Press Release

CMR Institute Introduces CMRLead,
an Innovative Educational Program Specifically for Tenured Managers

February 15, 2007 – Roanoke , VA -- CMR Institute, a leading provider of educational solutions for pharmaceutical and biotechnology representatives and managers, is proud to announce the launch of an innovative educational solution for leadership needs in the healthcare industry, CMRLead™.

CMRLead is an application-based educational program that will enhance managers' skills in critical areas including driving sales results, developing others, and leading successful teams. This innovative, blended learning approach to leadership development is linked to Health Strategies Group's extensive analysis of sales representative and district manager effectiveness. Utilizing Health Strategies Group's research, CMR Institute and a group of industry leaders from major pharmaceutical companies developed this learning program to provide training on specific, transferable skills that will create highly effective district managers. This program was designed precisely for experienced and tenured managers.

“CMR Institute listened to the voice of our customers and developed a much-needed program to increase the effectiveness of a crucial role, the district manager. Successful managers should be emulated,” said Cherie Hicks, EVP of CMR Institute. “ This very flexible program will provide proven knowledge and skills necessary to create highly effective managers. Application, practice, and feedback are extremely important and unique facets of this program.”

“Health Strategies Group is pleased to license our content to CMR Institute for this program. Since 2000, our firm has described behaviors and approaches that effective sales representatives and sales managers use to produce consistently better results. CMRLead can help our clients disseminate and apply this analysis into their management development curricula. This is a need that many of our clients have expressed over the years,” said Rayna Herman, Principal, Health Strategies Group.

For more information about CMRLead, please contact CMR Institute at 800-328-2615.

CMR Institute is a leading provider of educational solutions for pharmaceutical and biotechnology representatives and managers; and is dedicated to providing unbiased, current, and applicable industry information while increasing knowledge, skills, and understanding of the issues affecting healthcare today. The Institute's mission is to advance knowledge to enhance healthcare.

As an independent, not-for-profit educational organization, CMR Institute is one of the world's most respected resources for information relating to the business of healthcare, pharmaceutical management, leadership, science, medicine, and disease management. The Institute's long standing reputation is built upon 40 years of industry service, expert educational solutions, nationally recognized certifications, American Council on Education endorsed curriculum, and distinguished faculty of healthcare professionals, industry leaders and subject matter experts from prestigious universities and academic centers across the country.

Health Strategies Group is a research-based consulting firm that provides marketing intelligence for the pharmaceutical and biotech industry. Since 1992, Health Strategies Group's expertise in managed markets, sales force effectiveness, and brand management has provided insight to help Health Strategies Group's clients succeed. That's why 95% of the nation's leading pharmaceutical companies use Health Strategies Group services. For more information about Health Strategies Group please visit our website: www.healthstrategies.com



		ROANOKE, VA (February 15, 2007)
		Ilona Todd, Marketing Manager 540.725.3830 / 800.328.2615 itodd@cmrinstitute.org CMR Institute Introduces CMRLead, an Innovative Educational Program Specifically for Tenured Managers February 15, 2007 – Roanoke , VA -- CMR Institute, a leading provider of educational solutions for pharmaceutical and biotechnology representatives and managers, is proud to announce the launch of an innovative educational solution for leadership needs in the healthcare industry, CMRLead™. CMRLead is an application-based educational program that will enhance managers' skills in critical areas including driving sales results, developing others, and leading successful teams. This innovative, blended learning approach to leadership development is linked to Health Strategies Group's extensive analysis of sales representative and district manager effectiveness. Utilizing Health Strategies Group's research, CMR Institute and a group of industry leaders from major pharmaceutical companies developed this learning program to provide training on specific, transferable skills that will create highly effective district managers. This program was designed precisely for experienced and tenured managers. “CMR Institute listened to the voice of our customers and developed a much-needed program to increase the effectiveness of a crucial role, the district manager. Successful managers should be emulated,” said Cherie Hicks, EVP of CMR Institute. “ This very flexible program will provide proven knowledge and skills necessary to create highly effective managers. Application, practice, and feedback are extremely important and unique facets of this program.” “Health Strategies Group is pleased to license our content to CMR Institute for this program. Since 2000, our firm has described behaviors and approaches that effective sales representatives and sales managers use to produce consistently better results. CMRLead can help our clients disseminate and apply this analysis into their management development curricula. This is a need that many of our clients have expressed over the years,” said Rayna Herman, Principal, Health Strategies Group. For more information about CMRLead, please contact CMR Institute at 800-328-2615. About CMR Institute CMR Institute is a leading provider of educational solutions for pharmaceutical and biotechnology representatives and managers; and is dedicated to providing unbiased, current, and applicable industry information while increasing knowledge, skills, and understanding of the issues affecting healthcare today. The Institute's mission is to *advance knowledge to enhance healthcare.* As an independent, not-for-profit educational organization, CMR Institute is one of the world's most respected resources for information relating to the business of healthcare, pharmaceutical management, leadership, science, medicine, and disease management. The Institute's long standing reputation is built upon 40 years of industry service, expert educational solutions, nationally recognized certifications, American Council on Education endorsed curriculum, and distinguished faculty of healthcare professionals, industry leaders and subject matter experts from prestigious universities and academic centers across the country. About Health Strategies Group Health Strategies Group is a research-based consulting firm that provides marketing intelligence for the pharmaceutical and biotech industry. Since 1992, Health Strategies Group's expertise in managed markets, sales force effectiveness, and brand management has provided insight to help Health Strategies Group's clients succeed. That's why 95% of the nation's leading pharmaceutical companies use Health Strategies Group services. For more information about Health Strategies Group please visit our website: www.healthstrategies.com


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