Approximately three or four months after joining the program and spending time in the field, the new hires are enrolled in the second phase of at-home courses developed by CMR Institute.
Designed to advance industry knowledge and improve performance in the field, these courses covered a spectrum of clinical and business topics, such as the drug development process, business planning, project management, and partnering opportunities. This at-home study is followed by additional in-house sales training.
A district manager who works with these new hires agreed that the two-phase training program utilizing customizable content helped bring Account Managers up to speed quickly. “It helps them get the tools and foundational pillars that are necessary to be able to sell effectively in our industry,” they added. “Regardless of where they came from, it does a nice job of giving consistency across the board to each cohort.”