Course Overview

BUS-423: Business and Strategic Planning (3 Credits)
Program(s): CMR

COURSE CONSULTANTS

FOURTH EDITION:

Tom McWhinnie, MHA, MAT
Deputy Director, CED
Center for Education and Development, VA Puget Sound Healthcare System
Seattle, Washington

Hugh O’Neill, PhD
Kenan-Flagler Business School Professor of Strategic Management
University of North Carolina
Chapel Hill, North Carolina

FIFTH EDITION:

Tom McWhinnie, MHA, MAT
Director Group Health Cooperative Learning Center
Group Health Cooperative Learning Center
Seattle, Washington

Joseph Sirgy, PhD
Professor of Marketing
Virginia Polytechnic Institute and State University
Pamplin College of Business, Department of Marketing
Blacksburg, Virginia

Graduate Supplement
BUS-5423
To earn graduate-level credit, BUS-423 and an additional supplement must be successfully completed.

Click here for more information about graduate-level credit.

Who Should Take This Course:
Sales representatives, managers, and others who are responsible for planning and conducting projects, particularly those involving multiple tasks and team participation.

Career Applications/Benefits:
This course will benefit healthcare representatives, managers, and others by helping them effectively manage their territories as businesses, as well as enabling them to discuss relevant financial issues with their customers. The changes in the healthcare industry can mean increased growth and greater opportunities for those who learn how to identify business opportunities within their territories, how to develop and plan strategies and tactics for their territories, and how to communicate effectively with other members of their organizational teams. This course provides individuals with the skills to achieve success in today’s competitive healthcare environment.

Course Description:
This course describes how to analyze the marketplace, plan strategies, develop goals, and write a business plan. The course also describes the steps that are critical to project management and discusses a variety of tools that have been developed to make this process more efficient. Finally, it describes the basic principles of financial decision making—principles that apply to territory management, as well as the management of healthcare organizations.

Related Courses:

The 21st Century Physician
Business and Management Strategies in Healthcare
The Evolving Healthcare Community
The Pharmaceutical Industry

Chapter Content:
Chapter 1: Business Planning
	The Business Planning Process Key Steps in the Business Planning Process Benefits of Business Planning Customer Focus Writing a Business Plan
Chapter 2: Project Management
	Fundamentals of Project Management Project Management Tools Case Study
Chapter 3: Fundamentals of Financial Decision Making
	Basic Principles of Accounting Budgeting Tools for Economic Evaluation Case Study

Learning Objectives:
Upon successful completion of this course, the student will be able to discuss how to analyze the marketplace, plan strategies, and develop goals; describe the basic steps and tools critical to project management; understand the basic principles underlying financial decisions; discuss financial issues with customers; and write an effective business plan for their territory.