COURSE CONSULTANTS

FIRST AND SECOND EDITIONS:

Robert S. Adler, JD
Professor of Legal Studies
Kenan-Flagler Business School
University of North Carolina
Chapel Hill, North Carolina

Robert Field, JD, MPH, PhD
Chair, Department of Health Policy and Public Health

Associate Professor of Health Policy, University of the Sciences in Philadelphia
Philadelphia, Pennsylvania

Graduate Supplement
MGT-5441
To earn graduate-level credit, MGT-441 and an additional supplement must be successfully completed.

Click here for more information about graduate-level credit.

Who Should Take This Course:
Sales representatives, managers, directors, executives, and others working in the pharmaceutical industry who need to ensure that they and their organizations operate according to the highest ethical standards.

Career Applications/Benefits:
The topic of business ethics has gained increased importance within the general population. In response, many pharmaceutical companies have sought the advice of ethicists in the drafting of guidelines to encourage all employees to apply ethical principles valued by the company as they conduct their business responsibilities. Information provided in this course will help healthcare representatives, who are responsible for the business within their territories, their managers, and other pharmaceutical professionals thoroughly understand the ethical dilemmas encountered by their companies in the course of doing business and learn how to appropriately address these issues. This course will also benefit those working in the pharmaceutical industry who need to be aware of the difficult ethical issues encountered by the healthcare professionals who prescribe their products so that they can better serve their customers.

Course Description:
This course describes the application of ethical behavior in the business world, focusing on the pharmaceutical industry. The course defines the term ethics and discusses the different theories and principles of ethics. It also describes various types of ethical issues frequently encountered while conducting business and the influence of the federal Sentencing Guidelines on business ethics and management of ethics programs. The course then focuses on specific ethical issues challenging the pharmaceutical industry, including those related to drug discovery and development, informed consent, and other issues related to clinical trials, promotion, and advertising. Finally, the course describes various systems and tools that can be used by businesses to manage ethics in the work setting and ways in which the workplace environment can influence the ethical behavior of employees.

Related Courses:
• The 21st Century Physician
• Business and Management Strategies in Healthcare
• Managing Business Communication
• Managing People
• Medical Ethics
• The Value of Pharmaceuticals

Chapter Content:

Learning Objectives:
Upon completion of this course, the student will be able to describe the theories and principles of ethics; describe the types of ethical issues encountered in business; describe the influence of federal Sentencing Guidelines on business ethics; describe the ethical issues faced by the pharmaceutical industry in areas including drug discovery and development, informed consent, data integrity and confidentiality, promotion and advertising, and distribution of healthcare; identify systems and tools for managing business ethics, and describe how managers can help empower employees to behave ethically.

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