed the Nevada desert and landed on the strip of the McCarren airport, all I can hope is that luck be on my side
December 12, 2019

How To Work With Fully Integrated Delivery Systems

Listen to episode 2 of our podcast series. Learn how sales can interact in this type of system, including the relationships that should be built and how.

December 10, 2019

Changing Market Needs: How Formularies Work And Why

Do you wish that there was a proven formula for getting your products on a formulary?

December 6, 2019

Health Systems: IDN And GPO Collaborative Models

Listen to episode 1 of our podcast series. Learn how best to collaborate with them to provide the information they need before they can consider the products you bring to them.

November 8, 2019

Microbrew Learning: From Pots To Pods

Do you wish that there was a proven formula for getting your products on a formulary?

November 6, 2019

Webinar: Microlearning Insights And Outcomes

Watch our 30-minute webinar, where we discuss microlearning insights and outcomes.

October 22, 2019

How Bite-Sized Nuggets Can Super-Size Results

Watch our 30-minute webinar to learn how to build a microlearning strategy.

January 14, 2019

Contract Implementation And Maximization At The Field Level

Listen to episode 3 of our podcast series. Lost the contract? Learn ways to still retain business at the field level.

November 14, 2018

10 Ways Your Sales Team Can Demonstrate Credibility With IDN Executives

Here are 10 ways that your sales team can demonstrate credibility PLUS 6 key questions to prepare for value-based selling.

November 2, 2018

In 2019 Let’s Bring Training Solutions (Not Problems) To The Table

So how do you prioritize solutions when everything seems important? Training is so key to an organization’s success in terms of creating an efficient and effective workforce.

November 1, 2018

Webinar: Real World Strategies For Filling Gaps – Time, Budget, People

Learn more about the time/budget/people resource triangle, what that means for your overall production strategy, and how to get more done with less.

November 1, 2018

Webinar: Are You Getting The Behavior Change You Need From Your Training Strategy?

Learn effective ways to add application and reinforcement into your overall learning strategy with proven real-world techniques from your industry peers.

October 2, 2018

Specialty Drug Sales Training Simplifies “Buy and Bill”

Learn how a well-trained specialty sales force can help companies build more meaningful relationships with hard-to-reach specialists.

September 27, 2018

Overcoming The Disconnect: How Learning Leaders Can Connect Sales And Their Customers

Learn how to prepare your sales teams to better meet the needs of clinicians, hospitals and health systems.

September 18, 2018

Comparing The “Buy And Bill” Model VS The Pharmacy Benefit

Discover how these specialty drug training courses can help your new and experienced specialty sales professionals better understand the business of specialty drugs.

September 12, 2018

5 Ways To Demonstrate Credibility With IDN Executives

Here are five suggestions to help your sales team earn the trust of skeptical IDN customers, from the supply chain to the C-suite.

September 10, 2018

Confessions Of A (Reformed) Content Snob

Overall, the beauty of an off the shelf provider is that they can take some of the burdens off your shoulders and serve as an extension of your team.

July 11, 2018

Empowering Partnerships

We were thrilled to partner with Kowa Pharmaceuticals to help them develop a successful program focused on sales performance and retention.

May 4, 2018

Navigating Value-Based Selling To Improve Market Share

Here are some key takeaways from our recent webinar with LTEN on “Navigating Value-Based Selling to Improve Market Share.”

February 7, 2018

Making Micro Work For You

Each lesson is short but the content is still curated together in a meaningful way so it makes sense and is easily accessible for the learner.

December 15, 2017

Putting A Leadership Development Program In Motion

Getting a leadership development program off the ground can be challenging but well worth the effort.

October 31, 2017

Bite-Sized Microlearning Tips For Trainers

Smaller lessons are more manageable and appetizing to today’s learners who are often overwhelmed, impatient, easily distracted and have short attention spans.

July 26, 2023

A National Field Training Program: What Goes into Designing a Strong Training Solution

Kowa Pharmaceuticals America partnered with CMR Institute to develop a robust program for National Field Training program.

May 26, 2022

Case Study: Personalized Learning

How does an off-the-shelf content provider meet the personalization needs of clients and learners? How do we provide content that has value to the learner, regardless of their role, experience, interests, and goals?

September 8, 2021

Serving Clients Through Rapid Content Development

As a result of the pandemic, our clients had to pivot their in-person sales models to virtual selling and needed the training to do so quickly and effectively.

August 25, 2021

#LTEN Awards Innovation Practitioner Nominee: CMR Institute

CMR Institute was highlighted as an Innovation (Practitioner) Nominee for our work with AstraZeneca on Oncology Business Acumen.

June 1, 2021

Industry Partnership Finalist for #LTENAwards: CMR Institute/Bristol Myers Squibb

CMR worked with BMS to transform our partnership to an enterprise-wide approach to create unique learning pathways.

June 30, 2020

We Are Innovative. We Are #yourCMR

CMR Institute recently won the 2020 LTEN Innovation Award for our partnership with Bausch Health. Read the full case study.

May 24, 2020

Case Study: Career Development Program

A pharmaceutical client of over 6 years, needed to update the structure, content, measurement and support tools of their career development program.

May 21, 2020

Case Study: Emerging Leaders Program

Our client wanted to keep its top sales professionals engaged and help them meet the challenges of an increasingly complex healthcare marketplace.

May 19, 2020

Case Study: Oncology Business Acumen

Our pharmaceutical client needed content to support their oncology business acumen curriculum to educate their field teams.

May 10, 2020

Case Study: Disease State

Our small medical device client wanted to provide their new hire reps with a comprehensive program covering the cardiovascular system.

May 7, 2020

Case Study: New Hire Program

Read our latest case study on how we helped a pharmaceutical client launch a New Hire Training Program.

May 5, 2020

Case Study: Medical Device & Diagnostics

Our client wanted to develop a substantive eLearning module on hospital selling for new hires and other commercial sales roles.

July 11, 2018

Empowering Partnerships

We were thrilled to partner with Kowa Pharmaceuticals to help them develop a successful program focused on sales performance and retention.

March 25, 2024

New Content: Hub Services eBrief

Our new Hub Services eBrief helps life sciences sales teams understand the key functions of the hubs and provides selling strategies to support hub services.

February 16, 2024

New Content: Omnichannel Marketing in the Life Sciences Industry

Our new eLearning module is designed to prepare life sciences commercial teams to support omnichannel marketing.

November 9, 2023

New Content: Price Transparency Legislation Fact Sheet

The Price Transparency Legislation Fact Sheet eBrief is now a part of our Market Access: Value-Based Selling training library. Equip your teams with this valuable learning resource.

October 2, 2023

New Content: Oncology

Deep dive into CMR Institute’s new eModules: Genetics in Oncology, Precision Medicine and Patient Identification in Oncology, and Diagnostic Advances and Mutations in Oncology.

September 26, 2023

New Content: Fast Facts: Inflation Reduction Act eBrief

Keep your teams updated on the Inflation Reduction Act and its implications with our new Fast Facts: Inflation Reduction Act eBrief.

January 31, 2023

New Content: Real-Time Benefit Checks: What Account Managers Should Know

Real-time benefit checks (RTBC) have finally become a reality in 2023. To explain, RTBCs are a technology that displays a patient’s personalized out-of-pocket price for a specific drug and dose
January 19, 2023

Fast Facts: Increasing Patient Cost-Sharing and Using Tiered Formularies

Expenditures on pharmaceutical products have been rising 10% every year for the last several years, leading to double-digit increases in prescription drug spending. Healthcare payers continue to create drug formularies
January 12, 2023

New Content: Selling to a Retail Pharmacy

Retail pharmacies continue to hold sway when it comes to prescription medications, despite stiff competition in the form of fast contactless delivery, 24/7 phone and text support, and user-friendly mobile
January 11, 2023

New Content: Coaching from a Distance: How to do it Effectively

The COVID-19 pandemic spurred growth in remote and hybrid work globally. An April 2022 survey by The Conference Board found 90% of organizations surveyed allowed hybrid work, while 31% provided
January 3, 2023

New Content: Influencing Without Authority

The ability to influence others without being in a formal position of authority is a critical job skill for life science professionals. Influence can help secure buy-in and assistance from
February 1, 2022

Market Access Challenges – What’s New in 2022?

Whether your teams are responsible for calling on medical groups, hospitals, ACOs, IDNs or payer groups, there’s no denying that much has changed since the beginning of the pandemic in 2020. Such trends have been the driving force behind CMR’s recent update of our entire Market Access – Organized Providers suite of content.

September 8, 2021

Serving Clients Through Rapid Content Development

As a result of the pandemic, our clients had to pivot their in-person sales models to virtual selling and needed the training to do so quickly and effectively.

August 25, 2021

#LTEN Awards Innovation Practitioner Nominee: CMR Institute

CMR Institute was highlighted as an Innovation (Practitioner) Nominee for our work with AstraZeneca on Oncology Business Acumen.

July 14, 2021

Talking with Finance Leaders About “As-a-Service” Models vs. Capital Purchases and Leases

This new application-based eModule teaches sales representatives about the basics of hospital finances so they can speak confidently with CFOs about “as a service” models rather than traditional capital expenditures and leases for new technology.

April 14, 2021

Uncovering and Addressing Implicit Bias in the Workplace

Implicit bias, also known as unconscious bias, can influence how you view others and negatively affect your relationships with colleagues and customers.

March 30, 2021

Understanding GPOs eBrief

CMR Institute is proud to announce the addition of a new eBrief to our customizable library of resources specifically created for the life sciences industry: Understanding GPOs.

March 14, 2021

Oncology Utilization Management Summaries Series

CMR Institute is pleased to announce the release of eight new eBriefs – microlearnings – to our vast and always up to date library of content for the life sciences industry. Each 10 minute eBrief in Oncology Utilization Management includes a description of the purpose, goals and effects of each topic and why the industry should pay attention.

March 8, 2021

Implicit Bias Training Can Improve Your Sales Team’s Performance

Implicit bias training can help pharma and device sales reps improve behaviors that could harm their relationships.

February 25, 2021

What Sales Representatives Need To Know About GPOs

Sales training on group purchasing organizations can help sales reps build better relationships with hospitals and GPOs.

December 2, 2020

Specialty Drug Payment and Distribution: What Sales Reps Should Know

Understanding the specialty drug channel and how to follow the specialty dollar helps pharmaceutical sales reps protect access and improve performance.

December 2, 2020

Navigating a Physician Practice: Training Tips for Sales Reps

Training can help pharmaceutical sales representatives better serve their call points in a typical physician practice and help them improve their sales.

December 1, 2020

Understanding the Impact of COVID-19 on Oncologists and Hospitals

The impact of the COVID-19 pandemic on oncologists and hospitals has been significant. Do your oncology sales reps understand the implications?

September 10, 2020

Sales Reps Should Understand the Oncology Care Model and What Comes Next

How training on the Oncology Care Model and Oncology Care First help sales reps understand new payment models.

September 2, 2020

Pricing Benchmarks eBrief

How the market sets drug prices is a complex process that involves several key pricing benchmarks.

September 2, 2020

Payer Finances eBrief

Understanding how commercial health plans and PBMs maintain a robust bottom line is essential for serving these important customers.

September 2, 2020

Follow the Specialty Drug Dollar – Coming Soon

Along with the in-depth product knowledge that sales reps need to effectively sell specialty drugs, they also need to understand the complexities of how these products are purchased and administered to patients.

September 2, 2020

Navigating a Physician Practice

When calling on physician practices, sales representatives need to understand the key people they may encounter during a total office call.

September 1, 2020

Promoting Health Equity and Addressing Social Determinants of Health – New Content Available

Health disparities and health inequities resulting from racial and socioeconomic factors are persistent across the United States. Both providers and payers are working to achieve health equity by targeting these social determinants of health.

September 1, 2020

Copay Accumulator eBrief – New Content Available

Manufacturers often provide discount cards and coupons to reduce patients’ out-of-pocket drug expenses. Recently, health plans and pharmacy benefit managers (PBMs) have implemented copay accumulator and copay maximizer programs that affect these market access strategies.

September 1, 2020

Telehealth Trends and Opportunities in Virtual Care – New Content Available

Telehealth gives patients new ways to access the care they need, and recent events are speeding adoption of telehealth across the country.

July 13, 2020

Is Your Sales Team Ready for Empathy-Based Selling?

Selling with empathy is a skill that pharmaceutical and medical device sales reps should master if they want to succeed in value-based selling.

July 9, 2020

Customer Engagement in Virtual and Face-to-Face Selling

Off-the-shelf training can help your pharma or medical device sales reps enhance their customer engagement and market access strategies.

June 25, 2020

We’re BREWING New Content For You

We partnered with your clients (physicians, healthcare executives, pharmacists) to create cutting-edge resources to equip your teams.

June 22, 2020

How Storytelling Can Help You Find Sales Success

Train your sales reps to use a technique that will help engage your customers and support your value-based selling strategies: storytelling.

April 7, 2020

Engaging Your Customers With Virtual Promotions

Learn about virtual selling strategies and key elements of virtual promotions.

June 24, 2024

CMR Institute’s Board of Directors Welcomes New Board Member

CMR Institute’s Board of Directors recently voted in a new board member, Deepak Mittal, CEO of NextGen Invent Corporation, a leading global AI and technology services company.

May 16, 2024

Board of Directors announces President and CEO Transition

CMR Institute’s Board of Directors announced that President and CEO Michelle O’Connor will retire on June 30, 2024, after a remarkable 31-year tenure, and Sharon Lustig will succeed.

May 2, 2024

CMR Institute’s Board of Directors Vote On New Chairman, Vice Chair

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, electing Barbara Lockee, PhD as Chairman of the Board and Tim Kern as the Vice-Chair.

April 12, 2024

CMR Institute Nominated as a Finalist for the Prestigious 2024 LTEN Excellence Awards for Learning Content

CMR Institute has been named a finalist in the prestigious 2024 LTEN Excellence Awards in the Learning Content category.

March 14, 2024

CMR Institute Welcomes Jacky Lancio as Director of Client Development

Jacky Lancio joined CMR on March 5, 2024, bringing with her over two decades of experience in creating, nurturing and growing customer relationships in life sciences services.

February 16, 2024

CMR Institute Launches an eLearning Module on Omnichannel Marketing for the Life Sciences Industry

CMR Institute adds a new module on omnichannel marketing to its library of training resources.

January 17, 2024

CMR Institute Welcomes Mark Menichini as Senior Director of Client Development

Mark Menichini joined CMR on January 8, 2024, bringing with him a wealth of experience and expertise in marketing, training, and client success in the life sciences industry.

January 5, 2024

CMR Institute Launches a Powerful eBook to Help Life Sciences Sales Teams Overcome Market Access Challenges

CMR Institute releases a new eBook for training leaders with insights and strategies to improve market access for their products.

November 10, 2023

CMR Institute’s Board of Directors Welcomes New Board Member

CMR’s Board of Directors recently voted in a new board member, Dr. Anthony N. Akosa, MD, MBA, System Medical Director of Franciscan Alliance Care Management at Franciscan Alliance, Inc.

July 12, 2023

CMR Institute’s Board of Directors Vote On New Vice Chair

CMR Institute’s Board of Directors recently selected new leadership by electing Barbara Lockee, PhD as Vice-Chair of the Board.

April 28, 2023

CMR Institute Named a Finalist for the 2023 LTEN Excellence Awards

CMR Institute is named a finalist for the 2023 LTEN Excellence Awards in the Industry Partnership category.

April 13, 2023

CMR Institute’s Board of Directors Welcomes New Board Member

CMR Institute’s Board of Directors recently voted in a new board member, Jason Gaines, Vice President of Strategy and Business Development with Intermountain Health.

May 9, 2022

CMR Institute’s Board of Directors Welcomes New Board Member

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, along with voting in a new board member, Andrew Krumerman, MD.

May 2, 2022

CMR Institute’s Board of Directors Vote On New Chairman, Vice Chair

CMR Institute’s Board of Directors recently held their annual meeting and selected new leadership, electing Dr. Jeffrey Farber as Chairman of the Board and Dr. Mark Sorrentino as the Vice-Chair.

April 14, 2022

2022 LTEN Excellence Awards Finalist

CMR is excited to announce that we have been selected as a finalist for the 2022 LTEN Excellence awards in the Provider Innovation category.

June 9, 2021

2021 LTEN Excellence Awards Winner!

CMR is excited to announce that we were chosen as the winner of the 2021 LTEN Excellence Awards for the category of Learning Content.

May 10, 2021

2021 LTEN Excellence Awards Finalist

CMR is excited to announce that we have been selected as a finalist for the 2021 LTEN Excellence awards for the categories in Industry Partner and Learning Content.

May 6, 2020

LTEN Excellence Award Finalist 2020

CMR Institute is a finalist for the LTEN 2020 Excellence Award for innovation.

March 17, 2020

How To Upskill During Downtime

Using Remote Time To Upskill COVID-19 (coronavirus) is undoubtedly impacting lives around the world.

September 23, 2019

CMR Is Now A LabVine Content Partner

Supporting the professional development of laboratory professionals.

May 11, 2018

LTEN Excellence Awards 2018

CMR Institute Wins 2018 LTEN Excellence Award in the Industry Partnership Category

November 1, 2017

City of Chicago: Pharmaceutical Representative License Rules Finalized

Offering courses to satisfy CE requirements mandated by the Chicago Ordinance requiring licensing for pharmaceutical sales personnel

June 10, 2017

Washington DC SafeRx Compliance Resources

Offering courses approved by the DC Board of Pharmacy to satisfy the CE requirements mandated by SafeRx Act

May 8, 2017

Strategic Educational Alliance with IDN Summit

Educational alliance to provide relevant, unbranded, and unbiased content

December 8, 2016

Free Podcast Series: iBrief

Just-in-time podcasts to keep our customers market ready

June 15, 2016

LTEN Excellence Award, Industry Partnership Category

Honored to be acknowledged for our work in leadership training

April 12, 2024

From Efficacy to Access: The Importance of Oncology Business Acumen

Discover how oncology business acumen can help meet the needs of key stakeholders and improve market access in this LTEN webinar.

March 18, 2024

From Efficacy to Access: The Importance of Oncology Business Acumen

Join this LTEN webinar we are hosting to learn how oncology business acumen can help meet the needs of key stakeholders and improve market access.

October 6, 2023

Supercharge Your Sales Team: Learning Strategies That Work

Help your sales teams break free from ‘survival mode’ and soar to pre-pandemic high-performance levels. Watch the recording of our LTEN webinar for industry-expert insights.

August 3, 2023

The Secrets of Learning Transfer: How to Help Learners Apply What They Know

We have five key secrets for facilitating learning transfer and helping your learners apply what they know—and we want to share these secrets with you! Watch the Learning Lab now.

April 24, 2023

Evolve Your Leadership Training – New Skills For Current And Emerging Leaders

Watch the recording of this 30-minute LTEN webinar hosted by CMR Institute to understand the importance of ongoing leadership development training to the success of life sciences organizations.

February 16, 2023

Connecting with Your Customers in 2023: An Interactive Roundtable for Training Leaders

What are the key drivers in the healthcare landscape, and how will they impact your teams and training plans?

August 30, 2022

Webinar: Perfecting Your Virtual Presence to Connect With Your Audience

Perfect your virtual presence by watching our latest webinar to master compelling non-verbal techniques. Learn how to captivate customers, trainees, and peers using virtual platforms.

April 8, 2022

Webinar: Overcoming Market Challenges to Customer Engagement

With a well-designed, up-to-date training curriculum, you can give your teams the business acumen, confidence and competitive edge they need to overcome access barriers and create valuable partnerships with physicians, hospital executives and other customers.

February 21, 2022

Designing For Flex-Ability

In this 20-minute learning lab, we’ll take a closer look at individualized learning perspectives and how they can work together – along with directive learning plans – to achieve learner and stakeholder objectives.

January 11, 2022

Webinar: Trailblaze Your Training

Uncover how learning pathways can engage learners and enhance outcomes, as well as share valuable tips for building powerful pathways.

May 17, 2021

Webinar: The Post-Pandemic Sales Force

Learn 5 strategies to help your sales team flex their selling skills and prepare for a successful re-entry in a post-pandemic world.

March 9, 2021

Webinar: Building The Dynamic Sales Team Of The Future

Watch the latest webinar recording to learn how to build the dynamic sales team of the future.

February 19, 2021

Feb 24: LTEN Partnership Preview

Register today for the 30-minute partnership preview to learn more about our capabilities and comprehensive, unbiased, content library.

November 6, 2020

Webinar: Achieving Results through Flexible & Agile Learning Programs

Register now and join us for our latest webinar, to learn how to utilize flexible training techniques.

September 18, 2020

Webinar: Unmasking Customer Relationships Part 2 Ask Me Anything

Make sure to register for our (PART 2) October 15 webinar – Unmasking Customer Relationships: Ask Me Anything

June 11, 2020

Little Learning And Big Brains – Why Microlearning Works

In this learning lab we’ll take a look at how microlearning has been all the rage, yet, unlike many buzz words, it has persisted.

May 26, 2020

7 Keys to Building Relationships and Providing Value

How to understand the challenges and build value with physicians and hospital executives coping with COVID-19.

April 28, 2020

Webinar: Customer Relationships Unmasked

Join our virtual roundtable webinar to hear from your customers and learn about the challenges they’re facing.

February 20, 2020

Healthcare Disruptions Impacting Your Business Acumen Training

Looking ahead to 2020, it’s clear that healthcare will continue to be disrupted by changes in the market.

January 28, 2020

Improving Your Vision For Business Acumen To 20/20

Take a closer look at what’s trending in healthcare during this 30 minute webinar.

December 12, 2019

How To Work With Fully Integrated Delivery Systems

Listen to episode 2 of our podcast series. Learn how sales can interact in this type of system, including the relationships that should be built and how.

December 6, 2019

Health Systems: IDN And GPO Collaborative Models

Listen to episode 1 of our podcast series. Learn how best to collaborate with them to provide the information they need before they can consider the products you bring to them.

November 8, 2019

Microbrew Learning: From Pots To Pods

Do you wish that there was a proven formula for getting your products on a formulary?

November 6, 2019

Webinar: Microlearning Insights And Outcomes

Watch our 30-minute webinar, where we discuss microlearning insights and outcomes.

October 22, 2019

How Bite-Sized Nuggets Can Super-Size Results

Watch our 30-minute webinar to learn how to build a microlearning strategy.

January 14, 2019

Contract Implementation And Maximization At The Field Level

Listen to episode 3 of our podcast series. Lost the contract? Learn ways to still retain business at the field level.

November 1, 2018

Webinar: Real World Strategies For Filling Gaps – Time, Budget, People

Learn more about the time/budget/people resource triangle, what that means for your overall production strategy, and how to get more done with less.

November 1, 2018

Webinar: Are You Getting The Behavior Change You Need From Your Training Strategy?

Learn effective ways to add application and reinforcement into your overall learning strategy with proven real-world techniques from your industry peers.

May 4, 2018

Navigating Value-Based Selling To Improve Market Share

Here are some key takeaways from our recent webinar with LTEN on “Navigating Value-Based Selling to Improve Market Share.”

June 26, 2024

Content Updates: Market Access: Organized Providers

Our newly updated Market Access: Organized Providers course helps life sciences sales reps learn about IDNs and ACOs, their goals, purchasing decisions, and key decision-makers.

April 19, 2024

Content Updates: Strategies and Tools for Sales Effectiveness

Our newly updated Strategies and Tools for Sales Effectiveness curriculum helps life sciences training leaders build the skills crucial to the success of sales and account management teams.

April 19, 2024

Content Updates: Market Access: Value-Based Selling

Our newly updated Market Access: Value-Based Selling course helps any organization and its employees improve their healthcare acumen regardless of their tenure in the healthcare industry.

February 23, 2024

Content Updates: Partnering with Physicians in Changing Times

We have updated our Partnering with Physicians in Changing Times curriculum to provide a comprehensive context of current times.

January 24, 2024

Content Updates: Evolving Healthcare Community

Our newly updated Evolving Healthcare Community curriculum develops a deep understanding of the healthcare system in life sciences customer-facing teams.

January 18, 2024

Content Updates: Managing Business Communication

We have made major updates to our Managing Business Communication curriculum to meet the needs of a more diverse and multicultural life sciences workforce.

December 1, 2023

Content Updates: Managed Healthcare Market

We have made significant updates to the Managed Healthcare Market curriculum to reflect the impact of the COVID-19 pandemic on the prevalence of telemedicine in the U.S.

October 17, 2023

Content Updates: Oncology Business Acumen Training Curriculum

We have updated our oncology business training curriculum to reflect the launch of the new 5-year payment and care delivery model, Enhancing Oncology Model (EOM).

September 29, 2023

Content Updates: Navigating the C-Suite

Our recent updates reflect the post-pandemic impact on hospitals and health systems, how they affect sales, and redefined value proposition due to the Quintuple Aim.

September 25, 2023

Content Updates: Applications of Evidence-Based Medicine

In our recent updates, we merged two previous eModules into one: An Overview of Evidence-Based Medicine, to provide more targeted content for our learners.

July 3, 2023

Content Updates: Oncology: Treatment and Management

In our recent updates to the Oncology: Treatment and Management topics, we have created a new Cancer Pain Management eModule and have significantly updated all other modules.

July 3, 2023

Content Updates: Government Healthcare Programs & Health Insurance Marketplace

We made updates to two courses, Government Healthcare Programs and The Health Insurance Marketplace, to reflect the Benefit and Payment Parameters Final Rule of 2024 updates.

June 22, 2023

Content Updates: Formulary Process – Managing the Pharmacy Benefit

In this training comprising recently updated 10 eModules, your teams will learn the rationale behind formularies and the advantages and disadvantages that come with their use.

June 22, 2023

Content Updates: Field Sales Management

Our leadership training pathways prepare your emerging field leadership bench to minimize their time-to-competence and maximize team productivity.

June 16, 2023

Content Updates: Market Access Reimbursement

Most recently, we updated the content related to the 2018-2023 OPPS rules and other changes to the 340B program under the past and current US Administrations.

March 30, 2023

Content Updates: Diabetes – Approaches in Disease Management

We recently refreshed our comprehensive diabetes training comprised of 15 eModules and updated them to the 2023 ADA Standards of Care.

March 15, 2023

Content Updates: Shaping Culture through Leadership

This training comprised of seven eModules help inform trainers and managers about coaching and supporting high performance professionals, DEI paradigms, and training for recognizing bias.

March 15, 2023

Content Updates: Foundations of Leadership and Management

This training comprised of eight eModules will enable new and emerging managers and leaders to help their teams respond and evolve well within this ever-changing life sciences industry.

March 15, 2023

Content Updates: Risk Contracting

Understanding how payers and providers approach risk contracting is important knowledge for life sciences account management professionals.

March 15, 2023

Content Updates: Pharmacoeconomics

CMR Institute recently updated eight Pharmacoeconomics eModules in our training library to reflect the continuing impact of the global COVID-19 pandemic and changes in the structure of the studies.

March 15, 2023

Content Updates: Business and Management Strategies

We have updated 10 eModules in the Business and Management Strategies suite to reflect the current healthcare policy, market trends, and their impact on the selling environment.

March 15, 2023

Content Updates: Digestive System Disorders

Organizations seeking to develop their team’s understanding of digestive system disorders can include these newly refreshed and updated eModules in their training program.

March 15, 2023

Content Updates: Accountable Care Organizations (ACOs)

We have recently updated our content regarding ACOs which includes an eModule: The Role of Accountable Care Organizations in Healthcare Delivery and an eBrief.

March 2, 2023

Content Updates: Specialty Drugs

Specialty drugs are changing the biopharmaceutical and healthcare industries. CMR Institute has recently updated the specialty market training content to reflect the market changes and learning needs.

October 21, 2022

Content Updates: Pharmaceutical Industry Essentials

Our biopharmaceutical training content is utilized as a part of pharmaceutical new hire training as well as professional development for more tenured reps. Take a look at the most recent updates to our Biopharma eModules.

October 18, 2022

Content Updates: Cardiovascular System and Disease States

Our cardiovascular system disease state training helps develop a deeper understanding of the disease and patient profile for effective clinical conversations. Take a look at the most recent updates to our cardio eModules.

October 11, 2022

Content Updates: Urology System and Disease States

Our urology disease state training helps develop a deeper understanding of the disease and patient profile for effective clinical conversations. Take a look at the most recent updates to our Urology eModules.

October 4, 2022

Industry Updates: Oncology Business Acumen

Significant updates were made to resources in our Oncology Business Acumen eModules. Read more about the recent updates and why they are important for your teams.

October 3, 2022

Industry Updates: Market Access Reimbursement

Our market access training will help keep your organization up-to-date regarding the ever-changing landscape. Significant updates were made recently to some of our Market Access Reimbursement eModules.

May 14, 2022

Biosimilars and Market Access: Updates

CMR Institute always remains vigilant to the changes in this complex marketplace. Significant updates were made recently to our eModules on Biosimilars in the US Market and Market Access Strategies for Biosimilars.

April 14, 2022

CMS Changes Impacting ACOs

The CMS recently announced that they are redesigning their Direct Contracting model (Global and Professional Direct Contracting Model) as an ACO model, ACO REACH (Accountable Care Organization Realizing Equity, Access, and Community Health), effective January 1, 2023.

April 1, 2022

Effective Leadership Development: Managing People

Our customizable off-the-shelf leadership and management eLearning content helps ensure your leaders are always ready to inspire others, manage change, foster diversity, build relationships and develop productive and skilled teams.

March 30, 2022

Value-Based Selling – Are Your Teams Up to Date?

Is your organization up to date regarding the ever-changing market landscape that they and their customers must navigate? Take a moment to review our value-based selling and market access suites of content and examine whether your training resources need to be updated or augmented.

March 14, 2022

Important Updates to Focus on Pain Management eModules

CMR Institute completed evaluations and updates to all eLearning modules in our Pain Management suite of content. This important group of eLearning resources allows our customers to develop a deeper understanding of pain anatomy and physiology, classifications, assessment, and treatment modalities and guidelines.

February 1, 2022

Market Access Challenges – What’s New in 2022?

Whether your teams are responsible for calling on medical groups, hospitals, ACOs, IDNs or payer groups, there’s no denying that much has changed since the beginning of the pandemic in 2020. Such trends have been the driving force behind CMR’s recent update of our entire Market Access – Organized Providers suite of content.

November 14, 2021

Updates to eModule: Providing Affirming Healthcare to LGBTQ+ Communities

CMR Institute developed an eModule – Providing Affirming Healthcare to LGBTQ+ Communities – to help our clients and learners increase their understanding of this community. Updates have recently been made to the eModule to address the continuing evolution and understanding of the needs of this underserved patient population.

August 14, 2021

Market Access – Reimbursement Updates Just Released

Regardless of your customer type or their practice setting, the challenges in their environment have not slowed since the early days of the COVID-19 pandemic. Value-based payments, Open Payments, Medicare Advantage and Part D drug plans, ACO savings, and other important payment rule changes are trends on which you need to be conversant.

August 14, 2021

Do You Know Your Customers and Their Environment?

Our focus continues to be on educating and upskilling our clients’ employees to help them understand the industry better and to be impactful to patient care. To fulfill that mission, CMR Institute updates its non-biased modules continuously. Recently, we updated a suite of evolving healthcare community modules that focus on understanding providers and their marketplace.

July 28, 2021

Ethics and Compliance eModule Updates

An important suite of content within our vast library of courses is our Ethics and Compliance suite. The life sciences industry counts on our non-biased approach to content and CMR Institute works for our clients to ensure all of our content is up to date, applicable and relevant at all times.

May 21, 2021

Continuous Content Updates: Medicare, Biosimilars, Specialty Market

CMR Institute remains vigilant to the changes in this complex marketplace and is quick to make the appropriate updates to our content.

May 14, 2021

Updated Disease State Library

To ensure our content is always up to date and meeting our clients’ needs, each topic in our library is rigorously and regularly evaluated to determine its effectiveness in meeting the identified educational outcomes. During that schedule we make updates not only to content but also improvements to design and delivery of that content.

September 11, 2020

Update – 340B Hospitals and Medicare Cuts

A federal appeals court recently ruled that 340B hospitals will now be subject to Medicare cuts in outpatient drug payments.

September 10, 2020

Sales Reps Should Understand the Oncology Care Model and What Comes Next

How training on the Oncology Care Model and Oncology Care First help sales reps understand new payment models.

August 21, 2020

COVID-19 Changes The Rules For ACOs – What Pharma And Device Reps Should Know

Reps calling on ACOs should understand how CMS has changed some of its rules in response to the COVID-19 pandemic.

July 5, 2024

Future-Proof Your Training

Use this CMR workbook to assess your existing training programs and create strategies to future-proof your training.

May 13, 2024

Navigating the Oncology Ecosystem Playbook

This new playbook is your guide to understanding the interconnectedness of stakeholders in oncology care and empowers you to address their top concerns effectively.

January 5, 2024

eBook: Overcoming Market Access Challenges in Life Sciences Sales

Download our eBook for insights into market access challenges the life sciences sales team faces and strategies to improve provider, patient, and payer access through expert training.

November 10, 2023

eBook: 5 Ways to Optimize Learning Success with a Content Library

Our new “5 Ways to Optimize Learning Success with a Content Library” eBook outlines the top reasons effective learning leaders have enterprise-wide subscriptions with CMR Institute.

January 30, 2023

Whitepaper: 7 Trends to Watch in 2023: What Training Leaders in the Life Sciences Industry Need to Know

Take a look at the seven industry trends that life sciences training leaders should watch out for as they could shape training strategies in 2023.

September 15, 2022

Free Download: The Virtual Selling Scenarios Workbook

A virtual selling workbook designed to help prepare your teams for success in the virtual pharmaceutical selling world.

September 10, 2022

Free Download: Pharmaceutical Market Access Sample Pathway

This sample market access pathway is designed to provide you with dynamic training courses, to help your teams build the skills and knowledge for the changing marketplace.

August 10, 2022

Free Download: Pharmaceutical Account Management Training Worksheet

The pharmaceutical account management training worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your account management training program.

August 1, 2022

Free Download: Pharmaceutical Leadership Planning Worksheet

Our pharmaceutical leadership planning worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your leadership training programs.

July 6, 2022

Free Download: Pharmaceutical New Hire Planning Worksheet

Our pharmaceutical new hire planning worksheet is designed to provide you with ideas and inspiration for creating, augmenting, or updating your new hire onboarding plan.

July 1, 2022

Free Download: Pharmaceutical New Hire Roadmap

Take a look at this new hire roadmap that CMR created for one of our clients, using a phased approach for their home study and onboarding plan.

June 27, 2022

Free Download: Pharmaceutical Microlearning Mindset Learning Guide

Our pharmaceutical microlearning mindset guide will help you better understand why it’s important to have a learning strategy that can match the pace of the changing healthcare industry.

June 10, 2022

Free Download: Pharmaceutical Market Access Planning Worksheet

This worksheet is designed to provide you with ideas for creating your market access training program.

May 3, 2022

HR Professional eBook

Download the HR eBook for a summary of lessons learned that ensure learning effectiveness and efficient use of budget.

March 19, 2022

Creating Learning Strategy in Uncertain Times

Download this free resource to help begin the necessary steps toward building a learning plan for your sales team.

March 10, 2022

Sales Team of the Future Learning Strategy Blueprint

Download this free resource to help begin the necessary steps toward building a learning plan for your sales team.

February 3, 2021

Whitepaper: 10 Market Trends To Watch In 2021

Take a look at the 10 market trends in 2021 to see why each is important and how training will help your teams respond.

We're here to help.

We understand that a real-world education looks different for all learners. That's why we partner with real-world training experts to develop customizable learning pathways that meet your unique needs.

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