Specialty Certificates
Targeted expertise for demanding clients
As the performance and credibility of your reps grows, so will the demands of their customers. In an age of increasing specialization, effective representatives arm themselves with targeted expertise demanded by today's healthcare professionals. Our specialty certificates will put your representatives on the fast track to expanding and deepening their knowledge while strengthening their portfolio of professional skills.
Deeper knowledge. Better performance.
CMR Institute offers specialty certificates in several high-demand areas of expertise.
Cardiovascular
Most physicians — primary care and specialists alike — are involved in some aspect of preventing or managing cardiovascular disease. Representatives who can interact knowledgeably with providers about cardiovascular health and disease enhance their value in the field.
Diabetes
The incidence of diabetes continues to rise, and a broad understanding of the disease state, its co-morbidities, and therapeutic options is essential for today's successful rep.
Disease Management
Help your reps gain a thorough understanding of the role of disease management in patient care, including the critical components of outcomes assessment, clinical practice guidelines, and quality management.
Managed Healthcare
In today's cost-conscious marketplace, effective reps must understand the complexities of managed care, work alongside managed-care account teams, communicate pharmacoeconomic value, and develop win/win strategies for all.
Management Development
Your reps will learn leadership theories, principles, and models as they build essential management skills and bring maximum value to your company and the industry they serve.
Value-Centric Selling
To be of substantive value to clinicians, your reps must be able to engage in substantive product discussions that position drug benefits in the context of the needs and values of today's clinicians.
Like what you see? We can customize a specialty certificate to meet your company's needs.
