Driving Real Results.

Driving Real Results.

A strategic learning roadmap will have you miles ahead of the competition. Learn how CMR helped one organization navigate onboarding training to significantly reduce turnover.

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What We Do

Empower Sales Teams for Success

We train commercial teams to higher sales performance. Our vast array of off-the-shelf training resources and techniques can be tailored to any level of expertise in the life sciences. Whether content is curated for a sales representative, account manager or a leader, CMR Institute will help your team increase market access and exceed sales goals.

How We Do It

Tailored, Blended Learning Solutions

We start with the end in mind. Using your training outcomes and business goals, our learning strategists design client-specific training programs utilizing our vast array of unique training resources. Each program is expertly tailored to each and every level of expertise within the sales organization.

Always Innovating

We stay ahead of the changing healthcare landscape. Our training content has the most up-to-date market insights and information, tailored to the particular needs of the life sciences. Our customizable learning solutions are timely and results-driven, keeping your team one step ahead of the rest.


Of learners rate our resources equal to, or better than, other career training received.


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CMR iBrief: Podcasts


Of learners state knowledge gained from CMR influences their ability to position products in a value-driven marketplace.


Are You Getting the Behavior Change You Need from Your Training Strategy?


Of learners report knowledge gained from CMR increases the ability to establish credible relationships with customers.


To Buy or To Build: That is the Question


10 Ways Your Sales Team Can Demonstrate Credibility With IDN Executives

  • Learn how to best tailor your sales approach to your customers’ needs in four 30-minute micro-webinars.

Join us for a series of four 30-minute micro-webinars – all designed to help you develop a new customer approach to the market you serve.

Today’s buyers use specific processes for acquiring products & services. The ability to navigate new processes and collaborations must be learned and adopted as part of your overall market strategy. And the need to manage and implement contracts that come from these new collaborations is incredibly important as well. Connect with CMR Institute’s value-based selling expert Alister Barrow, and other experts from Premier, Highmark Health, and Relia-Source Inc., as they discuss market forces that have changed the approach providers, payers and the federal government use to select products and services. CMR, along with its expert panelists, will help you position your company to become a key part of growth opportunities available in this changing market. You’ll learn how your company's products and services can address key areas being measured by value-based care and how to present this data in a way your customers will respond to.

Health Systems – IDN and GPO Collaborative Models How to Work with Fully Integrated Systems Contract implementation and maximization at the field level Distributor model