Helping clients create customer connections and improve sales performance is our passion. We design training programs for Pharmaceutical and Medical Device & Diagnostic professionals that deliver results.
We train commercial teams to higher sales performance. Our vast array of off-the-shelf training resources and techniques can be tailored to any level of expertise in the life sciences. Whether content is curated for a sales representative, account manager or a leader, CMR Institute will help your team increase market access and exceed sales goals.
We start with the end in mind. Using your training outcomes and business goals, our learning strategists design client-specific training programs utilizing our vast array of unique training resources. Each program is expertly tailored to each and every level of expertise within the sales organization.
We stay ahead of the changing healthcare landscape. Our training content has the most up-to-date market insights and information, tailored to the particular needs of the life sciences. Our customizable learning solutions are timely and results-driven, keeping your team one step ahead of the rest.
Of learners rate our resources equal to, or better than, other career training received.
Join us for our workshop session—Supplier Strategies Track: Value-Based Selling in Action
New value-based purchasing processes have created longer sales cycles, an increase in product commoditization, and a shift from efficacy to value creation. As relationship selling is becoming less and less effective in the value-based environment, sales professionals need to understand the goals of their customers’ value analysis committees (VACs) and how to positively present cost, quality, and other outcomes data. This session will outline how you can effectively support VACs at every stage of the sales process and position your products and services for optimal advantage.