Michelle O’Connor Named CMR Institute President and CEO
O’Connor has played a key role in market growth strategies, e-learning and leading global advancements in curriculum for CMR Institute
CMR Institute Roanoke, Virginia (March 1, 2012) – The Board of Directors of CMR Institute, the leading provider of non-brand related education for biopharmaceutical representatives and managers, is pleased to announce that Michelle O’Connor, M.Ed., has been named President and Chief Executive Officer of CMR Institute.
Ms. O’Connor’s extensive background in education and healthcare has shaped her vision for education’s vital role in improved healthcare outcomes. Through her work directing the ongoing development of innovative educational resources, her goal has always been to improve organization’s learning outcomes.
“We are very pleased to announce Michelle as CMR Institute’s President and Chief Executive Officer,” said Jeff Mackie, Ph.D., Chair of the Board of Directors for CMR Institute. “Her extensive experience and deep knowledge base has already had a significant impact on the growth and success of CMR Institute.
She is an exhaustive team builder and collaborator who combines her proven business acumen with a deep understanding of the importance of instructional design and trends in learning. She is absolutely instrumental in the future of CMR Institute – and more importantly – enabling our clients to effectively meet the needs of clinicians,” said Mackie.
Drawing on her more than 18 years of experience in providing healthcare education to the biopharmaceutical industry, Ms. O’Connor has served CMR Institute in many capacities: most recently as interim-President and CEO. She also successfully led the development and implementation of short- and long-term marketing and product development strategy for the organization as Senior Vice President, Learning Strategy and Innovation.
She played a pivotal role in CMR Institute’s strategic shift in content offerings and content delivery. Today CMR Institute offers a wide variety of learning formats; course offerings ranging from shorter, easier-to-digest modules to full programs; and for those on the go, mobile learning capabilities. Currently, CMR Institute has more than 7,000 active students and works with more than 75 biopharmaceutical companies worldwide.
Ms. O’Connor also spearheaded a long-term strategic plan to form academic alliances resulting in partnerships with several prestigious universities. The program allows the transfer or inclusion of CMR Institute coursework in accredited Master’s Degree programs. Today the program has graduated more than 100 students and enjoys 300 enrollees.
Ms. O’Connor is an active member of the Healthcare Businesswomen’s Association and the American Society for Training and Development. She also serves on the Advisory Board of the Center for Instructional Technology Solutions in Industry and Education (CITSIE) at Virginia Tech. CITSIE focuses on the design, development, and evaluation of learning experiences; distance learning; health promotion; the preparation of instructional technology professionals; and innovations in technology.
She is also an active author, having published articles in both training publications and pharmaceutical industry journals, and she is a frequent participant and facilitator in panels and workshops at various education-focused venues. Ms. O’Connor has a Master of Education Degree from Virginia Tech and a Bachelor’s Degree from Radford University.
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CMR Institute is the leading independent provider of non-branded education for the pharmaceutical, biotech, and medical device industries and has educated more than 150,000 professionals. Founded in 1966 by physicians in response to a need for increased therapeutic knowledge through scientific education, CMR Institute’s expert content is developed and updated by leading industry experts and distinguished thought leaders. CMR Institute’s not-for-profit status allows it to continually invest its resources in its library of education to realize its mission, which is to advance knowledge to enhance healthcare. To learn more about CMR Institute, visit www.cmrinstitute.org.