Alison Sherman

Lead Generation Marketing Specialist

Alison joined CMR in July 2023 serving as our lead generation marketing specialist. A music lover with a passion for communications, she studied and started her career in radio broadcasting in Atlanta, working within the traffic and production teams and supporting multiple stations and audience demographics. She drew on that experience to help drive growth with early-stage companies and top leading firms, supporting marketing, research, project management, and sales enablement. Most recently, Alison spent 6 years helping a nationwide team win and retain business and earn the trust of executives across multiple industries as they sought to progress their careers.

When she’s not working you can find her biking the many Roanoke greenways, going to concerts, birdwatching, and hanging out with her husband and cat.