We're Part of Your Team

We're Part of Your Team

Implementing a training program that delivers true results can be daunting. We'll help you develop a winning strategy that will change behavior in the field.

Learn More

What We Do

Empower Sales Teams for Success

We train commercial teams to higher sales performance. Our vast array of off-the-shelf training resources and techniques can be tailored to any level of expertise in the life sciences. Whether content is curated for a sales representative, account manager or a leader, CMR Institute will help your team increase market access and exceed sales goals.

How We Do It

Tailored, Blended Learning Solutions

We start with the end in mind. Using your training outcomes and business goals, our learning strategists design client-specific training programs utilizing our vast array of unique training resources. Each program is expertly tailored to each and every level of expertise within the sales organization.

Always Innovating

We stay ahead of the changing healthcare landscape. Our training content has the most up-to-date market insights and information, tailored to the particular needs of the life sciences. Our customizable learning solutions are timely and results-driven, keeping your team one step ahead of the rest.


Of learners rate our resources equal to, or better than, other career training received.


Real-life Strategies for Trainers to Help Grow Market Share


CMR iBrief: Podcasts


Of learners state knowledge gained from CMR influences their ability to position products in a value-driven marketplace.


Sales Training Insights: Learner Survey Data Decoded


Of learners report knowledge gained from CMR increases the ability to establish credible relationships with customers.


Confessions of a (Reformed) Content Snob


What IDNs Wish Your Sales Team Knew

  • Join us Friday, October 19th at 12:30 ET for a Free LTEN Webinar

When Something's Missing You Notice: Real World Strategies for Filling Gaps: Time, Budget, and People

As learning leaders, we want to commit to building and deploying all the things during planning and budgeting season because we see the immense value in training our people. However, in today’s rapidly changing environment, it is rare that you can create training and keep new and existing training up to date for each of your organization’s initiatives. You may not have enough time, budget, or staff to do the work; or a combination of those restraints could be working against you. In this webinar, you will learn strategies for making the most of the resources you have and how to effectively fill in the gaps. Joseph Delosa, Director of North American Skills Training at Pfizer and Ryan Malama, Sales Training Manager of Sustainability Solutions at Stryker join us to share challenges their companies faced and how they successfully overcame various resource constraints. Through this engaging webinar, you will learn more about the time/budget/people resource triangle, what that means for your overall production strategy and how to get more done with less!

Don't miss this informative webinar, register now!