New Market Access Resources Launching to Meet Needs of Changing Healthcare Marketplace
2016 expected to be a dynamic environment marked by change and driven by value
ROANOKE, Va., (December 1, 2015) CMR Institute—the leading provider of non-brand related education for biopharmaceutical, medical device & diagnostics (MD&D), and related life science industries—announced that they are launching three relevant and timely training resources focused on preparing commercial sales teams to recognize strategic access opportunities by tapping into their customer’s changing needs.
The Market Access Insider Experience subscription offers actionable marketplace intelligence and relevant market access perspectives, providing sales teams a blended learning pathway to maximize market access and achieve results.
MarketIQ builds an applicable understanding of key trends influencing customers, including a growing emphasis on outcomes, population health, quality measures, and patient satisfaction. With a deeper understanding of these marketplace changes, participants are able to determine relevant strategies that align with customers’ evolving needs and develop an actionable Market Access plan.
The INSIGHT program provides detailed understanding of specialty drugs’ rapidly-growing impact on the healthcare industry—and equips sales team to respond and adapt to unique market factors, ultimately preparing them to deliver a persuasive value proposition to a dynamic and demanding marketplace.
“By working with leading healthcare executives to create these market access training resources, sales teams will be uniquely prepared from a real-world customer perspective,” said Michelle O’Connor, President and CEO of CMR Institute. “Our programs are designed to build targeted knowledge so that field professionals are able to identify opportunities, align efforts, and transform connections into strategic value-based relationships.”
To learn more, click the logos above or contact CMR Institute HERE.
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About CMR Institute
CMR Institute is the leading independent provider of non-brand related training resources for the biopharmaceutical and medical device industries and has educated more than 150,000 professionals. Our training resources are created in partnership with leading academic experts and distinguished healthcare executives—to empower our clients and their commercial teams to achieve sustained success with applicable, actionable knowledge. CMR Institute’s not-for-profit status allows it to re-invest its resources into its educational content—continually evaluating and updating resources based on ongoing expert input, industry insights, and marketplace changes. CMR Institute’s commitment to training excellence ensures our clients are always ready to face the next marketplace challenge and successfully demonstrate their value-proposition. To learn more, visit www.cmrinstitute.org.