Watch Our Latest Webinar – Customer Relationships Unmasked: Keeping Your Distance And Your Influence.

July 13, 2020

Is Your Sales Team Ready for Empathy-Based Selling?

Selling with empathy is a skill that pharmaceutical and medical device sales reps should master if they want to succeed in value-based selling.

July 9, 2020

Customer Engagement in Virtual and Face-to-Face Selling

Off-the-shelf training can help your pharma or medical device sales reps enhance their customer engagement and market access strategies.

June 30, 2020

We Are Innovative. We Are #yourCMR

CMR Institute recently won the 2020 LTEN Innovation Award for our partnership with Bausch Health. Read the full case study.

June 25, 2020

We’re BREWING New Content For You

We partnered with your clients (physicians, healthcare executives, pharmacists) to create cutting-edge resources to equip your teams.

June 12, 2020

Specialty Drug Marketing Training For Challenging Times

Specialty marketing training can help sales forces foster relationships with specialists even when the business environment is challenging.

June 12, 2020

We Are CMR Institute

Like a coffee order, everyone’s learning requests are slightly different. Different tastes. Different needs. Different outcomes.

June 11, 2020

Little Learning And Big Brains – Why Microlearning Works

In this learning lab we’ll take a look at how microlearning has been all the rage, yet, unlike many buzz words, it has persisted.

June 9, 2020

Comparing “Buy And Bill” Model VS The Pharmacy Benefit

“Buy and bill” can represent a significant revenue stream for your customers. But how well does your sales team understand it?

June 4, 2020

We Stand Against Racism And Inequality

We are committed to helping shape a more just society. Change is needed and it must begin now.

May 27, 2020

Managed Care Training Creates Prepared Sales Reps

Managed care training courses are essential for your sales team’s success, whether your representatives are selling virtually or in-person with customers.