4C - Core Competencies, Capabilities, and Credibility
9 credits
The 4C® program provides crucial knowledge needed by every pharmaceutical representative to offer greater value to physicians, and stay ahead of the increasing legislative mandates requiring continuing education and independent verification of competency.
Why 4C is vital?
Amidst the constantly changing healthcare landscape, the pharmaceutical industry is being faced with:
- An ever-increasing demand for consistent and up-to-date expertise on the part of all company’s representatives.
- A growing need to ensure that all representatives have mastered a common body of knowledge.
Essential Knowledge. Expert Solution.
4C’s core competencies were identified from in-depth research of physicians’ needs and legislative requirements and cover these key knowledge areas:
- Pharmaceutical Industry Essentials and Ethics
- Bringing Value to Physicians and Patients
- Science and Pharmacology
Competitive Competence. Compelling Credibility.
Upon successful completion of the program, participants will earn a Pharmaceutical Representative Certificate of Professional Competency — a distinguished award that demonstrates individual and corporate commitment to improved patient care.