Sales Training that Works

Sales Training that Works

Helping clients create customer connections and improve sales performance is our passion. We design training programs for Pharmaceutical and Medical Device & Diagnostic professionals that deliver results.

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What We Do

Empower Sales Teams for Success

We train commercial teams to higher sales performance. Our vast array of off-the-shelf training resources and techniques can be tailored to any level of expertise in the life sciences. Whether content is curated for a sales representative, account manager or a leader, CMR Institute will help your team increase market access and exceed sales goals.

How We Do It

Tailored, Blended Learning Solutions

We start with the end in mind. Using your training outcomes and business goals, our learning strategists design client-specific training programs utilizing our vast array of unique training resources. Each program is expertly tailored to each and every level of expertise within the sales organization.

Always Innovating

We stay ahead of the changing healthcare landscape. Our training content has the most up-to-date market insights and information, tailored to the particular needs of the life sciences. Our customizable learning solutions are timely and results-driven, keeping your team one step ahead of the rest.


Of learners rate our resources equal to, or better than, other career training received.


Real-life Strategies for Trainers to Help Grow Market Share


CMR iBrief: Podcasts


Of learners state knowledge gained from CMR influences their ability to position products in a value-driven marketplace.


Sales Training Insights: Learner Survey Data Decoded


Of learners report knowledge gained from CMR increases the ability to establish credible relationships with customers.


Confessions of a (Reformed) Content Snob


What IDNs Wish Your Sales Team Knew

  • Fall 2018 IDN Summit and Reverse Expo

Join us for our workshop session—Supplier Strategies Track: Value-Based Selling in Action

New value-based purchasing processes have created longer sales cycles, an increase in product commoditization, and a shift from efficacy to value creation. As relationship selling is becoming less and less effective in the value-based environment, sales professionals need to understand the goals of their customers’ value analysis committees (VACs) and how to positively present cost, quality, and other outcomes data. This session will outline how you can effectively support VACs at every stage of the sales process and position your products and services for optimal advantage.

For more information on the IDN Summit and our workshop session