AMR And ASM Credentials

CMR Institute provides industry-recognized credential programs to our clients. Offered through their employer, participants gain highly relevant knowledge while earning these respected professional credentials. These self-paced educational pathways for sales professionals or managers offer many options for meeting the requirements and completing the programs.

AMR Credentials

Advanced Medical Representative (AMR) Program builds an advanced level of knowledge in science, medicine, disease management, business acumen and others while allowing flexible learning pathways with a specific focus.

The AMR Program requires 30 credits for completion including the following:

  • MANDATORY: 9 credits are required from completion of the 4C ® (Core Competencies, Capabilities and Credibility) Certificate Program. This certificate contains modules in ethics, regulatory information, pharmacology, disease management, and other basics.
  • The 21 remaining credits may come from CMR’s extensive eModule catalog.
  • Modules are online and require only 20-30 minutes to complete.
  • Each module carries .25 credits (4 modules = 1 credit).
  • Range of topics allows each employer and participant to choose from relevant key knowledge areas.

ASM Credentials

Advanced Sales Management (ASM) Program builds essential sales management expertise including team building, coaching, mentoring, communicating effectively, and managing a district as a business. This program benefits professionals who are on a management career track or in their first few years of management.

The ASM Program requires 25 credits for completion including the following:

The 17 remaining CMRI® credits may come from CMR Institute’s topic based library and other selected modules.

  • Modules are online and require only 20-30 minutes to complete
  • Each module carries .25 credits (4 modules = 1 credit)
  • Range of topics allows each employer and participant to choose from relevant key knowledge areas