Expert Training for Pharma and MD&D Sales Teams
CMR Institute is the strategic sales solutions provider of choice for training organizations in leading life science companies. We bring training alive through our blended learning resources that help companies increase sales and market share. We provide up-to-date, skill-based, and applicable sales and leadership training for pharmaceutical, medical device & diagnostic, and other life science professionals.
We differ from the competition because of our mission, our track record, our expert network, our impact, and our service and support.
We are a not-for-profit educational organization founded by physicians in 1966. Why does our “501(c)3” status matter? It means we are unbiased; we provide objective information that is validated by experts in the industry. It also means that we continually re-invest our resources into our educational content. And finally it means that we have a mission beyond the bottom line—to empower our customers to excel professionally and positively impact the lives of others.
Our Track Record
Over the past 50 years, we have been the strategic sales solutions provider of choice for training organizations in leading life science companies. We have provided leadership, sales, managed markets, market trends and other training for more than 150,000 biopharmaceutical, medical device & diagnostic, and other life science companies worldwide. We train more than 12,000 students annually. We’ve been there. Done that.
Our Expert Network
One of our primary differentiators is our expert network of more than 200 MDs, clinicians, and other executives from leading academic medical centers and health systems including Harvard Medical School, John Hopkins University School of Medicine, and Mount Sinai School of Medicine. In addition, we partner with payer groups such as Aetna and Walgreens, and with business schools like Duke and Virginia Tech. These objective, third-party experts review our content, assuring its quality and relevance. We distill their wisdom into engaging training tools that help our clients succeed.
We measure our success by our clients’ success. They consistently tell us that our training has helped them increase market share, achieve sales goals and be more competitive in today’s value-driven marketplace.
Service and Support
Unlike the competition, we have a support team that helps our clients do everything from developing their programs to launching, promoting, and evaluating them.
“The program has been a success due to the expertise provided by CMR, regular communication, and their willingness to change when needed.”
— Dirk Abeel, Global Performance Development Manager, Nestlé Nutrition
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