Sales Training that Works

Sales Training that Works

Helping clients create customer connections and improve sales performance is our passion. We design training programs for Pharmaceutical and Medical Device & Diagnostic professionals that deliver results.

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What We Do

Empower Sales Teams for Success

We train commercial teams to higher sales performance. Our vast array of off-the-shelf training resources and techniques can be tailored to any level of expertise in the life sciences. Whether content is curated for a sales representative, account manager or a leader, CMR Institute will help your team increase market access and exceed sales goals.

How We Do It

Tailored, Blended Learning Solutions

We start with the end in mind. Using your training outcomes and business goals, our learning strategists design client-specific training programs utilizing our vast array of unique training resources. Each program is expertly tailored to each and every level of expertise within the sales organization.

Always Innovating

We stay ahead of the changing healthcare landscape. Our training content has the most up-to-date market insights and information, tailored to the particular needs of the life sciences. Our customizable learning solutions are timely and results-driven, keeping your team one step ahead of the rest.


Of learners rate our resources equal to, or better than, other career training received.


Real-life Strategies for Trainers to Help Grow Market Share


CMR iBrief: Podcasts


Of learners state knowledge gained from CMR influences their ability to position products in a value-driven marketplace.


Sales Training Insights: Learner Survey Data Decoded


Of learners report knowledge gained from CMR increases the ability to establish credible relationships with customers.


Confessions of a (Reformed) Content Snob


What IDNs Wish Your Sales Team Knew

  • Join us Tuesday, October 30th at 12:30 ET for a Free LTEN Webinar

Are You Getting the Behavior Change You Need from Your Training Strategy?

As learning leaders, we often get so focused on producing a “learning event” like launching an eLearning course or facilitating a workshop that we end up spending our time working for our training strategy when we should be making our training strategy work for us to reinforce learning and truly change behavior. In this webinar, you will learn effective ways to add application and reinforcement into your overall learning strategy with proven real-world techniques from your industry peers. Jason Zeman, Senior Director of Leadership & Organizational Development at Bausch Health and Jeff Taylor, Senior Director of Sales Training at Ipsen will be joining us to share their experiences and results. You will also learn the key steps to integrating measurement and pull-through into your learning strategy. Doing a few key things up front can ensure that your training strategy is working for you to deliver the behavior change and the results you need.

Don't miss this informative webinar, register now!