Market Access

Best Strategies for Selling to an IDN

Getting a Foot in the Door and Earning a Seat at the Table: Best Strategies for Selling to an IDN Here are some key takeaways from CMR Institute’s recent panel…

Understanding Your Customer’s Business so you can Grow Your Own

CMR’s Newly Updated Business and Management in Healthcare eModules CMR Institute understands the importance of staying informed of changes to your customer’s business and how they may affect the sales…

New Biosimilars eModules

What are biosimilars? How will they affect your customers? The entry of biosimilars into the US marketplace is undoubtedly on the minds of many of your customers, as both a…

Understanding and Delivering Value to Your IDN Customers

Top Takeaways From The Spring 2017 IDN Summit What can suppliers do to better serve their IDN customers in a dynamic and competitive environment? Here are some of the key…

New Module: Today’s Medical Group and the Transition to Value-Based Care

Do your sales teams know enough about value-based care to position products effectively with their customers? As the industry shifts from fee-for-service to value-based care, these medical groups face significant…

Selling in a Dynamic Hospital Environment Webinar

Here are some key takeaways from CMR Institute’s recent webinar on “Selling in a Dynamic Hospital Environment.” Recognize that decision-making is becoming more centralized in hospitals and health systems. “This…

New eModule: Navigating a Dermatology Practice

Calling on this specialist calls for a unique selling strategy. What’s the biggest challenge your sales teams face? Understanding the market challenges facing their clients—knowing your clients’ practices well enough…

New eModule: Selling in a Hospital Environment

Restructured reimbursement models… and other reasons to reshape your hospital sales strategies. The buildings may look the same. Familiar names may be on the doors. But when your sales team…

Understand New Payment Models and Payer Strategies and the Impact on their Customers

Do your commercial teams understand new advanced payment models? To effectively position their products and services, commercial sales teams must understand new CMS-driven payment models such as MACRA, 340B, Value-Based…

Identify New Decision Makers and Implement New Partnering Strategies

Do your field sales teams have the knowledge to approach today’s customers? Sales professionals must be equipped with the latest information to have knowledgeable and fruitful conversations with today’s decision…

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