Arthritis Drug Sales Training Provides an Edge for Your Sales Team

The arthritis drug market is more competitive than ever with the arrival of new therapies such as biologic agents to treat rheumatoid arthritis. Competition among osteoarthritis treatments also remains high…

The “Buy-and-Bill” Model vs. the Pharmacy Benefit: How Do They Compare?

“Buy and bill” can represent a significant revenue stream for your customers. But how well does your sales team understand this distribution and reimbursement model? Without the proper training on…

Pharmacology Courses Cover Your Pharmacokinetics Training Needs and More

Bioequivalence. Therapeutic windows. Drug plasma concentrations. All of these concepts are central to understanding and discussing pharmacokinetics, the study of how a drug moves through the human body. More specifically,…

How Well Does Your Team Understand the Changing Healthcare Community?

In today’s cost-conscious environment, it’s not just the physician who determines which product a patient receives. Beyond the individual prescriber, other stakeholders influence the decision, including payers and patients themselves….

5 Ways to Demonstrate Credibility with IDN Executives

As a sales leader, you want your sales team to establish mutually beneficial partnerships with executives in integrated delivery networks (IDNs). But before such relationships can be formed, your sales…

Confessions of a (Reformed) Content Snob

A few years ago, I was in a training leadership role at a large Fortune 500 company where my team was responsible for creating effective learning experiences for over 70,000…

Pain Management Training Modules Support Your Pharmaceutical Sales Strategies

Effective pain management is a top priority for your customers, who are increasingly challenged to meet their patients’ need for pain relief and keep pace with evolving pain management guidelines….

Empowering Partnership

At CMR Institute, we are passionate about helping our clients empower their teams for success. By partnering together, we seek to understand the needs and goals of our clients, develop…

Ascending ROI — LTEN Excellence Award Winning Partnership

We are honored to have recently won the 4th Annual LTEN Excellence Award for Industry Partnership. CMR Institute’s submission for recognition of excellence highlighted a partnership with Kowa Pharmaceuticals that…

Navigating Value-Based Selling to Improve Market Share—Top Takeaways

Get Your Team Ready for Value-Based Selling  Here are some key takeaways from CMR Institute’s recent webinar for the Life Sciences Trainers & Educators Network (L-TEN) on “Navigating Value-Based Selling…

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