New eModule to Explore the Distribution and Payment of Biopharmaceutical Products
Participants will gain an understanding of the complex factors influencing drug pricing and spending
ROANOKE, Va., (April 25, 2016) CMR Institute—the leading provider of non-brand related education for biopharmaceutical, medical device & diagnostics (MD&D), and related life science industries—announced their newest eModule, Follow the Dollar—from Manufacturer to Patient.
This eModule provides participants a high-level overview of drug distribution and payment, while developing an appreciation for the complexity of the supply chain, the interests of its varied stakeholders, and how they come together to influence the prescribing and pricing of biopharmaceutical products.
“Commercial sales teams need to understand the multi-faceted factors that influence the pricing and payment of biopharmaceutical products, “ said Michelle O’Connor, President and CEO of CMR Institute. “With a greater understanding of the supply chain and its key stakeholders, sales professionals will be equipped to convey a solid business case and value-proposition with greater confidence.”
To learn more, click HERE or contact CMR Institute at 800.328.2615.
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About CMR Institute
CMR Institute is the leading independent provider of non-brand related training resources for the biopharmaceutical and medical device industries and has educated more than 150,000 professionals. Our training resources are created in partnership with leading academic experts and distinguished healthcare executives—to empower our clients and their commercial teams to achieve sustained success with applicable, actionable knowledge. CMR Institute’s not-for-profit status allows it to re-invest its resources into its educational content—continually evaluating and updating resources based on ongoing expert input, industry insights, and marketplace changes. CMR Institute’s commitment to training excellence ensures our clients are always ready to face the next marketplace challenge and successfully demonstrate their value-proposition. To learn more, visit www.cmrinstitute.org.